Tap into WhatsApp’s 2 billion users and start quality conversations
WhatsApp is the most popular chat app around the globe. No matter where your customers are, start having conversations that count!
Our quick-and-easy onboarding process will have you up and running in no time.
Boost campaign performance using powerful WhatsApp business metrics to help you better understand and engage with your customers.
Have a backup plan
Worried some of your customers' handsets don't accept incoming messages from WhatsApp? With SMS fallback, every message gets delivered, every time.
Boost business performance with a stellar brand experience
Offer 5-star customer service
Address questions and potential issues with personalized, conversational support on your customers’ preferred channel, and boost your conversion and satisfaction metrics.
Build loyalty with timely notifications
Order and shipping confirmations, tickets, receipts, delivery updates - give your customers what they need, when they need it and they’ll never have any reason to leave!
Send promotional messages
Yes it gets even better! You can send promotional messages on WhatsApp - like product recommendations and offers - to customers who opt-in.
Reduce cart abandonment
Using WhatsApp to remind customers to complete their purchase can help reduce cart abandonment rates in e-commerce by up to 35%!
Cut operational costs
Use WhatsApp as a self-serve platform and let customers answer their questions, instantly.
Rich 2-way chats
Use pictures, audio, video, and response lists to create an unmatched customer experience.
Display your brand
Earn recognition and create trust in your brand by building a WhatsApp business profile to share with the world
Automate and scale
Start real-time conversations with your customers and be available 24/7! Set up automated messages in seconds and reduce response times.
Security as standard
Send time-sensitive messages with confidence. WhatsApp business accounts enjoy end- to- end encryption so messages can’t be tampered with en-route.
Build customizable templates
Use WhatsApp-approved message templates, set automated responses and tailor them to your customers.
Integrate with ease
Create automatic replies via WhatsApp directly from your integrated messaging tools. Hand complex requests over to an agent.
The many smart ways to use WhatsApp Business API
Use WhatsApp to create seamless ordering and delivery experiences with real-time status updates.
Let customers order rides and connect with drivers directly in WhatsApp for a hassle-free experience.
Send proactive messages, like new product announcements, coupons, subscription reminders and more, to drive after-sales engagement.
Update customers about their flight status and share boarding passes and other useful documents.
Simplify the banking experience by offering valuable, mobile-centric services such as real-time updates on transactions.
Give customers a gentle nudge to book that dentist appointment - or a reminder to make sure they don't miss that doctor visit tomorrow!
One conversation. One customer profile. One API. All the messaging channels you need!
Frequently asked questions
How is WhatsApp different from WhatsApp Business API?
WhatsApp is designed for friends or family to stay in touch and chat either on a one-to-one basis or in a group chat.
WhatsApp Business API has been designed for customers to connect with business owners in a similar, but more formal and controlled way according to WhatsApp’s policy.
Businesses can send notifications to customers with opt-in preferences but customers can also contact them with queries and support needs.
What types of businesses can use the WhatsApp platform?
WhatsApp Business API can be beneficial to most companies, no matter where they are. Approved use cases include: customer service, account balance check, verification, promotional messages (where geos and opt-ins allow) and more.
What are the benefits of WhatsApp Business API?
Using the most popular messaging app offers many advantages to businesses. With two billion people around the world already using the app, WhatsApp Business API is a powerful way to engage with your audience on their preferred channel. Achieve standout open, engagement, and conversion rates, and enjoy high-quality delivery!