Your gateway to omnichannel messaging
The building block API for mobile customer experience
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One conversation, any channel
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Intelligent message routing
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Easy integration
Trusted by enterprises globally to handle 110 billion transactions per year
The building block of mobile customer experience
Customers want to be engaged by brands on the channels they know and love. The problem is – there’s a lot of them.
With Sinch Conversation API, it’s a problem no more. Now you can send and receive messages through the world’s most popular messaging channels – SMS, WhatsApp, Facebook Messenger, Viber, and more.
How does Conversation API work?
Conversation API is your gateway to all the channels your customers are using. Think of it like the Swiss army knife of messaging – providing one single interface that easily adapts to all channels. You don’t have to worry about formatting requirements for each messaging channel – we do the transcoding for you. Scaling up? We’ll add new channels as they become available.
Our ever-growing directory of channels
Make the complex simple
Whatever applications you’re using – whether it’s for marketing automation, customer care, or a chatbot platform – Conversation API can be integrated into your solution. Send outbound alerts, receive inbound requests, unify contact history into one continuous chat or hand it off to an agent.
Sinch transcodes the message to ensure a high fidelity across channels. One conversation. One customer profile. One API. All the channels you need.
Easily integrates with any customer experience platform
These are just some examples
Got questions?
Contact us or talk to your account manager about the channels that matter to you and what features you need.
Use cases
Applying conversational messaging across your business
Nissan - Boost customer lifetime value
End of funnel prospect marketing
Nissan wanted to convert and re-engage end of funnel prospects who were no longer responding to traditional email communication. Sinch helped Nissan setup hyper-customized Rich SMS campaigns, gathering information from various sources within Nissan's IT systems. The platform was then connected to Adobe Campaign to target the prospects with personalized campaigns. Customers receiving these campaigns then received an exact offer based on the information collected, including the model, price, color, and even directions to the nearest dealer to make a purchase.
11%
conversion rate
2750x
estimated ROI
Cut costs to call center
Automating ticket processing
A media and entertainment company received many incoming calls to their contact center to process 20,000 tickets per month. Challenging for their support team, a solution needed to be found. The company looked into engaging customers on WhatsApp, where they were already active. A hybrid chatbot, combining scripted decision trees with AI and Natural Language Processing, was created. Thanks to conversational AI, the company was able to support multiple use cases like order status, PDF ticket delivery, and event information. Plus, it included a seamless handover to live customer care agents when needed.
82%
of tickets answered by bot
45%
cost reduction in call center
Customers of a telco company thought they were being overcharged on their first bill. The company decided to deliver unique, personalized videos to each recipient to explain their invoice. The solution was dynamically rendered at scale with no limits.
17%
annualized churn reduction
2x NPS
highest improvement of any other marketing effort
Conversation API
Features
Easy integration to popular channels
Integrate once and connect to customers on an ever-growing number of channels.
Intelligent message routing
Choose the channel, the relative priority and the fallback.
Set channel priorities and fallback
Make sure urgent messages are quickly received. Set a conditional fallback channel to ensure the user reads the message.
Message transcoding or override
Transcode between message formats to ensure your message always looks its best on the destination channel.
One contact profile for all channels
A unified contact profile means you don't have the overhead of managing separate channel identites for your customer base.
Secure conversation history storage
Find all customer interactions across channels in a single thread, and never lose context. At the same time, have full control over message retention and deletion.
Easy integration with your product suite
Fits with your CRM, business system, or campaign tools. Customize your integration to suit your business needs.
Got questions?
Technical FAQ
Feel free to either look at our developer documentation or contact us.
Go to documentation here
The Sinch advantage
All channels
• 100% reach
• Simple channel configuration
• Bring-your-own channel capabilities
Intelligence
• Message routing
• Transcoding
• Add Conversational AI
Personalization
• One contact profile
• Conversational context
• Rich media powering personalized content
Easy integration
• Single API for all your channels
• Next-gen channel additions when available
• Integrate with any service/platform
Global reach
• 110 billion transactions
• Global direct connectivity
• Trusted by global leaders
Mobile expertise
• Channel-specific compliance
• Messaging strategy
• Implementation and design
Talk to our experts
Contact our expert team to discuss our products and solutions.
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Deliver one message on any channel
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Get closer
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Add new channels with ease
