An MMSC or a Multimedia Messaging Service Center helps mobile devices speak to each other over wireless networks. It receives, stores, forwards, and delivers multimedia text messages.
How is an MMSC used?
It’s just like an SMSC, except it processes MMS - way more powerful and engaging messages thanks to images, video, audio, animation, and more. Media sent via MMS can also be personalized, which helps to showcase brands and boost conversion figures.
What are the benefits of an MMSC?
An MMSC works hard to route and regulate messages. Like an SMSC, it can tailor service delivery to maximize efficiency in message retry levels for time-sensitive messages and important notifications.