Tap into WhatsApp’s 2 billion global users and start quality conversations

  • Global reach

    WhatsApp is hugely popular in Europe, Africa, Latin America, and Asia and is growing in North America – don’t miss out on starting conversations that count!

  • Increase campaign conversions

    With a 98% open rate, WhatsApp was built for engaging content and boosting conversions. 

  • Amp up sales

    WhatsApp messages reminding customers to complete purchases can help reduce cart abandonment by up to 35%. If customers have a question before purchase, they can reply directly. 

  • Offer 5-star customer service

    Connect your live agents and/or chatbots to address questions and potential issues with personalized, conversational support and boost your conversion and satisfaction metrics. 

  • Build loyalty with timely notifications

    Order and shipping confirmations, tickets, receipts, delivery updates - give your customers what they need when they need it, and they’ll never have any reason to leave!  

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Cut operational costs

With WhatsApp pricing per conversation, not message, it’s the perfect place to chat with customers. 

Hassle-free integration

Our quick-and-easy onboarding process will have you up and running in no time.

Improve analytics

Boost campaign performance using powerful WhatsApp business metrics to help you better understand and engage with your customers. 

Have a backup plan

Worried some of your customers are't on WhatsApp yet? With SMS fallback, every message gets delivered, every time.

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Create engaging, programmable 2-way conversations

It’s time to take customer experience to the next level! Improve loyalty, increase engagement, and build better customer relationships on the world’s most popular messaging app - the possibilities are endless!

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Rich 2-way chats

Use pictures, videos, quick replies, lists, product messages, and more to create a next-level customer experience. 

Put your brand on display

Build trust in your brand with a verified WhatsApp business profile to share with the world. 

Automate and scale

Be available 24/7. Set up automated messages to reduce response times, add chatbots to deal with FAQs, and hand complex requests over to an agent. 

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Data protection as standard

With several hosting locations and top-notch security, we keep your data protected.

Build personalized messages

Get closer to customers with personalized messages on WhatsApp-approved templates. 

Connect like a boss

Easily integrate WhatsApp to your chatbots, campaign tools, and contact centers with a simple API and comprehensive documentation. 

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So many smart ways to use the WhatsApp Business API

  • Retail

    Send proactive messages like new product announcements, coupons, subscription reminders, and more, to drive sales.  

  • Banking

    Simplify the banking experience by offering valuable, mobile-centric services such as real-time updates on transactions. 

  • Delivery and logistics

    Create seamless food delivery, ride-hailing, and package delivery updates in real-time. 

     

  • Travel and hospitality

    Update customers on flight status and hotel bookings and share boarding passes and other essential documents. 

  • Telco

    Remind customers when it’s time to renew or upgrade their plan and let them take care of it in a hassle-free WhatsApp conversation. 

  • Healthcare

    Give customers a gentle nudge to book that dentist appointment – or a reminder to make sure they don’t miss that doctor visit tomorrow. 

WhatsApp for financial services, retail, e-commerce, and more

Designed for developers

 

We can help integrate WhatsApp Business API into your systems with quick-and-easy onboarding. Need more than WhatsApp? Our Conversation API lets you manage multiple channels with a single API. 

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Conversation API

One conversation. One customer profile. One API. All the messaging channels you need!

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Frequently asked questions

  • How is WhatsApp different from WhatsApp Business API?

    WhatsApp is designed for friends or family to stay in touch and chat either on a one-to-one basis or in a group chat. 

    WhatsApp Business API has been designed for customers to connect with business owners in a similar, but more formal and controlled way according to WhatsApp’s policy.

    Businesses can send notifications to customers with opt-in preferences but customers can also contact them with queries and support needs.

  • What types of businesses can use the WhatsApp platform?

    WhatsApp Business API can be beneficial to most companies, no matter where they are. Approved use cases include: customer service, account balance check, verification, promotional messages (where geos and opt-ins allow) and more.

  • What are the benefits of WhatsApp Business API?

    Using the most popular messaging app offers many advantages to businesses. With two billion people around the world already using the app, WhatsApp Business API is a powerful way to engage with your audience on their preferred channel. Achieve standout open, engagement, and conversion rates, and enjoy high-quality delivery!

Get started with WhatsApp Business API

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