Improved connections across a multitude of industries

Customer Story
SMS77 put Sinch’s direct connections to work in streamlining SMS operations and reducing work load.
Image of a man looking at his phone


Challenge: Find an SMS supplier that offers reliable, quality direct connections

Solution: Leverage Sinch’s Tier 1 Network for SMS to cut out the middle man

Results: Quality of service and support optimized, employee workload reduced





Financial Services
SaaS & Technology



Companies are increasingly turning to SMS to communicate with their customers, it’s quick, cost-effective, and has an attractive open rate. Technology has made it easy to leverage SMS to ‘speak’ to customers, but maintaining delivery quality and honest support is a more difficult task to master.

Challenge: Building SMS services that work

Confronted with the age-old problem of being stuck in a chain of resellers, SMS77 identified the need to work with a company that offered direct network connections. For a growing business like SMS77, getting direct connections is not an easy task – it’s neither readily accessible or affordable.

First and foremost SMS77 needed quality of delivery, closely followed by the availability of transparent information and then good old fashioned, honest support to back it all up.

With the need for quick and simple integration to enable reselling of SMS to smaller companies like fire departments, opticians, car service stations, or even owners of ‘smart homes’, SMS77’s goal was to build services around SMS, like automated daily messages or contact management.

Solution: Quick and easy integration with grade A support

Now using Sinch’s HTTP API SMS to offer services to their clients, SMS77 is enjoying what founder Christian Leo refers to as, “continuous high quality and good support”. Thanks to Sinch’s simple HTTP API, which was set up “really quickly – only took a few hours to integrate and get working,” SMS77 is now providing the services they set out to, in a way that suits both them and their customers. Thanks to the reliable, Tier 1 Network gateway that Sinch has provided, SMS77 now has access to the direct connections that only those with deep commercial, operational and technical integration can offer. SMS77 is also enjoying the benefits that come with the 24/7 support on offer from Sinch.

Results: Using direct connections to optimize service levels

Working with Sinch to streamline their SMS operations, SMS77 successfully reduced the number of resellers previously dealt with to get messages where they need to be. Using the direct connections supplied by Sinch has enabled SMS77 to optimize the quality of service offered to their customers, while also simplifying their internal operations and reducing workload for employees. As Christian Leo comments, “working with Sinch has been a pleasure.”

Working with Sinch has also opened up the doors for the quality support that SMS77 so desperately needed. Now enjoying “qualified and quick help whenever I need something”, founder of SMS77, Christian Leo goes on to say that the level of support he has received from Sinch has been “outstanding, really perfect.”

Taking advantage of Sinch’s direct Tier 1 Network has brought SMS77 the kind of connections that had previously only been a dream. Christian commented that “before It felt like there were dozens of other suppliers and resellers in the line between the competition and the operator – but not at Sinch.”

Working with Sinch has been a pleasure, the level of support we have received has been outstanding.
Christian Leo
Founder, SMS77