Engaging a segment of one
Connecting with consumers on their most personal device demands personalized content.
Strengthening your customer relationships through the maximum reach & engagement offered by mobile messaging is further amplified when you speak to that customer 1:1 to address their individual needs and pain points. Personalized messaging has proven to reduce churn in excess of 20%.
One-size-fit-all offers simply don’t work on mass audiences - your consumers will respond better to individualized offers directly addressing their unique desires and needs. Communicating to a segment of one ensures you are maximizing return. Drive 30-60% improvement in conversion to sale over email or SMS.
Improved brand experience
Personalization through video provides the opportunity to dramatically transform your customer journey and improve how consumers relate to your brand.