Type: Resource
Vail Resorts has a long history in the ski industry, beginning with the opening of Vail Mountain in 1962. Now, the company is the leading global mountain resort operator, with resorts in the United States, Canada, and Australia. A true leader in luxury, destination-based travel, Vail Resorts’ mission is to offer guests the “experience of a lifetime”., Challenge: A data-oriented solution, A challenge that comes with being a long-standing, well-established company is that it’s all too easy to be blindsided by routine. Vail Resorts was determined not to make that mistake. “A few years ago we did a discovery project to get a holistic view of our marketing and MarTech approach,” says Matt Reid, Vice President of Omni-Channel Marketing at Vail Resorts. “We looked at everything from our…, Solution: Achieving personalization at scale, Vail Resorts aimed to create a broader opt-in SMS program which contained more useful information for guests as well as contextual marketing. The content needed to be engagement-focused, rather than purely promotional, it needed to build an incredible customer experience , leading to stronger relationships with the resort, greater customer loyalty , and ultimately higher sales. Vail Resorts was…, Results: A mobile-first approach with direct business impact, After several seasons with the new SMS program, Vail Resorts has seen significant results. “We find that when we use SMS as opposed to or in addition to an email, we see an increase in engagement and sometimes purchase rate,” Matt Reid says. For example, if a customer has opted in for snow reports in Colorado and Vail Resorts sends a targeted offer on lift tickets, an increase in purchase rates…
Type: Customer Story
Type: Glossary Term
Chicago, USA and Stockholm, Sweden – May 15, 2023 – Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced the global extension of high quality direct connections by offering IP Connect internet protocol (IP) connectivity between global service providers. The new service expands Sinch’s direct connect voice…, For further information, please contact:, Jeff Hasen Vice President, Communications E-mail: [email protected] Jan Ritter Director of Marketing, Sinch Voice E-mail: [email protected] Ola Elmeland Investor Relations Director Mobile: +46 721 43 34 59 E-mail: [email protected] , About Sinch, Sinch powers meaningful conversations between businesses and their customers through its Customer Communications Cloud. More than 150,000 businesses – including many of the world’s largest tech companies – rely on Sinch and its global Super Network, which is the most secure and reliable network for messaging, voice, and email. Sinch has been profitable and fast-growing since it was founded in… Type: News Article
When the two Dutch brothers, Taco and Tiers Carlier, founded VanMoof in 2009, e-bikes were still a futuristic idea in most cities. Since then, their popularity has exploded, and VanMoof is now the world’s fastest-growing e-bike brand. This surge in popularity came with some challenges for the innovative company. “How can we still offer the personalized customer service that our clients love,…, Challenge: keeping up with a growing number of customer queries, VanMoof is a growing company, with currently more than 200,000 e-bike riders globally. As the company sold more e-bikes around the world, VanMoof also started receiving more questions from customers. Since VanMoof is located in the Benelux region, their agents handle queries in multiple languages. The rise in recurrent questions presented two challenges for the service team: keeping up with the…, Solution: implementing an AI chatbot for scalable customer care, After analyzing the incoming queries, VanMoof realized that most of them were recurring, easy-to-answer questions that could be automated. This was one of the main reasons why VanMoof started thinking about using a chatbot solution . They knew that by automating these inquiries, they’d be able to support customers faster and in multiple languages without losing that personal touch, and without…, Results: fast, cost-effective customer care, Boost can handle more than 70% of customer queries in four languages and helps prevent many handovers to live chat agents. Of course, when necessary, the chatbot also makes sure that the riders can smoothly transfer over to an agent. If that’s the case, the agent already has the customer’s name, e-mail, frame number, open orders, and more relevant details. The handover of information from the bot…
Type: Customer Story
Proximus guides customers trough the landscape of conversational AI. On top of that the chatbot solution can be combined with Proximus' Interact platform, where your chatbot automatically puts the call through if needed to a physical employee, who is better able to continue the conversation with the customer. As a digital partner, Proximus helps organizations to engage with their customers and…, Contact:, Donatienne Nève, Solution Sales | Advanced Communications Services E: [email protected] Type: Partner
Type: Component Page
By:, Michael Ahearn, - VP Customer Development & Strategy, Sinch for Marketing While the Cincinnati Bengals and Los Angeles Rams prepare for this year’s Super Bowl, brands are also gearing up for the largest advertising event of the year. Super Bowl ads continue to evolve in creativity and, of course, cost. This year’s matchup is achieving record price tags for TV spots, with NBCUniversal stating that it sold 30-…, Blending above the line and below the line advertising, Traditionally, above the line (ATL) advertising and below the line (BTL) advertising have been separate. However, that doesn’t have to be the case. ATL advertising is traditional advertising: you get somebody’s attention, you say something to them, and hopefully, they remember your brand and/or act on something. BTL advertising is direct marketing, where you communicate to consumers, ask them to…, Get creative, but also make ads interactive and conversational, There’s some debate over whether QR codes or keywords are best for effective interactive ads. The first criteria in this question is whether the viewer can act on the call to action. Many, if not most, deployments of QR codes only display codes at the very end of a broadcast ad, making it nearly impossible to grab your phone and capture it with your camera in time. It’s like a Western quick draw…, Rethinking brand experiences, This is not just the Super Bowl that we’re talking about — this is true for the majority of mass marketing strategies. We need to start rethinking what an authentic, engaging brand experience entails. Continue to rouse audiences with creative ads but also open the door to meaningful conversations, satisfying engagements, and resilient relationships. Anytime you have the attention of a large…
Type: Blog Article
Type: Event: Sponsored
Type: Component Page