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How can private label UCaaS help my business grow?

Sinch UCaaS
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Demand is currently skyrocketing for cloud communications platforms and unified communications as a service (UCaaS). According to Frost & Sullivan, end user adoption is set to increase from 25% in 2020 to 63% by 2026, with an 18% installed user compound annual growth rate (CAGR) and 16% revenue CAGR during this time frame. 

COVID-19 has drastically increased the need for reliable and resilient communication and collaboration software. Companies across all verticals are making permanent plans for full-time remote or hybrid work. Organizations are now assessing their communications solutions and looking to make upgrades to improve end user experiences. 

For partners, now is the time to pounce on the opportunity — and the best way is by selling private label UCaaS. 

Keep reading to learn how this strategy can help your business grow. 

What is private label UCaaS, and how does It work? 

If you’re new to the term, UCaaS is a methodology for centralizing multiple communications technologies into a single, cloud-based platform. End users receive an end-to-end solution for voice, video, fax, messaging, and document sharing. 

Companies interested in selling UCaaS generally have two options. The traditional method is to partner with a third-party organization and sell their branded solution. 

The alternative approach, for partners who want more control, is to go the private label route. 

Here’s how it works. 

Private label UCaaS involves selling a specially customized UCaaS solution you can deploy at scale with ease. Sinch goes a step beyond a cookie-cutter white label UCaaS offering by enabling companies to completely tailor the offering to their liking. 

It comes with hosted PBX and SIP trunking, and is supported by a fully redundant, reliable, and secure cloud network. Customers can also receive fax, caller ID and phone numbers. So, no heavy lifting is required for either the partner or the customer. 

Build on your brand with Sinch private label UCaaS. Synchronize the administrative portal to the colors of your corporate website, name your product, define the included features and equipment, price your solution to be competitive in your market, and edit automated email communications. 

How can my business benefit from private label UCaaS? 

Ease of management 

Private label UCaaS eliminates having to maintain costly and outdated infrastructure. It’s hosted and powered by the cloud, sparing your company — and your overworked IT team — from taking on any extra projects. 

In short, this cloud offering is a pathway to profits without overhead. You won’t have to worry about any ongoing operating expenses (OpEx) or equipment upgrades. It can enable your team to allocate more resources towards sales and support. 

Custom branding 

Selling a private label hosted PBX product enables you to offer your brand to customers — not someone else’s. 

This protects your customers, keeping them in your ecosystem while creating more value for your organization. It will be your company the customer will be raving about, instead of another brand. 


Competition is heating up in the UCaaS market, and you don’t want to waste any time. The fastest and easiest way to start selling is to offer a turn-key product, which can be instantly deployed and activated. 

How can my customers benefit from private label UCaaS? 

High quality service 

Customers will receive a powerful UCaaS solution, with an SLA-backed service guarantee. 

This platform can improve the customer experience and employee experience, enabling crystal clear calls and multimedia transmissions. 

Rapid response troubleshooting 

Customers won’t experience a change in reaching prompt support. They'll access your local support team as they normally do. 

Your team will have thorough training on supporting the day-to-day needs of your customers. Expert partner support is available to answer any more technical questions your team may encounter. Prompt support is available any time it’s required. 

Cost savings 

The pandemic has forced companies to reduce communications expenses and cut down on waste. 

Switching to UCaaS is a great way to cut monthly costs. It doesn’t require buying, managing, or maintaining any infrastructure. Plus, it enables businesses to use VoIP for maximum cost savings and scalability, along with unlimited local and domestic long distance service. 

Sinch UCaaS

What should I look for in a private label provider? 

In this market options aren’t in short supply, and it can be overwhelming trying to pick a solution. 

Here are some must-have features to look for when selecting a provider. 

Kari’s Law and RAY BAUM’s Act compliance 

Organizations with multi-line telephone systems are now required to offer direct 911 dialing and notification functions. Failure to comply with Kari’s Law can result in heavy fines and penalties. As such, it’s critical to partner with a vendor fully compliant with Kari’s Law and RAY BAUM’s Act. 

Powerful call controls 

Customers expect access to features like extension-to-extension calls, speed dial, call logs and voicemail-to-email. 

In addition, customers need a basic auto attendant, music on hold and hunt groups as well as access to a call center containing automatic call distribution (ACD). 

It’s critical to offer call forwarding, unlimited auto conferencing and call recording functions. 

Superior network performance 

The last thing you want to do is put your customers in the hands of a provider lacking an adequate network. Customers will ultimately blame you for this — not the provider. 

Look for a provider who offers a geo-redundant, tier 1 nationwide network with five 9s network availability. Anything less won’t cut it for their long list of customers and partners. 

Customizable packages 

At the end of the day, your business needs the freedom to sell and profit from UCaaS platform. However, not all vendors enable this. Companies often restrict how their products can be sold. 

Make sure the vendor you choose offers customizable packages, enabling your company to take total ownership of the UCaaS offering. 

Your company should be able to define package options, branding and pricing. The vendor should not be able to dictate how you sell their product. 

Sinch’s approach to UCaaS 

Sinch offers one of the most unique UCaaS products on the market. 

With Sinch, you can access a powerful private label solution, fully supported by Sinch’s nationwide public-safety grade network equipped with the latest cutting-edge features. 

At the same time, Sinch gives you total control to brand, price and sell your platform — enabling you to achieve higher profit margins. 

What’s more, Sinch can get you to market in roughly 45 days, so you can start selling before your competitors. 

Sinch now supports a national partner base of over 100 organizations, with extensive room to grow. 

To request more information, contact Sinch today.