It’s projected worldwide IT spending for communications services will grow by 3.8% to over US$1.5 trillion in 2024 , making it a costly category in overall IT spending. Reliable communications are at the core of any business, which is why it’s at the top of the list of IT spending. Using unreliable services can result in more frequent and extended outages — and any downtime can bring…, Checklist for any carrier , Rather than giving you a checklist of general questions, we’ve broken them into categories with brief explanations about why each group matters and helps you identify specific topics to discuss. For example, if you already know the answers to the network questions based on the carrier’s website, you can skip to continuity. So, let's dive into the question checklist to give you confidence in…, Internal questions , All of the above questions focus on a prospective carrier so you can better understand their services before signing an agreement. However, it’s also essential to understand your own teams and capabilities as you make this decision, such as: Could you navigate a complex outage without access to the right subject matter expert? Do you have the resources and trained staff necessary to work…, Team up with Sinch for reliable communication services , You can see how selecting a carrier isn’t as straightforward as it might seem initially. Choosing the right carrier is the best strategy for achieving network diversity. It’s vital to have confidence in your final decision. The above checklist can help you fully understand your new carrier's support, service, and expectations. Sinch is an industry leader providing high-quality communication…
Type: Blog Article
Digital marketing has, for many, become mobile marketing. More and more people complete the majority of their online activities on their phones, and that means that mobile marketing needs to occupy a strong percentage of your efforts to reach, engage, and convert customers and prospects. How widespread has mobile usage become? Over a five-year period ending in 2022, the percent of internet usage…, What is mobile marketing?, Mobile marketing refers to any type of marketing activity that’s optimized for mobile devices. This is distinct from responsive or mobile-friendly websites — that’s a given. Mobile advertising campaigns are designed for mobile technology such as push notifications, apps, popup forms, SMS and MMS , and mobile-optimized ad formats. Mobile marketing can take advantage of the touchscreen feature of…, What are the different types of mobile marketing campaigns?, Though the methods and technology may be different, the goals of the different types of mobile marketing campaigns you’re about to see will feel very familiar. Marketing is marketing. You want customers, leads, sales, list growth, and revenue. Mobile simply offers a new way to hit your targets. Some of the most effective mobile marketing campaigns are built upon goals like:, Raising brand awareness, : Mobile advertising enables your brand to break into new markets with targeted brand awareness campaigns by showing up in front of your target audience on their devices., Retaining customers:, Mobile marketing allows you to remain top of mind and continue to sell and resell to your existing customers. They know you, trust you, and like you. And with consistent mobile advertising, they won’t forget about you., Gaining opt-in requests:, With mobile marketing, you can grow your email and SMS lists using all sorts of opt-in forms that are easy to navigate on the go. You can funnel people to your opt-in forms from social media, your website, email, and SMS marketing., Collecting feedback:, Getting testimonials, reviews, and customer feedback is also easy on mobile, because people are used to texting on their devices, and leaving feedback uses the same, familiar technology., Upsells and cross-sells:, When someone makes a purchase from your website using their mobile device, you can offer upsells and cross-sells with popup messages and other notifications that are easy to understand and act on., Running referral campaigns:, Your customers can easily refer their friends and colleagues on mobile devices, so this has become another effective use of mobile advertising., Examples of mobile marketing campaigns done right, Now comes the fun part. We’re going to look at ten successful mobile marketing examples, many of which are omnichannel campaigns . This means that they used a variety of channels (including mobile) to adequately meet their audience throughout the various steps in their journey. , 1. SMS marketing: Nissan , What’s better than selling a car to a new customer? Selling them a second car when they’re done with the first. This is a big challenge for every car company because most people don’t buy cars very often. When they do, their life situation has often changed, which necessitates a different type of car. Nissan found the solution to the customer loyalty challenge in the form of a Rich SMS mobile…, Four times as much customer engagement and much higher conversions., By continuing this highly personalized SMS marketing strategy , they anticipate strong growth in repeat buyers. Mobile marketing example - Nissan's hyper-personalized Rich SMS campaign Example of how Nissan Europe uses Rich SMS to send customers hyper-personalized reminders and offers. , 2. Geofencing: GasBuddy , When there’s a gas shortage, who ya gonna call? In 2021, the answer was GasBuddy. The GasBuddy app took over the number one spot for the most used app after the hack of a major U.S. pipeline, in part because of its easy user experience and timely, personalized information. But the app was around well before that, offering location-based information to its users when they wanted to find the…, 3. Location-based roadside assistance: AAA , This example of mobile marketing is a classic story of an old business encountering new technology and finding a way to adapt. AAA has been around for over 120 years. For many of those years, they offered their toll-free helpline for roadside assistance. It worked well, and customers loved it whenever they had car trouble. The problem came when AAA discovered people were texting that number…, 4. Push notifications: Duolingo, In a true omnichannel campaign masterclass, language-learning app Duolingo created a hilarious April Fool’s Day mobile advertising campaign to drum up brand awareness and also increase usage of their service by existing customers. Part of Duolingo’s mobile marketing strategy is to send push notifications that remind their mobile users to practice their language learning lessons for the day. They…, 5. Strategic partnerships: RXBAR x Spotify, Can you do mobile advertising even if you don’t have an app? RXBAR did, partnering with Spotify and rapper/actor Ice-T to create a brand awareness in-app campaign that ran for Spotify’s millions of music listeners. The campaign leveraged multiple examples of mobile marketing, including mobile and desktop overlay, audio everywhere, video takeover, sponsored sessions, and homepage takeover. RXBAR…, 6. Holiday shopping: Picard , Can you create your holiday meal plan with help from your grocer? French frozen food company Picard created an interactive mobile experience to do just that. They used RCS ( Rich Communication Services ) to allow their prospects to build their own holiday meal plan, including factors such as dietary preferences, budget, and interest level in cooking. Because the conversational messaging…, 7. Opt-in campaign: Vail Resort , A world-renowned ski destination, Vail Resort found it was missing an opportunity to connect more personally with guests through their mobile devices. They revamped their opt-in process and connected their customer data from Adobe Campaign with Sinch’s SMS and marketing programs so they could begin sending personalized text message ad campaigns. Before, they might send out anonymous weather…, 8. QR codes: Snickers , Getting customers to submit their own content is a great way to increase brand loyalty and reach wider audiences. Snickers, the official chocolate bar of the NFL, has launched a new version of their “Rookie Mistake of the Year” program, in which football fans can send in videos, photos, or written versions of small embarrassing errors they’ve made. NFL players will then judge the winners, with a…, 9. Augmented reality (AR): Cheetos, Cheetos wanted to make a big impression with their Super Bowl commercial. Using augmented reality technology , they made it possible to scan any part of their “Snap to Steal” commercial using the Snapchat app. When a customer did this, a hand showed up onscreen and appeared to take a bag of new Cheetos Crunch Pop Mix right out of the commercial. Then, smartphone users just had to click the bag,…, 10. Mobile messaging + AI chatbot integration: Intermarché , French supermarket chain Intermarché was looking for a way to enhance the customer experience. They turned to Sinch, and developed a recipe generating bot that shoppers could use right in the store on their mobile devices. The link to the generator was offered in their e-newsletter, and customers could click through to access the bot and use its conversational AI interface to make shopping more…, Get started with mobile marketing, Pretty cool stuff, right? These examples demonstrate different ways to use mobile marketing campaigns that do what no other form of marketing can – engage customers right in the middle of the shopping experience, or right from the packaging, on their mobile devices. You can see how mobile marketing offers numerous ways to use timeliness and location targeting to deliver an experience that can’t…
Type: Blog Article
Type: Product
Type: Event: Sponsored
As Black Friday 2023 approaches, retailers are gearing up for the biggest shopping event of the year. But with so many brands vying for customer attention, there’s a big question on everyone's minds:, How can our brand stand out among the competition? , To help answer that question, we recently asked over 2,000 people worldwide about how they want to hear from brands during the Black Friday Cyber Monday period. We learned that consumers favor mobile-friendly communications and email is the clear front-runner when it comes to Black Friday promotions they can easily access from their mobile devices. In fact, 68.9% of people say they want to hear…, increased email sending during the weeks before Black Friday makes it hard to stand out if you just rely on email., So how can retailers get noticed amidst the inbox clutter? The answer just might lie in embracing mobile messaging as part of your Black Friday marketing strategy , as, 35.6% of people globally, expressed their interest in receiving promotional messages via one or more mobile messaging channel. Let’s dive into what we learned about what customers are really looking for this Black Friday and explore what makes mobile messaging a great addition to your omnichannel strategy., The bottom line: People expect to hear from your brand, Despite heightened message volume around peak shopping periods, our global survey found that people really do want to hear from brands. Here are a few insights into that data that may help you capture your audience’s attention this holiday season., People want to hear from you early on, Timing is everything when it comes to holiday promotions. In fact,, 56.7% of people want to hear from your brand well in advance of Black Friday, , with 35.5% of people saying they want to get these communications as soon as possible, and 21.2% saying they want to hear from a brand at least a month before. As a brand, embracing this desire for early engagement can be a winning strategy that ensures you’re on your subscribers’ radar when the big day arrives. This desire to hear from brands early on also provides an opportunity to build a…, People want to hear from you on multiple channels, Think about your own digital behavior. How many channels do you use in a day? Chances are, it’s quite a few – and that’s probably the case for your customers, too. , When it comes to holiday promotions, 69.5% of people want to hear from brands via email, with social media (22%) and text messaging (19%) coming in as the second most preferred forms of communication. , This data makes the case for brands to have an omnichannel approach because customers want to engage through various platforms and channels. Using an omnichannel approach that helps cater to individual preferences and provide multiple touchpoints for your most loyal and engaged customers can help you stand out and cut through the Black Friday noise. , Transactional mobile messages are super important..., The numbers don’t lie:, Over 80% of consumers said that transactional messages are important during the holiday shopping season, indicating that customers appreciate visibility into order confirmations, delivery updates, and more., It’s no surprise: Regular post-purchase updates throughout the buyer’s journey are critical in a period of intense shopping. And mobile messages play a crucial role in keeping customers informed. Upcoming research from Sinch shows that 44.9% of the people that said they want to receive transactional messages from brands want to get them via one or more mobile messaging channel. And for people…, ...but people still expect a good deal, When it comes to reaching your audience, it’s crucial to know their preferences. As part of our upcoming consumer research, we asked people what type of promotions they want to get from brands. Of the people who want to receive promotional messages via SMS messaging,, 48% of them want a one-off or regular discount, and 12.8% of them want product updates or news, . So, if you’re looking to engage your customers effectively, sending SMS with a holiday discount is a powerful way to deliver real value, and capture their interest. Among those who want transactional messages from brands via text message,, 83% expect to receive promotional text messages once a month or more frequently., This offers a significant opportunity for brands during Black Friday and Cyber Monday. A well-timed RCS campaign or WhatsApp message can give customers an extra nudge when their inbox is at its busiest, really setting your business apart from the competition. This highlights the importance of running an effective SMS opt-in campaign to grow your promotional text marketing list well before Black…, Mobile messaging can give customers the extra nudge they need to take action, So clearly, your customers want to hear from you, and they’re open to promotions from your brand as soon as you have them. Here are a few reasons why mobile messages might be the perfect way to give your customers what they want: , Immediacy, With mobile messaging, recipients get notifications almost immediately after a message is sent, and they read the messages almost immediately. For example, for SMS,, 95% of people read and respond to messages in the first three minutes., This offers an opportunity to use mobile messaging across strategic campaigns this Black Friday. When you want your customers to act swiftly, for instance in a flash sale or last-minute promotion, SMS marketing can be the best way to make sure your messages don’t go unnoticed. , Open rates, The open and read rates of mobile messaging channels are unparalleled, especially when compared to other channels – in fact, SMS has a, 98% open rate and high engagement as well, with click-through-rates of around 20%, . There’s a time and a place for mobile marketing , but if you’re giving your subscribers a one-time promotion or other can’t-miss deals that you know they’re interested in, it can help your message resonate and stand out among the rest of the noise. , Increased engagement, We know that mobile messaging gets peoples’ attention with notifications – but what if it could offer an interactive, dynamic, and engaging experience with rich media, captivating gifs, and more? This is possible in the form of RCS ( Rich Communication Services ), a revolutionary channel that transforms marketing campaigns into vibrant, branded conversations. With RCS, your brand can come to…, think 99% increases in conversion rates or 100% increases in click-through-rate as compared to campaigns on other channels, . If you want to really harness the power of mobile messaging this holiday season, and want to get on the bandwagon of innovation, tools like RCS or other rich messaging channels can really set your brand apart with compelling, engaging, and hyper-personalized customer experiences., Sinch helps make Black Friday happen, Especially around the bustling Black Friday season, the world is brimming with noise in the form of emails, notifications, social advertisements, and more. But despite that noise, one thing remains clear: Your customers want to hear from your brand. It’s about finding the right time, message, and channels to reach them. From sending SMS to push notifications to RCS, mobile messaging offers the…
Type: Blog Article
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Type: Product
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Chicago, USA and Stockholm, Sweden – October 19, 2023 – Sinch, a leader in powering meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced its partnership with Webex by Cisco, a leading provider of collaboration technologies powering hybrid work, to deliver Sinch Calling with Webex. This new product delivers an integrated calling…, Contact:, Jan Ritter Director of Marketing, Sinch Voice E-mail: [email protected] Ola Elmeland Investor Relations Director Mobile: +46 721 43 34 59 E-mail: [email protected] , About Sinch, Sinch powers meaningful conversations between businesses and their customers through its Customer Communications Cloud. More than 150,000 businesses—including many of the world's largest tech companies — rely on Sinch and its global Super Network, which is the most secure and reliable network for messaging, voice, and email. Sinch has been profitable and fast-growing since it was founded in…, About Webex by Cisco, Webex is a leading provider of cloud-based collaboration solutions which includes video meetings, calling, messaging, events, customer experience solutions like contact center and purpose-built collaboration devices. At Webex, we start with people and their experiences first. This focus on delivering inclusive collaboration experiences fuels our innovation, which leverages AI and Machine… Type: News Article