Instagram makes conversational commerce happen
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Attract new customers and keep existing ones engaged
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Got questions?
FAQ
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What is the difference between an Instagram Business page and a Messenger API for Instagram?
While any Instagram user can create a business profile, Messenger API for Instagram powers chatbots, automation, and CRM integration. Messenger API for Instagram is currently available to Facebook Business partners in a closed Beta program.
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What use cases are approved by Facebook?
Government and political profiles are not currently available on Messenger API for Instagram. Health companies are allowed, except those providing patient care.
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What are the requirements for Instagram Messenger API?
A human agent is required to maintain the Instagram Business profile, but your team can pair up with a bot for maximum efficiency.
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Can I directly message my customers on Messenger API?
No. According to Facebook’s policy, customers can initiate the conversation, and the brands can only reply.
Sign up for Instagram Messages API
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