Type: Podcast
Type: Podcast
Type: Podcast
Type: Podcast
Type: Podcast
Type: Podcast
IT leaders, it’s time to elevate enterprise security and streamline operations. With cyber threats increasing, boosting defenses with top-notch verification solutions is crucial. Verification is how you verify a user. In other words, confirm they are who they are they are. It’s a vital step in protecting sensitive data and preventing fraud. In this blog post, we’ll explore some of the most…, Phone call verification , Phone call verification is a popular way to confirm ID. It works by sending a code to the user’s phone, which they enter to access an account or service. This process is known as two-factor authentication or 2FA . It’s an effective way to stop unauthorized access and protect sensitive data. The financial services and healthcare industries often use phone call verification to protect sensitive…, SMS verification , Another popular verification method is SMS verification. This process sends a one-time passcode (OTP) to the user’s cell phone vis SMS. The user then enters the code to access an account or service. SMS verification is an effective way to prevent fraud, but like phone verification, there are some potential drawbacks – compromised or out-of-date phone numbers. Learn more about SMS identity…, Data verification , The new authentication method removes the social engineering risk associated with OTPs. It’s also super-quick and needs no user interaction! So how does it work? Easy – it compares the end user’s phone number against a carrier-issued token representing the end user’s mobile data session safely and automatically, with errors minimized. Robert Gerstmann, co-founder and Chief Evangelist at Sinch,…, Flash calling verification , With flash calling, the user receives a call to their mobile. The phone number used to make this automated call is selected randomly from a large pool of in-service numbers. The number called from acts as a one-time code. The mobile app intercepts the call and automatically sends a request to validate that the calling party number matches the verification request. The result? Quick and easy…, Choosing the right verification enterprise solution , It’s critical to consider: Security needs User experience Use case Evaluate the different types of verification solutions and compare the benefits and drawbacks. As an IT leader, work with your team to choose the best solution for your enterprise. Lee Suker, identity verification expert and Head of Authentication at Sinch, in a Spiceworks.com , says that "the fact is; companies need to…, Sinch API supports next-level identity verification , At Sinch we’re super proud of our single Verification API – our deep understanding of identity verification and best practices at your disposal to help streamline customer onboarding and simply login and approvals. Learn more about Sinch Verification and talk to an expert about the next steps.
Type: Blog Article
In 2024, the concept of digital transformation might sound like a thing of the past, but the truth is, it’s a never-ending process of learning and adjusting digital resources to shifting customer expectations, business needs, and new technology developments. From conversational AI to messaging channels and social apps, customer engagement tools represent an ever-growing part of companies’…, What is CPaaS?, CPaaS stands for Communications Platform as a Service. It describes cloud-based platforms that allow businesses to easily integrate real-time communication capabilities into their existing applications. In other words, you can use a CPaaS communication solution to quickly add voice, video, chatbots, email, or other functionality to your business’ communication stack. CPaaS solutions are…, How does CPaaS work?, CPaaS solutions are cloud-based and are offered through an Application Programming Interface (API). Developers can use the communication API to integrate SMS, MMS, RCS, WhatsApp, video conferencing, email, interactive voice response (IVR), and other real-time messaging solutions into their software without building or managing any complex backend infrastructure or hardware. Most CPaaS providers…, CPaaS vs UCaaS, Curious about the difference between CPaaS and Unified Communications as a Service (UCaaS)? Both give businesses a range of cloud communication features, but they go about it in distinct ways. CPaaS is a set of communication APIs that lets businesses and developers turn devices and apps (like telephony and messaging) into communication tools. You can choose specific APIs to add to your existing…, Benefits of CPaaS solutions, Long gone are the days when people were okay running from store to store to find what they need, holding in a call center queue forever, or emailing customer support and waiting days to get questions answered. Fortunately, gone too are the days when businesses had to spend a lot of time, effort, and money creating and evolving complex legacy communications infrastructure or stitching together…, Simplicity., With CPaaS, there’s no need to manage your own communications infrastructure or get an entire IT department up and running. Using the CPaaS provider’s APIs and SDKs, developers can quickly and easily integrate real-time communications features into their business applications and systems. , Cost efficiency., CPaaS solutions eliminate the costs associated with evolving legacy systems. Instead, businesses can build the exact setup they need and only pay for the features they use. And because CPaaS vendors manage high volumes of communications, they can derive better deals from telecoms and channel providers and pass those savings on to you! , Flexibility and scalability., Communications APIs make it easy for businesses to customize, scale up, and upgrade their comms stack with new channels, features, and capabilities. Plus, global connectivity means businesses can easily expand their reach to new markets and audiences. , Omnichannel readiness., Communicating with customers across channels can be overwhelming. CPaaS providers solve the complexity of omnichannel communications with tools that bring multiple channels under one roof. The result is a consistent, more valuable experience for customers across their journey, no matter the communication channels they use. , Security and compliance., With digital fraud on the rise, trust and security have become the building blocks of customer engagement and loyalty. The right CPaaS provider will ensure all your communications are secure and compliant with data privacy rules and regulations, no matter where your audience is. Most CPaaS providers also offer multi-factor authentication solutions to help businesses secure sign-ups and logins and…, CPaaS examples and use cases to drive value across the customer journey, There’s no doubt about it: Meaningful, seamless customer engagement is the key to better customer experiences, long-term customer loyalty, and sustainable growth — and CPaaS is how brands can make it happen. CPaaS solutions serve a range of industries and use cases with customer-facing needs, like:, Healthcare, : With patient communications, telehealth appointments, automated reminders, and more. , Financial services, : With tailored notifications, reminders, updates, and multi-factor authentication. , Travel and hospitality, : With real-time notifications, streamlined reservation and booking management, up-front crisis communication and guest safety initiatives, and more. , Retail, : By automating repeatable processes like shipping notifications, order confirmations, account alerts, deals, and abandoned cart notifications. Also helps with conversational commerce. , Logistics, : With tracking notifications and alerts, and a user’s ability to change the time or location of deliveries via chatbot. Across industries, CPaaS platforms deliver value throughout the customer journey. Here are a few key CPaaS examples you can consider for your business communications. , Messaging notifications, reminders, and offers, Make sure customers never miss an appointment or a delivery by sending them timely messaging notifications as text messages, WhatsApp messages, or even RCS (Rich Communication Services) messages. Even better: Turn one-way notifications into two-way conversations to give customers the opportunity to reply in-message, and, for instance, reschedule a delivery or ask questions about a recommended…, Email marketing automation and nurturing, Send the right emails at the right time and hit the inbox every single time. From welcome emails to abandoned cart notifications, and personalized nurture campaigns, the right email API will help you build successful email programs and drive higher customer lifetime value. , In-app video calls , Whether it’s a telehealth appointment or a meeting with a financial advisor, in-app video calling allows businesses to connect with their audience in a convenient way while retaining the human touch and reducing costs and no-shows. A true win-win! , AI-powered support, Provide five-star, always-on support on your customers’ favorite channels. Conversational AI applications leverage the power of NLP (Natural Language Processing) and NLU (Natural language understanding) to provide instant, helpful answers to customer queries. The result? A seamless, human-like experience. Robert Gerstmann, co-founder and Chief Evangelist at Sinch, goes through how AI can help…, Toll-free numbers , Sometimes, a good old phone call is still the best way forward. Let customers call you toll-free and text you on the same phone number if they have questions. , User verification , Make sign-ups smooth and secure with user-friendly two-factor authentication (TFA) to verify logins. You can also use SMS one-time passcodes , flash call verification , data verification , or phone call verification . Pro tip: Blend multiple authentication methods to increase security while optimizing CX and costs., How to choose the right CPaaS provider for your business, According to new research from Juniper , the value of the CPaaS market will rise to $29 billion by 2025. Similarly, in its Market Guide for Communications Platform as a Service (September 2022), Gartner predicts that “by 2026, 90% of global enterprises will leverage CPaaS as a strategic IT skill set to maintain digital competency, up from 30% in 2022.” The CPaaS market is growing, but it doesn’t…, 1. API range and features, Customers expect personalized , real-time interactions with brands on the channels they already use. This means you need a provider with a range of APIs spanning all communication channels — yes, even if you’re not using all of this today, because you never know what the future will bring! Ask yourself — and potential providers — this: Can you easily upgrade to omnichannel? Can they provide…, 2. Support and community , You need a partner who can provide quick, efficient support in case things go wrong — and preferably, one who can do so 24x7! Check the vendor’s response times, contact options, and processes for fixes and updates. Take a look at the vendor’s user community and forums to see how they’re supporting their user base. Check how the vendor support its customers during integration and onboarding…, 3. Network infrastructure and reliability , When it comes to CPaaS, experience is of the essence, as are a global network and direct connections with mobile operators worldwide, because this is what ensures that messages get delivered, that emails reach customer inboxes, and that calls are connected with the best voice quality. So, make sure to check the following: How long has the provider been on the market? Does it have a carrier-…, 4. Integration and user experience, Selecting a partner with tools you can integrate and work with effortlessly is also crucial: Are the vendor’s APIs easy to integrate with your existing tools? Can you easily add more messaging services to your communication mix in the future? Does the vendor have native integrations with CRMs, contact centers, ERPs, e-commerce and marketing platforms, and other tools your business is using…, 5. Security and privacy , Data security isn’t something you can compromise on. Make sure your provider will keep your business and customers safe: Does the provider have certifications demonstrating its expertise in data security? Is the provider compliant with all local data laws and restrictions of the markets where you operate? , 6. Cost and general conditions , Cost is of course an important consideration when choosing a new vendor, but keep in mind your current requirements might change: What does the vendor bill for its services, and what are the taxes and fees applicable? Is the vendor able to adjust its costs and pricing to your needs? Is there a contract? How can you get out? , 7. Growth and flexibility, You never know what the future holds, which is why you need a partner who can grow and scale with you: Does the vendor have local and international reach and expertise? How easily can you access new channels and services? How much will it cost? Is the vendor driving innovation by regularly adding new channels, features, and security and platform capabilities? , 8. Market research and customer reviews, Don’t just take their word for it. Look at what existing customers and industry experts have to say!, Agile, meaningful customer communications — without the complexity, CPaaS has taken the communications world by storm in the past years, helping brands provide flawless, always-on customer interactions on their favorite channels. With best-of-breed solutions for messaging, voice, email, video, verification, and more, Sinch is in a prime position to help businesses create a robust, scalable ecosystem for meaningful conversations. We don’t only support all…
Type: Blog Article
You’ve no doubt heard a lot about SMS marketing and may even be using it well. But what is MMS marketing, and how can it complement your SMS marketing efforts? MMS refers to “multimedia messaging service,” as opposed to the “short messaging service” of SMS. As the name implies, MMS campaigns can include more than just text. They can also include video, audio, photos, graphics, and GIFs. Text…, Marketers could use the power of visuals and audio to enhance their marketing messages., Today, MMS text marketing continues to be an effective method of engaging and converting subscribers and customers., What is MMS marketing?, MMS marketing refers to the use of multimedia message service (MMS) technology to send multimedia content, including graphics, audio, video, animations, and other visual elements, to mobile devices. In addition to text and call to action (CTA) links, you can enhance your messages with visuals that will, get attention, increase brand recall, and motivate a response., Listen to Lodema Steinbach, VP of Product and Carrier Relationships at Sinch, discuss how MMS marketing can help motivate a response from customers., Similarities between SMS and MMS text marketing, Basically, MMS can do everything SMS can do, but louder, brighter, and bolder. With SMS marketing , you’re limited to 160 characters per message. That requires some serious editing skills and the art of brevity. With MMS, you have much more room to express your message, with between 1,600 and 5,000 characters (depending on your provider), in addition to whatever media files you choose to add.…, MMS marketing, SMS marketing , Character limits 5,000 characters (with transcoding) 160 characters Message formats Text, video, audio, images, animations, PDFs Text with links Costs Higher Lower Response rates Better Good CTA buttons? Yes No Customized images? Yes No Reach All mobile users in supported countries (Canada, USA, and Australia) All mobile users ( 7.3 billion people ) An MMS marketing message…, Does MMS messaging cost more than SMS?, Generally, MMS messages will cost more to send than SMS messages due to the larger amounts of data being transmitted. However, specifics will depend on your messaging provider. So when deciding on whether to add MMS to your marketing strategy, you have to weigh the benefits against the costs. For instance,, Adobe has found that MMS marketing gets 20% higher opt-in rates than SMS., So, with higher engagement and more click-throughs, you’re likely to close more sales and earn more revenue. Will that be enough to justify the higher costs? You’ll have to try it and study your data to know for sure., Benefits of MMS text marketing, Curious to know the benefits of MMS marketing? Let’s look at the beneficial outcomes of using MMS as part of your marketing strategy. , Higher engagement, Visuals are powerful in marketing campaigns, and this holds true for MMS marketing as well. Take this A/B test campaign done for a restaurant as an example. Half the messages were sent via SMS, meaning they had text only, and the other half was sent via MMS and included a photo of an item from their menu. The MMS campaign earned a 5% CTR, compared to 3% for the SMS campaign. Notably, 5% was the…, In a list with 10,000 subscribers, that’s 500 clicks compared to 300, which is a significant improvement in engagement!, This is just one example – there are so many more tests you could run, like seeing the effect of video, CTA buttons, graphics, or personalized photos on engagement rates. We expect that you’d see engagement rise substantially, because visuals are such a powerful part of MMS marketing. , Better storytelling , Storytelling with text alone can be a serious challenge. With visuals and audio, you can greatly enhance whatever narrative you’re attempting to tell. And it’s not just the visuals because you have many more text characters to work with, too. That means you can explore benefits, outcomes, challenges, the pain and problems your products and services address, and much more. By adding MMS as a…, Greater brand recognition, Most brands have distinct images, colors, and logos. With MMS, you can showcase these elements, ensuring immediate recognition among your subscribers so there’s no ambiguity about the sender of the message. Better brand recognition also improves security and trust because your subscribers will feel more confident in engaging with your MMS content, without worrying what will happen if they…, Increased shares, As this study from Adobe found,, users are eight times more likely to share an MMS marketing message than an SMS message., And this isn’t surprising, given the inherent appeal of visual content in an MMS message. The shareability of MMS content extends beyond just images, because people also have the ability to share videos and audio messages. When your subscribers share your content with their friends and family, this acts as word-of-mouth marketing making it one of the most effective marketing strategies of all., When to use MMS for marketing, SMS marketing is versatile and well-suited for a number of different mobile campaigns . And while you could use MMS for many mobile campaigns as well, MMS adds a layer of versatility because it incorporates multimedia elements. In other words, the optimal approach will use a mix of SMS and MMS. Here are six MMS campaign ideas that take full advantage of this marketing channel: , Product launches , New product launches are much more effective when they feature a photo or video of the product. To truly captivate your potential customers, it’s essential you show them what you have to offer first! , New sales announcements , Launching a new campaign? Liven it up with graphics and other multimedia assets. Create graphics to show discounts, deals, and special offers, as well as deadlines. Make your message stand out. , New collections/product promotions , As with new product launches, the ability to include product photos for any promotion will be more effective than text alone. With collections in an MMS message, you can include images of a digital catalog that links to the same landing page as your text link in a promotional SMS marketing message. The image will compel more engagement. , Mobile coupons , Graphics representing coupons feel more ‘real’ than just text describing the coupon. Both are effective forms of mobile marketing, but the MMS version should get a higher response. , Holiday and seasonal greetings , Holidays are all about visuals. Every holiday has imagery that accompanies it, even minor ones, offering valuable marketing opportunities for specific industries. By incorporating holiday-related visuals, you’ll not only capture more attention but evoke stronger emotions. Black Friday in particular is an excellent occasion to use MMS text marketing to engage and convert more customers. , Appointment reminders , Using MMS messages to send appointment reminders, confirmations, and notifications can be a highly effective marketing strategy, especially if your business depends on automation to enhance overall efficiency. But visual reminders will be more effective than text reminders. You can include images of a calendar, a notepad, or something more relevant to whatever your appointment is about. Simple…, MMS marketing best practices, If you want to realize the benefits of MMS in your text marketing, here are some tips to make sure you have optimized your campaigns for success. , 1. Obtain consent, This step is crucial! You can be severely penalized for sending unwanted text messages, with rules and fines being considerably more stringent than those for email marketing. You can learn about text opt-in best practices in our guide. , 2. Personalize your message , The more personalized and relevant your MMS messages, the better your response rates will be. Just like email, you can segment your MMS campaigns by demographics, purchase history, interests, and other factors. The good news is, sending personalized MMS messages is now easier than ever. , 3. Use a strong subject line , Just like with email marketing , you want your MMS messages to stand out. That means using a good subject line. You can be direct with subjects like “Offer expires Sunday” and “Be the first to own this.” And you can also appeal to curiosity with subjects like “Have you seen this?” and “Something special for you.” , 4. Include compelling content , Content is still king. A great subject line with a message that falls flat won’t garner much response., If you’re going to create great MMS marketing campaigns, you need to have quality images, videos, graphics, and other multimedia data to make it work., And remember, pursue emotion. Create urgency, interest, intrigue, curiosity, desire, and the fear of missing out. Remember the A/B test from earlier? It was their best campaign ever, and it got a 5% CTR. Most people don’t click, and to get them to respond, you need to evoke emotion. Also, make sure everything is readable. Busy images that have too much going on will be hard to see on the…, 5. Use a clear CTA , Just like in any marketing, have a call to action that is direct, clear, and easy to grasp. Whether on a button, in text, or in both, make it relevant to the content and simple to understand, like: Call now! Order today Sign up Get your copy! , 6. Include text with graphics , Graphics usually need context. Plus, while some people like visuals, others like the straightforward nature of text. With MMS, you can do both, and you should. Rarely should you send just a photo or video. Check out this well-designed MMS message, which uses the best practices we've laid out so far: compelling text and graphics, personalization, a clear CTA, and clear opt-out. A great MMS…, 7. Optimize image sizes, Remember to watch your size limits. Keep photos and graphics under 300 KB. Keep videos short, and probably reduce the resolution. You wouldn’t want these sorts of things to cause any risk of your messages not getting delivered. , 8. Integrate MMS marketing into an omnichannel customer engagement strategy, MMS is just one channel to use in your omnichannel marketing plan . Your most effective form of media isn’t MMS, or SMS, or email, or social media, or PPC, or any of the many other channels out there. It’s all of them. Or, it’s a combination of several that you do well and that are most relevant to your audience. Our recommendation?, Use MMS marketing to enhance your other efforts so your subscribers, customers, and leads are hearing from you on all the mobile channels they love to use., MMS marketing examples, Let’s look at a few examples of real MMS campaigns. These MMS examples show a few different ways to leverage the power of visuals – plus additional text – to increase response rate and grow revenue. , Personalization with Oracle x Sureshot, Sureshot’s goal is to help more businesses use MMS to reach millions of users. Sureshot worked with Sinch to create a new MMS messaging app for Oracle, because their customers were asking for it. The app empowers Oracle’s customers to send personalized MMS campaigns, like the ones below. Oracle x Sureshot's MMS marketing messages include a good balance of text, imagery, and personalization. Now…, Appointment and prescription reminders at GoLive, GoLive helps businesses communicate using an omnichannel approach, and MMS is part of that service. Many of their clients work in the healthcare industry. Recently, GoLive added the capability of sending appointment and prescription reminders using MMS and SMS for conversational messaging. Short code SMS prescription reminder GoLive sends appointment and prescription reminders using SMS/MMS.…, Event invitations for Life Is Beautiful music festival, How do you get more people to attend your music festival? Tell them which performers will be there. But how do you say which performers will be there with text messaging? With SMS, you’d have to do it in just 160 characters, which isn’t necessarily the best way to convey the exciting, emotional atmosphere of a music festival. With MMS, the Life Is Beautiful music festival created a poster showing…, This led to 25% of all ticket sales happening via their MMS campaign., Get started with MMS marketing today, Remember, MMS is one channel to use in an omnichannel customer journey . And it’s a powerful one, because it relies on visuals that will get attention and motivate response. And with far more character capacity, you have room to create a complete marketing message. Want to learn more about MMS marketing? Download our free guide to learn how to use MMS and other conversational channels to increase…
Type: Blog Article
RCS messaging has been gaining momentum among enterprises recently, and recent RCS statistics suggest no signs of it slowing down. With its potential to enrich customer engagement through interactive media, establish trust through verified senders , and ultimately drive business growth, RCS’ potential is undeniable., But what exactly is fueling its adoption and success, and what lies ahead in terms of growth?, We compiled the latest and greatest RCS statistics and facts to help you navigate your business’ RCS messaging strategy in 2024., Key RCS market insights, Before going into specifics, let’s explore some general facts about the RCS market landscape. , Groundbreaking initiative, : RCS, first developed by the GSM Association (GSMA), was first released in 2008 . , Massive user base, : According to Google’s data from 2023, there are over one billion monthly active users with RCS enabled, indicating its widespread adoption. , Android dominates, : With Android holding more than 70% of mobile operating system market share worldwide, RCS has a vast user base. , Apple integration is coming soon, : In a significant move, Apple announced in 2023 its plans to adopt the RCS messaging standard for iPhone in fall 2024, signaling the potential for even broader user reach and interoperability. , Market growth, : The global RCS market was estimated to be worth US $8.37 billion in 2023 and is expected to reach $19.48 billion by 2028. , Growing operator support, : RCS has full coverage from operators in 10 countries. Map showcasing global RCS operator support, indicating full and partial coverage (last updated 2023). These insights into the RCS market lay the groundwork for understanding its potential to shape the future of business communication. Next, let’s look at what features make RCS so exciting., RCS facts and features, RCS stands out for businesses because of its features designed to enhance communication and engagement. Here are a few features that really set it apart. , Higher text limits, : RCS allows sending up to 250,000 characters in a single message. , Send bigger files, : RCS allows for large file sharing, with a capacity of up to 10MB in size . , Branding opportunities, : All RCS business messages are branded with verified sender information. , Deeper metrics, : RCS business messages allow you to see three key business metrics : Number of messages sent, delivered, and opened. , Wide availability, : RCS is found in the native messaging app on an Android user’s mobile device (meaning someone doesn't have to download an app before they can use RCS). These distinctive features offer enterprises the means to deliver compelling messages and create great customer relationships. Next, let’s look at why businesses are rapidly adopting RCS., RCS statistics on adoption rates, Businesses are quickly embracing RCS. Here are a few key RCS statistics that illustrate the pace of its uptake. , Rapid adoption, : In June 2023, RCS business messaging adoption surged by over 40% compared to the previous 12 months, outpacing growth of other messaging channels. , Markets witnessing noticeable growth, : Operator Orange S.A. reported a remarkable 400% growth in 2023 in France compared to the previous year. , Explosive rise in messaging volume, : Brands sent 25,000 times more RCS messages in November 2023 than they did in February 2022, showcasing the exponential rise in RCS business messaging usage. In June 2023, RCS had grown by over 40% over the prior 12 months, more than any other messaging channel. With so many brands quickly and swiftly adopting RCS, it seems like a shift is happening when it comes to customer and business…, Customer engagement statistics that show RCS’ potential, Customer expectations and preferences are changing, and they’re looking for consistently great customer experiences . RCS, with its unique features and capabilities that will soon be available on both Android and iOS, might be a good way to give that to them. Here’s why. , Customers want two-way conversations, : 89% of consumers have expressed a desire for two-way conversations with businesses via messaging channels and apps. , Trust correlates with purchase intent, : 87% of customers actively avoid buying from brands they don’t trust. Moreover, 71% of customers say they’ll stop buying from a company altogether if their trust is broken. , Customers expect new technologies, : 75% of customers expect businesses to use new technologies to create better experiences, and 64% indicate that new communication methods like messaging apps would alter their expectations of companies. , Customers want personalization, : 71% of customers expect personalized interactions with companies, emphasizing the importance of tailored communication and experiences. These statistics show just how much the customer engagement landscape is changing, highlighting the increasing demand from customers for meaningful interactions with brands. But what’s the potential for RCS to help meet those expectations? Let's go through…, RCS statistics that prove its effectiveness in marketing campaigns, RCS messaging excels in marketing campaigns, delivering high engagement rates and increased readability. Businesses using RCS have also seen major improvements in conversion and click-through rates. Here are some key stats highlighting its effectiveness. , High engagement rates, : 90% of rich media messages are opened within 15 minutes, and customers engage with RCS content for up to 45 seconds . , Increased readability, : People are 35 times more likely to read an RCS message than email. , Great conversion rates, : Business campaigns using RCS messaging have shown an 80% conversion rate , indicating its effectiveness in driving engagement and sales. , Higher than average click-through-rates, : RCS marketing campaigns see between three times and seven times higher click-through rates than Rich SMS. , Enhanced performance metrics across channels, : Compared to other channels, RCS campaigns have seen 200% increases in click rates. RCS has a major potential to drive engagement and boost business performance across a number of different metrics. Here are a few specific examples of this in action. , Case study: Picard's conversational RCS experience, Picard, a premium frozen food retailer, used RCS messaging as a crucial part of its holiday engagement strategy. That meant using the rich messaging channel to help their customers imagine their holiday menus, taking into account things like dietary preferences, budget considerations, and even their desire to cook. Watch the video to learn how Picard used RCS to creatively interact with their…, Increase in redirections, : The RCS format generated over 10% more clicks to the Picard website than Rich SMS. , Higher engagement: , Customer engagement was 42% higher. , Heightened CTR, : Three times higher click-through rate than Rich SMS. Without a doubt, Picard's audience wants conversational experiences, and RCS is a great way to provide them! , Case study: Micromania-Zing's holiday marketing strategy, Micromania-Zing, a major video game retail company, used RCS as part of its omnichannel marketing strategy to support its customers with their Christmas purchases. A few days before Christmas, Micromania-Zing used RCS messages to reach customers who’d not yet purchased gifts and reminded them to do so. Here are a few statistics from their RCS campaign : , More calls to action, : RCS offered up to four calls to action for use in redirecting clients to different categories in its campaigns. , Higher click rate, : 7x higher click rate than Rich SMS. , Improved visibility, : 86% higher read rate than newsletters. Clearly, Micromania-Zing's RCS campaign proved to be highly effective in driving engagement during the holiday season. , Case study: RCS statistics from BUT’s retail marketing strategy, BUT, a leading home furnishing retailer in France, used several different messaging channels to seamlessly connect with customers, strategically growing their WhatsApp opt-in base with RCS. Here are a few statistics and facts from their omnichannel marketing campaign : , Through-the-roof CTR, : Their RCS campaign boasted a click-through-rate of 20%. , Fully scalable, : BUT used RCS to send over 20 campaigns to over five million contacts. , Successful omnichannel strategy, : Using these channels to the best of their abilities, BUT increased its WhatsApp customer base by 123%! When used as part of an omnichannel strategy, RCS messaging has proven to be a powerful tool for enhancing customer engagement and driving conversions., Jump on the potential of RCS, RCS messaging is set to revolutionize communication in 2024 and beyond. With its expanding user base, innovative features, and proven effectiveness in marketing campaigns , RCS offers unparalleled opportunities for businesses to connect with their audience and drive growth. Listen to Lodema Steinbach, VP of Product and Carrier Relationships at Sinch, discuss why we're excited about RCS and RBM…, As we move forward, the possibilities for RCS are endless, and businesses that embrace the technology will stand to gain. , Want to seize the opportunity to use RCS? Download our actionable guide about how to make a compelling business case for RCS and bring it into your organization. Or, if you’re already prepared to integrate RCS into your business strategy, let’s chat . Our team is excited to help you harness the power of this messaging channel to elevate customer engagement and drive success.
Type: Blog Article