Engaging a segment of one
Connecting with consumers on their most personal device demands personalized content.
Strengthening your customer relationships through the maximum reach & engagement offered by mobile messaging is further amplified when you speak to that customer 1:1 to address their individual needs and pain points. Personalized messaging has proven to reduce churn in excess of 20%.
One-size-fit-all offers simply don’t work on mass audiences - your consumers will respond better to individualized offers directly addressing their unique desires and needs. Communicating to a segment of one ensures you are maximizing return. Drive 30-60% improvement in conversion to sale over email or SMS.
Improved brand experience
Personalization through video provides the opportunity to dramatically transform your customer journey and improve how consumers relate to your brand.
Make it personal!
Take a dive into personalization with us as we look at insights, use cases and market stats that show the age of personalized messaging is upon us!
First published Jun 2019
The revolution in customer communications is here
Michael Ahern, Sinch VP Customer Development & Strategy, spoke at this year’s Enterprise Connect about Personalized Mobile Video Messaging.
The universal application of personalized messaging
“Dynamic, personalized messaging has universal application for any enterprise currently using messaging as a channel for engagement, ” says Matt Ramerman, CEO & Co-Founder at Vehicle, a Sinch company in a recent interview with MarTech.
Personalized Messaging – what you need to know
Consumers have high expectations from brands they do business with. This is even more true when it comes to engaging on mobile. Consumers are demanding the mobile connection to be personalized and relevant to their tastes and interests.