STOCKHOLM and ATLANTA — March 31, 2022 —, Consumers are being unintentionally ignored by businesses, ,, according to, a new study of almost 3,000 consumers across 15 countries, commissioned by Sinch (Sinch AB (publ) – XSTO: SINCH). The study found 89% of people want to initiate and reply to two-way conversations with businesses, via multiple mobile and social channels. However, over half (53%) recalled a frustrating time when they discovered they could not reply to a mobile message sent from a business, for…, Delayed responses mean dissatisfaction, Even brands that have deployed some two-way communication are struggling to meet consumers’ expectations, the report found. When asked how long it typically takes to get a response from a brand on social media, nearly one in four people claimed it takes a day or longer. Most respondents said they’d be less likely to buy from a brand given these unreasonable wait times. Scaling two-way messaging…, AI in team?, The study found 70% of people had interacted with an AI-powered chatbot at least once – but what happens when a live service agent needs to step in? A resounding 95% of respondents desired to be instantly handed off to a live agent in these situations — a stark contrast to the 35% of businesses currently enabling this, according to a recent IDC white paper. The study amplifies the imbalance…, About Sinch, Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation…, For further information, please contact:, Jeff Hasen Vice President, Communications [email protected] Type: News Article
Key takeaways from our personalization 2.0 webinar, Our recent webinar: Personalization 2.0 – How to excel in mobile marketing in 2020 took a deep dive into how personalized mobile marketing can help you break through the noise and get your message heard, in this blog post we sum up the key findings of the webinar and take a look at how you can add some magic to your marcoms mix. As a consumer marketing, CVM, CXM or CRM manager it’s likely you’re…, 1. , Messaging as a marketing channel, There’s a new channel in town – mobile messaging ( SMS , MMS , RCS ). Historically, this has been associated with one-time passwords and reminders for dentist appointments, but did you know you can also use it for marketing and communications? Perhaps you’re thinking, “well yes, but putting e-mail content into a text message would be highly intrusive”. And yes, you’re probably right – when using…, 2. , Truly personalized, Statistics show that we’re exposed to between 4000 – 10 000 marketing messages every day. This teaches us as consumers to ruthlessly filter out what’s irrelevant. This is also confirmed in our own research where we clearly see that consumers favor relevant content over generic. And a great way to make content relevant is by personalizing it. At Sinch, we have through our mobile engagement agency -, Sinch Engage, ,, taken personalization to a whole new level. We can put your CRM data to work by connecting it to rich media content, including immersive video – rendering truly personalized brand experiences for millions of individual consumers. We then distribute that content through our omnichannel delivery engine as SMS, MMS, RCS, in-app push or as digital advertisement - however you prefer. Here’s an example…, 3. , A rich media brand experience, When we talk about Rich Media, we often tend to think of video. While this is certainly highly effective, there are also other high impact options out there. Basically, we want to enhance the 160 characters of a traditional SMS and transform it into something much more impactful. By combining our global supernetwork of messaging connectivity with our personalization platform and creative team,…, Getting started, It all sounds great, right? So how do you get started? Typically we work with our clients around their customer journeys, extending existing programs with mobile marketing capability. This is done in 3 easy steps: Workshop to identify key moments in an existing program – or introduce new ones connected to business impact objectives – e.g. churn reduction, customer care optimization or upsell and…
Type: Blog Article
Digital transformation in its broadest sense defines how companies are embracing technology to run more efficiently, reach new consumers, and grow. Most companies, to a greater or lesser extent, have a baked in digital strategy. They are aware of the need to keep up with digital transformation as an urgent business need. Futurum Research has indexed how well companies today are coping. It found…
Type: Blog Article
According to new research from Sinch, people worldwide expect permanent changes to daily life and work even after the pandemic has passed. They say that COVID-fueled behavioral changes will persist, and one in three say they’ll work from home more often beyond the end of the pandemic. Employers must now determine how to adapt to a historical change in work environments for professionals worldwide…, “The rise of a new, remote workforce will disrupt the existing talent ecosystem, making collaboration global. In 2021, it’s essential to retain and attract diverse talent — now more than ever., As we continue to adjust to the virtual world, the way we work will continue to evolve as the physical office is replaced by more fluid, home-based workspaces. Companies that plan to survive and succeed need to arm themselves for what’s to come.” , And rather than view the crisis as a setback, companies should consider it an opportunity. Stewart Butterfield, CEO and co-founder of Slack, says COVID will force a much-needed review and retooling of current practices: “ There’s an opportunity to retain the best parts of office culture while freeing ourselves from bad habits and inefficient processes, from ineffective meetings to unnecessary…, Engagement, Employee engagement — or the extent to which workers feel connected to a company’s mission, goals, and culture — is a key driver of productivity, innovation, and loyalty … and very difficult to recreate for dispersed teams. One 22-year-old cyber risk consultant in Los Angeles explained to the BBC , “That camaraderie of hanging out with your co-workers [and] spending time with them at happy…, “We will come back to the office eventually, but not like it was before.”, He says his company is likely to adopt a hybrid work-from-home strategy and “our challenge now is to figure out how to preserve the best parts of in-office working, combined with the best parts of virtual work. And for the periods when employees are based at home, employers must find tech solutions that support the informal chatter, collaboration, and brainstorming that fuels team cohesiveness. …, Productivity, For years, company leaders were hesitant to allow widespread working from home offices due to concerns about productivity. The pandemic has given companies a chance to test out the hypothesis at scale, and so far it appears productivity hasn’t suffered ... and in some cases has improved under COVID-19. Technology will help employers assess productivity going forward to ensure these benefits…
Type: Blog Article
Troopers is one of Europe’s most prestigious security conferences and at this year’s event we will present our latest research into a new class of SS7 attacks threatening the security of telecoms networks. This type of attack allows the attacker to potentially take full control over a network element. Recently the vulnerabilities of signalling networks have gained attention from both researchers…
Type: Blog Article
Type: Glossary Term
The MEF yesterday released the new , Enterprise Mobile Messaging Fraud Framework, Version 2.0., This report is the latest addition to the Future of Messaging working groups’ collaboration on fraud and the challenges facing the enterprise mobile messaging industry. The working group that consists of a cross-sector of companies and experts industry, including CLX Communications, have identified 2 new sources of fraud since the original 2015 report, these being SIM Swap and Roaming Intercept…
Type: News Article
The Customer acknowledges and agrees that: 1) Viber Bot is provided through Conversation API, and that the fees for Viber Bot is currently calculated as part of the MAU fee for Conversation API, 2) Customer’s unlimited, and unrestricted acceptance of and compliance with: (a) all the terms and policies by Viber, as may be amended from time to time, found: https://www.viber.com/en/terms/ and https…
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Type: Resource
When the coronavirus pandemic first struck, the world experienced 10 years of technological evolution in only three months . The shift to distributed work was one of the core trends driving this evolution, something it continues to do even now. In October 2020, Pew Research reported 71% of Americans were working from home , with 54% wanting to continue doing so “most of the time” post-pandemic.…, Traditional work isn’t going away anytime soon, Although it’s overwhelmingly popular with employees, telecommuting will likely never fully replace the traditional workplace. Not every business is suited for distributed work, and not every job can be done from home. For example, tradespeople cannot work remotely, nor can most service industry staff. McKinsey estimates approximately 60% of workers in the U.S. economy cannot work remotely ,…, Distributed work has redefined how we operate, By now, many of us have lots of experience with the distributed workplace. Supported by meeting platforms like Microsoft Teams and Zoom, collaboration tools like Slack, and project management software like Trello or Monday, a fully remote office allows employees to work from whatever location suits them. Although some may choose to travel to a public place such as a coffee shop or a co-work…, Why the hybrid workplace is the future, The issue with both fully remote and fully physical boils down to one thing — each option represents the extreme of an all-or-nothing approach to distributed work. And the reality, is far more nuanced. Accenture’s 2021 Future of Work Survey found 83% of workers favor hybrid work over other options . The study notes how hybrid work blends the best of both worlds — allowing in-person collaboration…, Design work around people rather than processes:, Hybrid work doesn’t have a one-size-fits-all approach, and the best organizations are the ones who prioritize the safety and well-being of their teams, Focus on building trust and accountability between employees and leadership:, Consider a model Accenture refers to as Net Better Off — a framework based on the six dimensions of emotional and mental, relational, physical, financial, purposeful and employable, to rethink your workplace structure, Make your company’s digital fluency a priority:, Focus on updated technology, transformative processes, a collaborative approach to leadership, and place value on knowledge and skills to support digital transformation, Recognize all change starts from the top:, Emphasize the responsibility of leadership in creating a culture of autonomy, experimentation, and continual improvement., Future-focused, No one could have predicted the pandemic and how it’s changed the world. But as we look towards a future without the current safety measures and restrictions, it's clear all the resulting challenges are largely positive. Working in a hybrid structure has massive potential and benefits. What remains is figuring out how to support and embrace it. How is your company making the transition to the…
Type: Blog Article