The operator’s guide to maximizing the value of SMS
It's time for MNOs to up SMS profitability – but where should you start?
The booming demand for app-to-person (A2P) SMS promises mind-boggling revenue growth, but effective monetization is a tough nut to crack – as is securing P2P margins.
So how can MNO's take back control of SMS delivery value chains and maximize the earning potential of SMS, all while mitigating the threat of arbitrage and fraud?
Easy - by reading this guide!
of enterprises worldwide use A2P SMS - imagine the growth opportunities!
forecast global spend based on A2P SMS adoption by 10% of global enterprises
of traffic is estimated to be illegitimate
of traffic in P2P streams is estimated to be A2P
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