In this article:
Personalization is bringing a new level of relevancy to enterprise communication, offering the opportunity to engage with customers individually. Beyond loyalty marketing campaigns that simply address customers by their first name, this means looking at customer journeys end-to-end and identifying multiple moments to offer the best possible, tailor-made, customer experience. Take a look at our infographic to get the facts and figures on why personalization is the way forward.
Keen to find out more about how personalization is stepping up communication? Check out our latest eBook: Messaging and Personalization – Transitioning from loyalty to relevance, our webinar in partnership with MEF or our Personalization product pages!