Your trusted brands rely on Sinch
Unified customer view
Integrates all data sources and data types, enabling your business to make smart decisions.
Send time optimization
Credence®’s ML helps in identifying the time at which a customer is more likely to open and read messages.
Use transactional alerts to send offers in real-time. Almost as soon as an event occurs!
ML helps in identifying customer’s affinity for a communication channel and auto selection of preferred channels in campaigns.
All available channels can be incorporated in a single engagement workflow.
Determine campaign efficacy by tracking conversations at a workflow level.
Analytics & reporting
Detailed views of campaign KPIs like engagement, failure, device details, link clicks, and more!
Frequently Asked Questions
Why should businesses use marketing automation?
Marketing automation gives marketers the ability to create consistent, personalized cross-channel engagement journeys that deliver a unified customer experience. It helps enterprises to deliver the right content, at the right time to customer
Credence® enables marketers to create dynamic segments, schedule or trigger campaigns in real time, track engagement, perform A/B testing, and provides near real time reports to ensure marketing process becomes more effective.
What communication channels are available to enterprises for customer engagement?
Credence® offers multi-channel support which can be used to design multi wave campaigns across SMS, Email, WhatsApp, browser push notifications, mobile push notifications, automated voice calls. Apart from this, Sinch is
How do I share customer profile data for segmentation?
Credence® offers multiple options for updating data. Enterprises can opt for direct DB integration, use Credence® APIs, or opt for automated file exchange. All of these options can be used on stand-alone basis or enterprises can go for combinations.
How secure is my data?
Credence® has well-defined processes for ensuring data security. It is one of the reasons why Sinch is the preferred choice for some of the leading names in BFSI. Credence® is deployed on premise and enterprises can implement their own infosec guidelines to ensure adherence to corporate IT policy. Apart from this, the system supports encryption for data at rest, enables role-based system access, provides for PII masking and restricts access from outside enterprise’s domain. Sinch conducts periodic VA/PT tests to ensure a secured environment for all customer data
Is any specialized training / knowledge of programming required for marketers using Credence®?
No specialized training or coding knowledge is required. Credence® provides a very easy to use UI for designing campaigns, where simple drag and drop method is available for creating campaigns. Flow controls can be used for in-campaign criteria checks, routing decisions, passing information to APIs, selecting communication channels in a quick and easy way.
What AI / ML capabilities are available for making campaigns more effective?
Our ML modules work on campaign data to identify and update channel and time preferences as shown by message recipients. Credence® enables marketers to not only send the messages using channels preferred by each individual recipient but also ensures such messages are sent at the recipients’ preferred time.
What data is captured in reports and how do I access it?
Credence® captures all customer engagement data and provides comprehensive reports on key campaign KPI’s. User can access the data and report summary from UI or automate emailing of reports to their ID’s.