Instagram

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Instagram makes conversational commerce happen

Deliver world-class customer service

Be available to your customers with real-time replies via a chatbot or hand off to an agent. Continue the conversation post-purchase.

Build meaningful relationships

Increase brand awareness, maximize content reach, and encourage user-generated content.

Improve customer knowledge

Streamline the buyer journey with personalized recommendations and integrated data sources.

Enhance brand value

Send private replies to commenters to acquire more users and get valuable feedback.

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Contact is the perfect tool for customer retention and for customer experience – the transparency and efficiency of the tools have made our work so much easier.

Jonathan Attali

Director of Marketing & Digital at Zadig&Voltaire

Attract new customers and keep existing ones engaged

1 billion monthly active users

Engage with your current and future customers on Instagram to provide excellent customer care and encourage web conversions to your site.

Enhance brand value

Send private replies to commenters to acquire more users and get valuable feedback.

Seamless two-way messaging

Save time with suggested quick replies and automated away messages. Dynamically suggest products and services, while retaining context and continuity.

Improve brand perception

Immediately reply to direct messages for an always-on experience. Get notified when a customer mentions you in a story. Reduce the time to resolve customer questions.

Scalable service

Don’t be limited by the number of admins on your business profile. Automate chats and connect to your CRM for a full view of user preferences, purchase history, and engagement.

Listen to your customer

Users reach out to brands on social media. Address comments, questions, and mentions instantly. Hand off more advanced requests to your team after the bot filters initial messages.

Increase brand visibility

Conversational commerce makes the customer journey seamless. Allow users to see your full product catalog or visit your website.

Simple integration

With our omnichannel Conversation API you can quickly get set up with your Messenger credentials. The global messaging experts at Sinch are here to help!

Put your data to work

Gain insights from engagement, conversions, and user mentions. Visualize trends in your CRM and connect preferences to intent.

Rich media

Send and receive text, images, and videos in a rich two-way chat. Reduce the amount of time and effort on your customer care team.

Go omnichannel

Be available where your customers are. Extend your reach to WhatsApp, Messenger, SMS, and more.

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Got questions?

FAQ

What is the difference between an Instagram Business page and a Messenger API for Instagram?

While any Instagram user can create a business profile, Messenger API for Instagram powers chatbots, automation, and CRM integration. Messenger API for Instagram is currently available to Facebook Business partners in a closed Beta program.
What use cases are approved by Facebook?

Government and political profiles are not currently available on Messenger API for Instagram. Health companies are allowed, except those providing patient care.
What are the requirements for Instagram Messenger API?

A human agent is required to maintain the Instagram Business profile, but your team can pair up with a bot for maximum efficiency.
Can I directly message my customers on Messenger API?

No. According to Facebook’s policy, customers can initiate the conversation, and the brands can only reply.