We are thrilled to introduce the activation of Sinch Engage, a new Sinch business unit. Formerly known as Vehicle, Sinch Engage is an agency that is focused on coupling personalized video and rich media messaging with powerful mobile marketing and advertising technology. Sinch Engage will draw upon Sinch’s shared technology assets and broad ecosystem of channel partners to spearhead group initiatives in mobile marketing and next-generation personalized messaging.
Sinch Engage emboldens brands with next-level personalization to address the unique needs and interests of customers, and engage with them on a more individual level. The people behind Sinch Engage have already helped brands such as Macy’s and AT&T better engage with their customers through their mobile devices.
We’re living in a mobile-first, mobile-only world and enterprises from coast to coast are constantly looking for new, dynamic ways to drive engagement with their customers. It’s no secret that email is becoming less and less effective as measured by open and conversion rates in the face of shifting digital orientation. The magic around “personalized messaging” is simply that, it intersects consumers directly into channels they are actively using, leveraging the media format they prefer. The ability to dynamically render content, tailoring messaging to an individual recipient, ensures maximum engagement and content relevance. The result is a dramatic strengthening of the relationship between brand and consumer.
It’s an interesting time for digital transformation, and marketers are working as hard as ever to position their companies for success. Digital marketing spend will reach $146 billion by 2023, growing at a 9 percent compound annual growth rate (CAGR), according to Forrester. Many of those dollars will be used to ensure customer engagement is not just alive, but very well, since personalization has emerged as a strategically important marketing capability, according to Gartner’s CMO Spend Survey 2018-19. Overall, CMOs spend an average of just over 14 percent of their budgets on personalization, with double-digit percentage averages across all industries and business models.
The timing for Sinch Engage is now. Marketers are finding that relationships with their customers are shifting — research from consultancy Kantar Retail found that 71 percent of consumers aren’t made more loyal by loyalty programs. Instead, they crave relevance and increased engagement with brands that take the time to understand - and meet - their needs with minimal effort, through highly-personalized communications and timely notifications, particularly those sent to their mobile devices. Almost three-quarters of consumers prefer video over text for receiving marketing information, according to a HubSpot Research study.
We can’t wait to work with you.