Next on retailers’ personalization shopping list: Real-time experiences

Making personalization an organizational priority and building the right tech stack are both critical for any retailer that’s ready to scale personalized experiences and extend them through the buyer’s journey.

In our new e-book, we share advice from Adobe, Sinch, IBM, Yext, AppsFlyer, and Medallia that can help you take personalized retail to the next level, no matter where you are today. Each chapter covers a personalization challenge and identifies corresponding solutions to help you grow.

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Personalization in retail

Learn what it takes to become a personalization leader

Shoppers have seen what’s possible. Now they want this level of service from every retailer.  For a retail experience to meet consumers’ expectations, it must be:

  • Always on 
  • Consistent across channels
  • Content-rich
  • Mobile-friendly
  • Predictive and proactive 

Download the e-book to learn how retailers can scale personalized experiences and deliver them in real time across all their channels.