Instagram makes conversational commerce happen
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![Instagram handset ordering a pink shirt](/sites/default/files/styles/small_hq/public/image/2021-08/Instagram%20handset%20pink%20shirt%20with%20padding.png?itok=BvMqUqT6)
![Person looking at Instagram and holding a cat](/sites/default/files/styles/small_hq/public/image/2021-08/Instagram%20illustration%20from%20Figma.png?itok=PmX9cdvZ)
Attract new customers and keep existing ones engaged
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![Hand holding instagram message](/sites/default/files/styles/x_small_hq/public/image/2021-08/Instagram%20decorative%20illustration%20white.png?itok=95XFItrO)
Got questions? We've got answers!
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What is the difference between an Instagram Business page and a Messenger API for Instagram?
While any Instagram user can create a business profile, Messenger API for Instagram powers chatbots, automation, and CRM integration.
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What use cases are approved by Facebook?
Government and political profiles are not currently available on Messenger API for Instagram. Health companies are allowed, except those providing patient care.
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What are the requirements for Messenger API for Instagram?
A human agent is required to maintain the Instagram Business profile, but your team can pair up with a bot for maximum efficiency.
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Can I directly message my customers on Messenger API for Instagram?
No. According to Facebook’s policy, customers can initiate the conversation, and the brands can only reply.
Related products
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Ready to engage on Instagram? Get started
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