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  • Products
      • Column
        • Channels
          • SMS
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          • RCS
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          • Facebook Messenger
          • Instagram
          • All Channels
        • Column
          • Connect Multiple Channels

            Keep things simple and connect multiple channels with one integration for an omnichannel messaging experience.

          • Standalone Messaging APIs

            Take a look at our standalone, secure cloud-based messaging APIs for single channel needs.

          • SMS Verification

            Secure your customer journey while increasing conversions and reducing churn

      • Use cases
        • Message Across all Channels

          All-in-one messaging across every mobile channel

        • Engage with Customers

          Start a meaningful, real-time conversation with customers today

        • Boost Customer Support and Satisfaction

          Transform customer service with relationship-building conversations

      • Voice & Video
        • Voice Services

          Make calls directly connected to the largest tier 1 network

        • Toll-Free Voice

          Give callers an easy and reliable way to reach you

        • Emergency Services

          Connect callers to emergency services reliably

        • Voice API

          Design the exact voice call flow you need with flexible and scalable solutions​

        • In-App Video Calling

          Build a seamless, customizable in-app video experience into your mobile and web app

        • In-App Voice Calling

          Integrate voice easily into your app for smooth real-time communication globally

        • STIR/SHAKEN

          Fight back against robocalls, increase call answer rates, and build consumers' trust. 

        • Number Masking

          Anonymize voice calls to protect you and your customers while keeping personal numbers safe

        • Cloud Connected PSTN for Webex Calling

          Transform the audio precision of your Webex meetings

        • Verification

          Enhance app security with scalable calling authentication solutions built with conversion in mind

          Flash Call Phone Call

      • Use cases
        • Scale Your Voice Services

          Get a complete voice solution from a single provider by setting up any call type your business needs to connect

        • Future-Proof Access to Emergency Services

          Help callers reach 911 and empower first responders to assist distressed callers

        • Implement Anonymous Calling

          Ensure privacy between end users and avoid revenue leakage through number masking or in-app calling

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        • Ensure Deliverability

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        • Rendering QA and multi-platform preview

          Ensure your message gets seen as intended - no matter the client.

      • Featured Resources
        • Image showing two people holding an ipad with the IDC report on it
          White paper
          Conversational customer engagement: the key to futureproof digital CX
          Get the white paper
        • Illustration of a man on sofa
          Report
          Telco transformed
          Get the report
        • Ilustration of a man on a sofa
          Guide
          The actionable guide to increasing customer loyalty with mobile messaging
          Get the guide
      • Connectivity
        • Numbers

          Find a number that meets all your business needs

          Toll Free 10DLC Short Codes

           

        • SIP Trunking

          Call local, long distance or toll-free with the highest quality service

        • Number Porting

          Keep business continuity with successful and painless number porting

        • Number Lookup

          Engage the right customers, on the right numbers

      • Use cases
        • Expand Your Global Presence

          Add international and toll-free numbers for inbound calling, 2-way calling and emergency assistance

        • Text Message Enable Numbers

          Send SMS and MMS messages from any local 10-digit or toll-free number with P2P capabilities rivaling wireless carriers

        • Support Your Business Growth

          Tie numbers to voice service, call center, messaging, IoT solutions, faxing and emergency services

      • Verification
        • Verification API

          Multi-factor authentication for secure signups and logins

        • Flash Call Verification

          The faster, more cost-efficient alternative to traditional SMS verification

        • SMS Verification

          Simple, secure user authentication powered by text messaging

        • Data Verification

          No PIN, zero-click verification with proven security

        • Phone Call Verification

          Universal verification for mobile and landline numbers

      • Use cases
        • Provide Security and Trust

          Enhance app security and protect customers' shared data with scalable multi-factor authentication solutions

        • Improve Acquisition

          Increase conversion rates in your signup flow with flexible and reliable phone number veriification

        • Ensure Global Reach

          Use phone numbers as a global user identity with SIM-based verification methods

      • Featured Resources
        • Illustration of a woman
          White paper
          Two-factor authentication: Why SMS is here to stay
          Get the white paper
        • Illustration of a woman
          White paper
          Building a smooth, secure experience with SMS-based 2FA
          Get the white paper
      • Applications
        • Campaigns

          Scalable mobile marketing solutions for rich, personalized campaigns

        • Chatlayer

          Conversational AI chatbot and voicebot platform

        • Contact Pro

          Voice, video, chat, messaging and email - all in one cloud contact centre solution

        • Messenger People

          Omnichannel messaging platform for personalized engagements

      • Use cases
        • Conversational Marketing

          Engage customers with meaningful, real-time conversations

        • Conversational Customer Service

          Transform customer service with relationship-building conversations

        • Conversational Commerce

          Automate the customer journey and provide unified customer experience 

  • Solutions
    • Business
      • Enterprise

        Obtain all your cloud communications solutions through one provider

      • Communication Service Providers

        Accelerate your innovation and maintain your competitive edge with our comprehensive communication solutions

      • Operators

        Optimize your operations and remove the headache of network management

    • By Department
      • Marketing

        Wow your customers effortlessly with personalized messaging throughout the customer journey

      • Operations

        Boost operational efficiency and customer satisfaction with timely, relevant notifications.

      • Customer Service

        Engage customers on their terms, on their channels. Our cloud-based communications platform brings your legacy support platform into the digital age!

    • By Industry
      • Healthcare
      • Media & Entertainment
      • Retail
      • Telecommunication
      • Travel & Transport
      • More
  • Partners
    • Partner Enablement

      Team up with us to optimize your solutions with conversational technology

    • Find a Partner

      Accelerate your digital transformation journey with a trusted partner

    • Integrations & Connectors

      Seamlessly integrate our solutions with your favorite existing tools

  • Operator
      • Enterprise revenue maximization

        Use the range of your network assets to create new services for enterprise.

        • A2P Monetization

          Major revenue gains are waiting for you with SMS in the enterprise space.

        • SMS Firewall

          Boost security and monetize enterprise messaging.

        • Signaling Firewall

          Strengthen your network and protect your subscribers.

      • Intelligent interconnect

        Secure profitability with essential interconnect services while moving to the all IP-world of your future network.

        • SMS for Operators

          Global SMS interconnectivity made easy.

        • SMS Select

          Safeguard SMS monetization and tighten up security.

        • MMS for Operators

          Global MMS interconnectivity made easy.

        • Messaging Proxy

          Increase revenue on legacy messaging services.

        • IPX

          Our one-stop shop for global connectivity.

      • 5G readiness

        Balance 5G's lmitless possibilities with a smooth transition from legacy technology.

        • 5G Messaging

          Make the most of the bright future of SMS in 5G.

        • Policy & Charging

          Define any mobile offering with powerful tools. Do it fast to stand out from the crowd.

        • Value Added Services Platform

          Subscriber call connection and messaging taken care of. Your revenue and TCO optimized.

      • SMS Transformation

        Simplify your SMS business, boost A2P messaging revenue, and cut costs with one unique solution.

        • SMS Transformation

          Maximize the value of your SMS business.

      • Featured Resources
        • illustration girl on phone with a computer in her lap
          White paper
          Signaling threats: SS7 and beyond
          Get the white paper
  • Developers
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        Your go-to resource for expert tips and insights on mobile engagement

      • Customer stories

        Discover how we help brands increase customer engagement, satisfaction, and growth.

      • Resources

        Our latest research, reports, white papers, and guides are all here for you to enjoy and learn

      • Events & Webinars

        Take a look at the events we'll be attending and hosting over the next few months

        On-Demand

      • News

        Press coverage & company announcements.

      • All Insights
    • Column
      • By Topic
        • Fraud in business messaging
      • Featured Resources
        • Image showing two people holding an ipad with the IDC report on it
          White paper
          Conversational customer engagement: the key to futureproof digital CX
          Get the white paper
        • Brave new World
          Report
          It's a brave new world: Customer experience in 2022
          Get the report
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Messaging Compliance

Messaging Compliance

Date of Last Revision: December 10, 2018

PLEASE NOTE THE FOLLOWING BEFORE READING FURTHER:

  • The following information exemplifies some (but not all) of the applicable laws, regulations and industry codes and standards which govern the use of Sinch’s messaging services (“Messaging Compliance Rules”).
  • The following information is not intended to constitute (nor does it constitute) legal, compliance or professional advice of any kind.
  • The following information is not a complete list of the Messaging Compliance Rules. It is the responsibility of all Sinch customers to comply with all Messaging Compliance Rules (whether or not they are referred to in the following information). In particular, the following information does not consider any of the specific rules enforced by the underlying carriers, operators and aggregators “Service Providers” who we use to provide the messaging services. Please refer to section 2 below for further information on Service Provider rules.

 

1. Messaging Compliance Rules

As Sinch messaging services are available across multiple territories and jurisdictions, all Sinch customers must consider where:

(i) they use the Sinch messaging services; and
(ii) their use of the Sinch messaging services has an impact.

For example, if the Sinch messaging services are used to send messages from an entity in the United Kingdom to end users in Germany, the jurisdictional impact of the Messaging Compliance Rules in the United Kingdom and Germany will be relevant (in addition to any overriding EU Regulations).

Certain countries have specific Messaging Compliance Rules governing the sending of mobile messages by businesses. For example, some countries have:

  • laws and regulations governing the use of electronic communications and/or telecommunications services which apply to A2P messaging services;
  • laws and regulations governing the content of content of A2P messages and the time periods within which it is permissible to send them;
  • industry codes of conduct dealing with the use of short codes; and
  • regulations requiring the pre-registration of bulk SMS outbound (MT) message originators, i.e. the alphanumeric characters used in the SenderID to personalise Application-to-Person (A2P) SMS messages.

Further, some countries have laws, regulations and codes of conduct governing the marketing to individuals and businesses. These may be specific to messaging services or be of more general application to all marketing activities. Generally speaking they share a very important principle with the privacy laws in that it is necessary to ensure that the consent of the applicable individual has been obtained (and hasn’t been withdrawn) before any marketing is sent to that individual. What is meant by “consent” and the methods by which individuals can withdraw that consent may differ by jurisdiction. The general rule is that individuals must have provided clear and unequivocal consent to receive marketing through the messaging services and that they must be given an easy and convenient method by which they can opt-out at a later date.

Although the definition of what constitutes “personal data” or “personal information” (“Personal Data”) may differ by jurisdiction, it is generally understood to mean information about an individual that (a) can be used to identify, contact or locate a specific individual; (b) can be combined with other information that is linked to a specific individual to identify, contact or locate a specific individual. An individual’s mobile phone number (known as the MSISDN), an IP address and certain message content are generally understood to constitute Personal Data.

Before sending any Personal Data to us in connection with our messaging services, it is our customers’ responsibility to ensure that the applicable rules governing the use of that Personal Data have been complied with. For example (but without limitation), have the relevant individuals provided the necessary consent to the use and transfer of the Personal Data? Has that consent since been withdrawn?

 

2. Service Provider Rules

Many of our Service Providers impose their own specific requirements relating to the use of the messaging services by Sinch, its customers and any end users. These may include (but are not limited to) additional rules relating to the:

  • type, content and permitted time of sending of messages;
  • pre-registration of message originators;
  • prohibition of certain types of message originators;
  • pre-approval of messaging campaigns; and
  • pre-approval of key words used in response to mobile originated messages sent to short codes.

By using Sinch’s messaging services our customers agree to comply with such rules at all times. Therefore, before attempting to send any messages to a particular country, all customers should contact their account manager who (with the support of Sinch’s country managers and product management team) will discuss the Service Provider rules which may apply, including (but not limited) to any necessary pre-registration or registration of originators which needs to be undertaken before messages can be sent.

For more information about US specific regulatory requirements and compliance.

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