P2A (person-to-application) SMS messaging is the process of sending messages from a mobile user to an application.
What are the benefits of P2A?
Because it’s a form of 2-way messaging, P2A is used as a way for customers to engage with brands with no fuss. And for companies, it’s a quick and friction-free way get customer feedback on products, campaigns or any call to action you can think of.
What are some examples of P2A
P2A messaging is frequently used for voting campaigns on TV, subscriptions, competitions and much more.