Just in case you missed our latest webinar: The State of Consumer Mobile Engagement, here’s a quick round up of the key takeaways that you need to take note of as we head into 2020. If you feel like checking out the full recording at your leisure, it’s available here.
Service messages are welcome, but so are promotional messages, so long as they’re personalized, relevant and timely. They need to bring something valuable to the table or risk being ignored.
Explore unmet needs
Untapped potential exists in how businesses can better serve customers through notifications, rich messaging and chatbots. The opportunity is huge, particularly when it comes to the banking and travel industries.
Making connections on mobile is at the core of customer engagement, but it’s contingent on trust. Companies that build consumer trust outperform organizations that don’t.
Think customer experience, not channels
Customers don’t see channels; they see brand experiences. Companies need to learn how to meet consumers on their terms, across many touchpoints, and personalize the experience.
Value consumer privacy
Consumers are open to sharing their data and receiving content from brands they trust. Yet companies need to articulate how they provide tangible value and how they safeguard personal data.
Prepare for the future
Two-way, rich media messaging is coming. Brand leaders now need to prepare and harness the benefits of conversational messaging if they’re to gain a competitive advantage. If that’s whet your appetite, check out the full report: Mobile Consumer Engagement 2020, which is packed full of stats and industry insight, right here.