What does it take to be a leader in tech? Which vendors are best positioned to help you meet your business goals and drive sustainable growth?
Published annually, the Gartner Magic Quadrant positions technology providers within a specific market based on their Abilty to Execute and Completeness of Vision to help businesses find the right solutions to their present and future challenges. The first-ever Gartner Magic Quadrant for Communications Platforms as a Service (CPaaS) is out, and we’re thrilled to announce that Sinch was recognized as a Leader in the space!
Why does it matter and what makes CPaaS (and Sinch!) such a game-changer for enterprises? Keep reading to find out.
CPaaS is making waves in the enterprise communications space
With digital communication channels on the rise, enabling meaningful connections between brands and their customers at scale is getting more and more complex. Therefore, the need for solutions that combine simplicity, flexibility, control, and personalization capabilities while addressing enterprise-wide use cases — like CPaaS — has never been greater.
In the September 2022 Gartner Market Guide for Communications Platform as a Service*, Gartner predicts that “by 2026, 90% of global enterprises will leverage CPaaS as a strategic IT skill set to maintain digital competency, up from 30% in 2022.”
The combination of robust communications capabilities, flexibility, and ease of use through APIs is enabling drastic improvements in the way enterprises communicate and build relationships with their audiences.
With CPaaS, businesses can finally meet customers’ expectations for seamless, meaningful interactions on the channels they’re on while streamlining their communications infrastructure with agile solutions — let’s take a closer look.
3 ways CPaaS helps transform enterprise customer communications and drive sustainable growth
CPaaS caters to a large range of enterprise communications needs. Whether you’re looking to boost the impact of your marketing efforts, enhance service delivery, enable secure user verification, or deliver next-level customer care, this powerful technology can help you reach your goals and strike the right balance between robust capabilities, agility, and simplicity.
1. Simplify your communications infrastructure
Evolving legacy communications tools to keep up with changing business requirements is costly and time-consuming. CPaaS takes the headache out of the picture, allowing businesses to quickly integrate the communications features they need into existing applications. This means you don’t need an entire IT team to get up and running!
2. Meet shifting customer expectations
CPaaS also gives businesses the flexibility they need to build a customer-centric organization and adapt to changing needs and engagement preferences. Communications APIs make it easy to scale up and enable interactions on any channel your customers use, so you can deliver seamless communication experiences at every step of their journey.
3. Optimize operational efficiency
From smart contact centers to conversational AI or marketing automation, CPaaS can be a true game-changer in streamlining internal processes and empowering your teams to work more efficiently, all while optimizing costs.
While CPaaS adoption is increasing tremendously, finding a trusted partner remains challenging for many organizations — that’s where the Gartner Magic Quadrant comes in.
Sinch in the Gartner Magic Quadrant for Communications Platforms as a Service (CPaaS)
The Gartner Magic Quadrant brings answers to all the key questions businesses might have when considering investing in a CPaaS solution: What are the strengths and cautions of the CPaaS vendors available on the market today? Which are best positioned to support your present and future use cases? What should you consider when choosing a CPaaS solution?
In the 2023 Gartner Magic Quadrant for Communications Platforms as a Service (CPaaS), which positions vendors in the market based on their Ability to Execute and Completeness of Vision, Sinch was recognized as a Leader in the space.
If you ask us, being a Magic Quadrant Leader for CPaaS is about supporting businesses in all their customer communications challenges — with supreme quality and reliability.
We believe our comprehensive suite of APIs, global Super Network, extensive experience, and dedication to customer success ideally position us to help solve the complexity of enterprise customer communications:
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Supporting all your communications needs
Through strategic acquisitions over the years, we’ve built a robust enterprise-grade portfolio of CPaaS capabilities that allows us to cater to any enterprise use case — from basic SMS to rich messaging, voice, email, verification, or video.
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Global Super Network for reliable, secure delivery
We’ve designed our Super Network for reach, reliability, security, and scale, so businesses can connect with their audience instantly anywhere in the world, be it through messaging, voice, or email. We ensure end-to-end delivery with the highest security and data protection standards.
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More than just products — a partner for success
At Sinch, we place you, our customers, at the centre of everything we do. Your success is our business. That’s why we don’t just sell you products.
Routing, deliverability, integrations, regulatory compliance, customer experience — we know you can't possibly be an expert at everything. We support you at every step, and we’re here for the long haul, helping you drive innovation and reach your business goals, whatever they may be.
Get your copy of the full report
To learn more about the 2023 Gartner Magic Quadrant for CPaaS and why Sinch was named a Leader, download the full report below. Now, back to building the future of enterprise customer communications!
* Source: Gartner Market Guide for Communications Platform as a Service by Lisa Unden-Farboud, Brian Doherty, Daniel O’Connell, and Ajit Patankar, published September 19, 2022.
Gartner, Magic Quadrant for Communications Platforms as a Service, Lisa Unden-Farboud, Daniel O’Connell, Ajit Patankar, Brian Doherty, 18 September 2023.
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