2 min read

We just made sending personalized MMS a lot easier!

Oracle PR
Share to:

In this article:


One of our company values here at Sinch is something we call winning together. We’ve got great ambitions, but we know that big dreams are much easier to achieve when you work together. And we love working together – with our customers and partners alike! 

That’s why we’re so thrilled to launch our new and enhanced MMS messaging app for Oracle Responsys, powered by Sureshot. Oracle customers have asked for richer messaging capabilities, and together we’ve delivered! 

“This is a significant leap forward in rich messaging capabilities for customer engagements,” says Vikram Khandpur, Senior Vice President and Chief Product Officer at Sinch. “We look forward to creating meaningful engagement for brands and consumers over the course of the new year and beyond.” 

Oracle customers can now get the Sinch MMS Messaging App powered by Sureshot straight in the Oracle Marketplace. It’s a solution we’re proud of, and we don’t mind bragging. Sinch is a global leader in cloud communications for mobile customer engagement and paired with Oracle Responsys’ powerful personalization and content management services, customers truly get the best functionality available. 

Let’s look at some details:  

The Sinch MMS App delivers a rich set of capabilities specifically in demand by Oracle customers. (We’re listening!) The app takes the already-great Responsys creative palette and adds a whole new range of tools – think video, audio, PDF, vCard, extended text payload, and geo-location maps. (That’s all on top of existing image media support, obviously.)   

And why should you care? Well, because using tools like these, now creative marketers using Oracle maximize both open rates and conversion rates! That’s the power of combining messaging with rich media formats. MMS has more than a 90% open rate, and rich media helps generate conversion rates 2 to 3x higher than non-rich content. 

We dare say that’s a win-win. 

Oh, and did we mention the Sinch MMS App is powered by Sureshot.io? If you’re not familiar already, Sureshot offers cloud-based customer engagement solutions that solve marketing operations challenges. Their solutions help simplify data management, campaign execution, and the whole customer lifecycle. In other words, another partner we’re very proud to work with! 

  “Sureshot has always focused on innovating the digital experience for the user, and this latest enhancement of MMS messaging fully supports that mission,” says David York, founder, and CEO of Sureshot. “We are thrilled to be partnering with Sinch to expand the power of the Conversations API as we introduce MMS messaging to millions of users in the US and abroad.”  

We couldn’t have said it better ourselves. Now all that’s left is for you to experience it. So, what are you waiting for? Oracle Responsys customers can access the enhanced MMS Messaging app here.  


Happy messaging!