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Everything about SMS API Service and its benefit for businesses

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In this article:

  1. Customer speak

Using an SMS API Platform can be especially ideal for your company if its needs outgrow the traditional, manual messaging systems.  As communication requirements of businesses become more sophisticated and advanced, SMS API comes as the ideal tool for facilitating the flow of information between programs, and allowing companies to provide customer notifications 24/7.

Your company can enjoy a host of benefits by using SMS API services. Here are a few of them:

Key benefits of SMS API service


Greater visibility and tracking

API allows for the tracking of messages with delivery recipients. Hence, you can note the exact time each message was delivered to the customer. Having this data will help you maintain a proper audit trail, and enable escalation in the event of non-delivery.  SMS API services may even support message tagging. This feature basically keeps you informed of exactly which outbound message corresponds to a certain reply, and is pretty helpful for transactional messaging applications.

High-end features and flexibility

API provides you with direct access to the components of the service. This basically means that you can seamlessly incorporate the features of the SMS gateway of the provider into your own system.  For example, by availing the services of a Bulk SMS gateway provider, you can easily send and receive bulk SMS via a dynamic range of applications spontaneously. A host of innovative features and functionalities are made available to businesses through SMS API services, which enables them to enhance their communication strategy.

Automation for improved efficiency

SMS APIs allow for automation of processes when it comes to sending and receiving your SMS messages. You can make your workflows a lot faster and productive by using APIs, while reducing the need for manual management by staff. Time-sensitive messages can be scheduled through the API platform, to ensure that the customers receive their status update, an appointment reminder or alert precisely at the right time. You can also send OTP SMS in a secure manner with the help of SMS APIs. This feature comes as a huge help for banks and other finance-based companies.

Customer speak

Sinch is our SMS communication partner. We have sent out over 25 million messages to our customers.
Why does SMS help you win?

The personal nature of SMS messaging makes it an extremely powerful tool for communication. Some of the top SMS Business Solution Providers, such as Sinch can effectively aid you to use this channel to efficiently communicate with the customers. As most people take their mobile phones everywhere they go, brands can use SMS to deliver time-sensitive messages to their customers. This includes OTPs.

There are many SMS API Providers present In India today including Sinch whose services you can use to leverage this communication tool in multiple ways for your brand. Here are some of them:

Run sales and deals

Timing is everything when trying to sell services or products. Unlike broadcast media, text messaging can be precisely timed.  By reaching out to the customers at a time they are more likely to make a purchase can significantly help in increasing your sales. For example, if you sell pizza, then it will be a good move to send promotional SMS in the evenings when people are just starting to feel hungry and waiting for dinner.

Post contests

Giveaways, sweepstakes, and other contests can be a great incentive for inspiring people to make a purchase from your brand. Details of these contests can easily be sent through SMS. People are more likely to check these SMS, while contest details sent through the mail might just go to the spam folder.

Improve customer service

A large number of customers today prefer text as a customer support platform. It helps in the easy resolution of any problems they might have.

Send reminders

SMS is the perfect way to automate appointment reminders. A lot of healthcare organizations today send such reminders to make sure their patients show up on time.

The assistance of SMS Service Providers in India can benefit businesses of all types and sizes.

How do banks use SMS solutions?

Modern customers expect a real-time response from their financial service providers. Hence, most banks today are putting emphasis on creating a customer engagement that nurtures the needs of the users, builds trust and facilitates personalized communication. Many of the leading banks opt to seek out specialized Text Messaging Service for this purpose. SMS notifications are extensively used by banks and other financial companies today to make the process of monetary transactions transparent, allow customers to have a superior degree of control, and ensure better customer security and safety.

Here are some of the ways modern banks use SMS services today:

Payment reminders

A lot of banks today send SMS reminders to their clients to let them know their payments are due. This is fast, concise, and effective to alert the customers. These reminders are also helpful for the customers as it helps them to steer clear of any late payment penalties. Banks can further make things easier for the customers by including an instant link on the SMS body to the payment page that allows them to make their payments without separately searching for the website.


Business SMS Service can also be used by banks to promote new products, services or schemes. It allows them to reach out to their customers in an effective manner, and keep them interested in the bank offerings.

Real-time payment updates

Banks use SMS services to reduce the risk of frauds and keep the customers alert with real-time updates about any activity taking place in regards to their account.


SMS Solutions for Banking Industry also involves the usage of two-factor authentication and one-time password.  They are simple ways to ensure the customers are protected, and also help increase their trust in the bank.

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