RCS BUSINESS MESSAGING

RCS messaging is a protocol that can send messages to mobile phones, like SMS and MMS. But it’s so much more than that – think of it as SMS or MMS 2.0. 

The RCS experience is similar to messaging apps like WhatsApp or Instagram; you can send images, videos, buttons, carousels, and more. But the best part is that there’s no third-party messaging app needed. RCS messages go directly to a phone’s native inbox, just like SMS and MMS do. 

It depends on what you’re trying to do! RCS is designed to work like any other messaging app, so it’s better suited to long conversations. Also, because it supports rich media, it’s fantastic for marketing communications. 

SMS, on the other hand, is excellent for notifications and critical updates - fraud alerts from a bank, verification passcodes, delivery updates, etc. SMS can be conversational too, so if you want customers to reply to a notification, that’s possible! 

Businesses often combine RCS and SMS to cover all use cases. Some even use SMS as a backup if RCS isn’t supported by a handset. 

RCS is a collaboration between Google and mobile operators around the world. Support for RCS is growing all the time. For more information, contact one of our experts.

RCS is only supported on Android phones today. The most common message inbox to use is the default Google Messages app. Check if your phone supports RCS by opening the Google Messages app and selecting the menu in the top right. Choose settings and then chat features. 

RCS requires users to opt in. In newer phones, this is usually done while setting up the phone. 

RCS protocol enables real-time message receipts, high-res images, video and audio. In addition, reply chips and carousels allow for simple browsing or scheduling.