“73% of customers who say their bank keeps their personal information and account secure also say they trust their bank.”
Financial interactions should always start with security. It not only earns the trust of customers but also removes unnecessary friction from digital experiences.
By making every customer engagement in every channel feel secure, you’ll naturally build trust and unlock opportunities for more conversations – and more conversations lead to stronger customer relationships. It’s a simple, virtuous strategy for great CX!
We see this consistently in data that positively correlates consumer trust and how they feel about interacting with banks in less traditional communication channels:
“I feel comfortable discussing personal/sensitive financial matters with my bank via mobile messaging”