WhatsApp

Tap into WhatsApp’s 2 billion users and start quality conversations

Conversations at scale

Because WhatsApp is the most popular chat app, you can speak with your customers around the globe. Provide them with what they need wherever they are in their journey.

Hassle-free integration

Our quick-and-easy onboarding process will have you up and running in no time.

Improve analytics

Boost campaign performance using powerful WhatsApp business metrics to help you better understand and engage with your customers.

Have a backup plan

Worried some of your customers' handsets don't accept incoming messages from WhatsApp? With SMS fallback, every message gets delivered, every time.

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Boost business performance with a stellar brand experience

Offer 5-star customer service

Address questions and potential issues with personalized, conversational support on your customers’ preferred channel, and boost your conversion and satisfaction metrics.
Build loyalty with timely notifications

Order and shipping confirmations, tickets, receipts, delivery updates - give your customers what they need, when they need it and they’ll never have any reason to leave!
Send promotional messages

Yes it gets even better! You can send promotional messages on WhatsApp - like product recommendations and offers - to customers who opt-in.
Reduce cart abandonment

Using WhatsApp to remind customers to complete their purchase can help reduce cart abandonment rates in e-commerce by up to 35%!
Cut operational costs

Use WhatsApp as a self-serve platform and let customers answer their questions, instantly.

Create engaging, programmable 2-way conversations

It’s time to take customer experience to the next level! Improve loyalty, increase engagement, and build better customer relationships on the world’s most popular messaging app - the possibilities are endless!

Talk to an expert

Try for free

Enhance mobile CX

Rich 2-way chats

Use pictures, audio, video, and response lists to create an unmatched customer experience.

Display your brand

Earn recognition and create trust in your brand by building a WhatsApp business profile to share with the world

Automate and scale

Start real-time conversations with your customers and be available 24/7! Set up automated messages in seconds and reduce response times.

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Security as standard

Send time-sensitive messages with confidence. WhatsApp business accounts enjoy end- to- end encryption so messages can’t be tampered with en-route.

Build customizable templates

Use WhatsApp-approved message templates, set automated responses and tailor them to your customers.

Integrate with ease

Create automatic replies via WhatsApp directly from your integrated messaging tools. Hand complex requests over to an agent.

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Sending messages through the WhatsApp Business API to our members has had a very positive impact on customer satisfaction. The convenience and 24/7 availability of the chatbot, coupled with the familiarity of the mobile channel, has been key in reaching our audience in ways that we never thought possible.

Pablo Nieto

Marketing Manager, Peñarol Athletic Club

Learn more

Bank: Welcome to Brick bank, how can we help you today? Please type your request or choose one of the options below by entering the option number:

1. Bank statement

2. Account balance

3. Block card

4. Talk to an agent

2

Please enter the last four digits of your credit card

0123

Your account balance for this credit card is $6526.80. Anything else we can help you with?

The many smart ways to use WhatsApp Business API

Food delivery

Use WhatsApp to create seamless ordering and delivery experiences with real-time status updates.

Ride-hailing

Let customers order rides and connect with drivers directly in WhatsApp for a hassle-free experience.

Retail

Send proactive messages, like new product announcements, coupons, subscription reminders and more, to drive after-sales engagement.

Airlines

Update customers about their flight status and share boarding passes and other useful documents.

Banking

Simplify the banking experience by offering valuable, mobile-centric services such as real-time updates on transactions.

Healthcare

Give customers a gentle nudge to book that dentist appointment - or a reminder to make sure they don't miss that doctor visit tomorrow!

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Quick-and-easy onboarding

We can help you integrate WhatsApp Business API into your systems so you can quickly start building a seamless customer journey with real-time, two-way conversations with the two billion WhatsApp users out there!

See documentation

Try for free

Conversation API

One conversation. One customer profile. One API. All the messaging channels you need!

Learn more

Facebook Messenger

Connect with 1 billion global users on Facebook Messenger for Business.

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Viber

Connect with key audiences over Viber Business Messaging.

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Instagram

Take user experience to the next level with real-time conversational commerce on Instagram.

Learn more

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Frequently asked questions

How is WhatsApp different from WhatsApp Business API?

WhatsApp is designed for friends or family to stay in touch and chat either on a one-to-one basis or in a group chat.

WhatsApp Business API has been designed for customers to connect with business owners in a similar, but more formal and controlled way according to WhatsApp’s policy.

Businesses can send notifications to customers with opt-in preferences but customers can also contact them with queries and support needs.
What types of businesses can use the WhatsApp platform?

WhatsApp Business API can be beneficial to most companies, no matter where they are. Approved use cases include: customer service, account balance check, verification, promotional messages (where geos and opt-ins allow) and more.
What are the benefits of WhatsApp Business API?

Using the most popular messaging app offers many advantages to businesses. With two billion people around the world already using the app, WhatsApp Business API is a powerful way to engage with your audience on their preferred channel. Achieve standout open, engagement, and conversion rates, and enjoy high-quality delivery!