SIM farms and the data protection risk
Download your free copy of Business SMS, SIM farms, and the data protection risk.
Briefing paper for businesses by MEF’s Future of Messaging Programme – a must-read on SMS compliance.
Data protection and business SMS practices
A third of all business SMS globally are NOT sent to consumers in the way mobile operators intended. Businesses are trying to save costs, and messaging service providers want to generate higher profits. Some cost-cutting ways are within what operators allow. Yet other cost-cutting practices are in actual breach.
Why is this important? Under GDPR, businesses are responsible and liable for the entire SMS delivery chain. Breaching operator terms and conditions, regulations, or other legislation makes each party responsible. And GDPR liabilities can be significant – up to €20,000,000 or 4 percent of total annual turnover.
The problem – SIM farms, standard or crowdsourced, are common ways for message service providers to cut SMS delivery costs. SIM farms are, yet, very likely not GDPR compliant. Companies using SIM farms for messaging customers in Europe are running a risk.
Take precautionary measures now! Ensure GDPR compliance and avoid unnecessary risk. Get your free copy of Business SMS, SIM farms and the data protection risk.
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About Business SMS data protection
Best practices and recommendations for Business SMS
About MEF's future of messaging programme
Read Business SMS, SIM farms, and the data protection risk.