In today's ever-evolving digital landscape, customer communication solutions like CPaaS (Communications Platform as a Service) represent an ever-growing part of businesses’ digital investments, unlocking new opportunities to connect and build meaningful relationships with customers in flexible, scalable ways.
The Omdia Universe: CPaaS Platform Providers, 2023–24 report has just been released, and we’re thrilled to announce that Sinch is recognized as a Leader in the space!
Let's explore what makes Sinch a safe choice for organizations looking to build stronger connections with their customers, today and tomorrow.
What is the Omdia Universe report?
Omdia is an independent research company which assesses key vendors in the CPaaS market to help technology buyers choose a partner that meets their present and future business needs. Participants in the CPaaS Omdia Universe are assessed based on the following scoring criteria:
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Strategy and innovation, which includes the vendors’ innovation and go-to-market strategy, as well as pricing and licensing
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Market momentum, including geographic coverage and number of customers
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Vendor execution, which assesses the vendors’ implementation services, partners and ecosystem, and non-functional requirements
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Core capabilities, such as connectivity services, APIs, value-added services, and packaged solutions
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Advanced capabilities, such as AI and customer engagement capabilities
Vendors are then grouped into three different categories: Leaders, Challengers, and Prospects.
What makes Sinch a CPaaS Leader according to Omdia
As stated in the report by Pamela Clark-Dickson, Principal Analyst, Advanced Messaging and Communications for Omdia, “Sinch performs strongly across most categories in the Omdia Universe, leading or jointly leading in six categories.”
Sinch particularly stands out for its well above average scores in the APIs, value-added services and packaged solutions, innovation, go-to-market strategy, number of customers, non-functional requirements, and implementation services categories.
According to Omdia, “Sinch also performs strongly across strategy and innovation, market momentum and vendor execution, also with an average score of 88%. These scores underline that the vendor has a clear roadmap for continuing to develop its CPaaS platform in line with emerging market trends, that it has a significant global presence in terms of both reach and customer base, and that it is effectively supporting its enterprise customers to achieve their business goals.”
As noted in the report, Sinch is a great option to consider if:
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“You are looking for a CPaaS provider with a solid heritage in providing global high quality, high-volume messaging services to enterprises and telcos – including organizations with complex needs – which also has strong capability in other important customer-facing channels, including voice, email, and messaging apps.
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You are an enterprise assessing how to cost-effectively achieve digital transformation within your customer engagement channel, including using AI.”
Pioneering the way the world communicates
We believe this recognition illustrates our dedication to meeting and anticipating the evolving needs of our customers and their customers:
“The recognition as a Leader further validates our strong position in a global and growing market,” said Sinch CEO Laurinda Pang. “A great customer experience leverages the right communications channel, at the right time. As Omdia has reported, more than 150,000 businesses around the world have turned to Sinch to keep pace with their customers as consumer preferences evolve.”
Download a complimentary copy of the full Omdia Universe report to:
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Get a clear picture of today’s CPaaS market
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Read Omdia’s in-depth review of Sinch
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Get actionable insights from independent analysts to help you make informed buying decisions
