Type: Product
Type: Product
Since its inception in 1950, Club Med has provided unforgettable vacations for its guests in breathtaking destinations around the world. With nearly 70 resorts worldwide, from serene coastal hideaways and luxurious sailing yachts to breathtaking mountainous landscapes, Club Med stands as a pioneer and global leader in premier getaways for families and couples. , Challenge: Maximizing conversions during a limited-time flash sale, , The vacation provider had a big challenge on its hands. The company wanted to make sure customers could easily find their perfect holiday from a wide range of options during a three-day flash sale. The sale was timed for the opening of reservations for the upcoming year – the annual high point for bookings. Club Med’s goal was simple: excite customers while offering them personalized…, Solution: Sinch Campaign A/B test custom-built for success, , Club Med partnered with Sinch to address their challenge. The travel and tourism operator used comparative A/B testing featuring Rich SMS and rich conversational messages on the Sinch Campaign platform, which provided valuable, data-driven insights. "We were looking for an innovative event format to support this sales highlight, while incorporating a high degree of personalization,” said…, Results: Improved customer engagement and new strategic insights, , The three-day flash sale exceeded expectations, with a significant increase in bookings and a notable boost in customer satisfaction. The A/B testing results also displayed interesting insights: the engagement rate for conversational messages was 9% higher than that for Rich SMS, and there was a 12% higher redirection rate to Club Med's website from these messages. Customers warmly received the…
Type: Customer Story
Type: Component Page
Type: Resource
Connecting with your customers means communicating with them on the channels they most prefer. Here’s an interesting stat: 35% of consumers are open to receiving promotional messages on mobile channels. If anything, that’s like a green light nudging companies to consider using SMS for business communication. Many companies are already doing this, especially during peak sales periods like Black…, What is SMS in business communication?, SMS for business communication refers to the use of text messaging as a tool for companies to interact with customers, deliver important information, promote products or services, and enhance their overall communication strategies. When businesses use SMS for communication, messages get delivered by a software application rather than from another individual person. This method, known as…, What are business text messaging benefits?, As we mentioned, there's a sizable slice of your target audience and customer base that will prefer SMS communication. They want to get texts from your company. And beyond just keeping your customers happy, here are four additional benefits of using SMS business messaging: , 1. Messages get read instantly , SMS has a really high open rate and, even better, messages get read by most people fairly quickly. In fact, over 80% of consumers look at their text notifications within five minutes of receiving one, and 47% of Gen Z consumers check their texts every 10-30 minutes. When you send business SMS, you can have a high degree of confidence that a large percentage of your subscribers will not only see…, 2. SMS has a wide reach, In the most simple terms,, every single person on the planet with a mobile phone can receive text messages., Think about it: We’re talking about a staggering 7.3 billion people worldwide who can be reached through business SMS text messaging. The reach of SMS is beyond compare! , 3. Text messages don’t require an internet connection, Every mobile device with a network connection supports SMS., That’s because text messages travel on mobile network technology, so they don’t require a data plan to be sent or received. Now, sure. Smartphones might proliferate, but there are still people who use or prefer flip phones and less consuming technology. But regardless of your audience’s mobile phone type, they’ll be able to receive SMS – so you’ll be casting a net over a much larger audience…, 4. Messages can be automated, Automation is a lifesaver when it comes to handling routine tasks, and it’s something customers can appreciate too. Think about it – routine communications like order confirmations, shipping notices, and password verifications can be automated through SMS. Once you have systems like this set up and running, employees can breathe easier knowing they don’t have to handle these customer service…, Ways to use SMS business messaging, You’ve seen a few examples already, but there are many other ways to use SMS in business communication. If you’re ready to engage more customers and prospects with the text messaging they prefer to receive from your company, here are seven ways to get started. , 1. Marketing campaigns, With SMS, you’re limited to about 160 characters. For the most part, both small businesses and enterprises use SMS marketing in two different ways: One-off messages with clear, direct calls to action. A series of texts that give targeted offers or information to specific segments of a subscriber base, usually over a few days or weeks. Whichever approach you use, the key is to make it easy to…, 2. Verification , SMS verification refers to the process of confirming a user’s identity or actions by sending a one-time password or code to their mobile device via text message. The recipient then uses that code to log into a website or application. This method, commonly known as two-factor authentication (TFA), helps businesses keep scammers and cybercriminals from messing with accounts. This added layer of…, 3. Customer engagement, Personalized business text messaging helps you connect better with your customers, leading to higher engagement and better response rates. The more you know about your SMS subscribers, the more personalized your communications can be. You can use SMS to send personalized messages like birthday texts or special offers based on their past purchases. For example, maybe you want to send a special…, 4. Opt-in campaigns, Companies of any size can use SMS for lead generation or nurturing through opt-in campaigns . When you invite prospects to opt in for SMS communications, you’re giving them to engage with your brand on their terms, ensuring they’re generally interested in what you have to offer. Then, you can nurture them with a steady stream of helpful, informative, valuable, and unique content, leading to…, Offering an incentive upon opting in motivates people to get involved and sets the stage for ongoing interaction., With opt-in campaigns, you can use single opt-in or double opt-in, which requires the recipient to confirm they want to receive texts from your company. This weeds out bots and unserious leads. Whichever approach you use, you’ll also want to send an automated welcome message that makes them happy to have joined your text message marketing list. If you promised anything in your opt-in campaign,…, 5. For two-way messaging, Did you know that 90% of customers want to be able to reply in-message to ask questions from companies? Unfortunately, many companies don’t have or use a two-way communication capability – unless they use an SMS API . With two-way communication, now you’re serving your customers individually and promptly. They feel heard, get questions answered, and appreciate the good customer service. And you’…, 6. Transactional notifications, Transactional notifications are one of the best uses of business text messaging because they're immediate and convenient. When you look at the most common transactions that occur as customers engage with your company, which ones can be supported by automated text messages? Transactional SMS notifications can include things like: Shipping updates and delivery notifications Purchase confirmations…, 7. As part of an omnichannel strategy, To truly maximize the impact of SMS in your business communications, consider, integrating it with other communication channels, for even greater effectiveness. This works especially well with campaigns that last for at least a few days, if not longer. For instance, let’s say you’re running a sales campaign for a particular holiday. You might send out three emails in the week leading up to and including the holiday. Add a text message or two that announce a flash sale, plus a few social media posts giving more details,…, What phone numbers can you use for SMS in business communication?, You have four ways to engage with subscribers using SMS for business communications. Each has its advantages. Here’s a quick look at the four types of numbers you can use when asking people to subscribe to your SMS list:, Long codes, : A long code is a ten-digit number that looks like a person’s normal phone number. If you want to do two-way communication, you’ll need to use long codes. , Short codes, : Short codes are five or six-digit numbers. These work better if you intend to send a lot of bulk text campaigns because they have a high throughput , so you can send more messages per second. , Toll-free numbers, : Just like you can use toll-free numbers for voice calls, you can use the same number to send out SMS business messaging as long as it meets the requirements. , 10DLC, : 10DLC is a type of ten-digit long number that supports higher text messaging volumes than standard long numbers. 10DLCs are designated for A2P traffic and are less likely to get rejected by carriers., Get started with business SMS, As you can see, there are a great number of strategies to use SMS for business communication that will engage and connect with more of your customers in ways they're looking for, and aligning with your specific business needs. It’s a real advantage that can help your company stand out from the crowd. If you’re ready to get started with SMS business messaging, your first step will be to choose a…, Ease of integration, . You want lots of available APIs to make it easy to integrate with your other apps and systems. , Security and compliance, . Your provider should have backup systems, cyberattack defense and response plans, and who will take some responsibility to keep you safe and compliant with the law . , Delivery performance, . It’s crucial to find an SMS provider that delivers outstanding performance, with a proven engine that’s optimized for high delivery rates and low latency. , Power to scale, . Find a provider that can scale up and adapt as needed. , Two-way messaging, . If the time comes when you want it, you should have a provider who can offer it. , Sender ID availability, . You want access to this functionality as it Identifies you to the recipient and makes you a more trusted brand and sender. , Reporting and analytics, . Accessible, robust, real-time metrics allow for the most effective ongoing SMS marketing. , Global expertise and customer support, . Find a provider who can connect internationally – you may need this now or in the future. While SMS business messaging is effective, you’ll experience the most success when you make it part of an omnichannel approach to customer engagement. Omnichannel means more than multichannel . It means things like conversational messaging, and different ways for customers to interact with your company…
Type: Blog Article
Type: Event: Sponsored
LAS VEGAS, Nev. – March 25, 2024, – Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced it has been recognized as 2024 Adobe Digital Experience ISV Resell Partner of the Year. Adobe’s Digital Experience partner awards honor companies that have made leading contributions to Adobe’s business and have had a significant impact on customer…
Type: News Article
Introduction, This tax policy (the “Policy”) [1] applies to Sinch AB (publ) and its directly and indirectly owned subsidiaries (“Sinch” or “Sinch Group”). The Policy covers Sinch’s business activities globally and applies to everyone working for Sinch or on Sinch’s behalf, including employees, consultants and board members (“Representatives”). All Representatives are individually responsible for reading,…, , Risk management and governance, Sinch strives to comply with all relevant tax laws and tax governance procedures. Sinch’s approach to tax and tax risk is monitored by Group Tax (being part of Finance & Legal) and overseen by the CFO and the Audit Committee, which includes members of the Board of Directors. Group Tax is managed by Global Head of Tax, who is responsible for communicating and annually updating the Policy.…, , Sinch’s attitude towards tax planning, Sinch believes taxes play a necessary and important role in society. Sinch Group has a responsibility to pay all taxes legally due. Tax decisions are made based on commercial reality and tax is one of many factors taken into consideration when making decisions. Sinch adopts its tax position based on solid economic business reasons and commonly accepted practices, avoiding abusive tax planning…, , Tax compliance and Transfer Pricing, Sinch is committed to comply with all applicable tax laws and regulations in the countries where Sinch operates. The intention is always to pay the taxes legally due, as well as file all tax returns, in a timely and correct manner. Sinch has a transfer pricing policy that aligns with the arm’s length principle and the OECD Transfer Pricing Guidelines. Transfer pricing documentation will be…, , Relations with tax authorities, Wherever Sinch operates, Sinch seeks to establish and maintain good relationships with local tax authorities. Sinch undertakes all dealings with them in a professional, transparent, and timely manner. These relationships are based on the principles of trust, good faith, professionalism, collaboration, and search for mutual understanding based on reciprocity to facilitate the application of the…, , Non-compliance with Policy, Non-compliance with the Policy may result in disciplinary and/or legal actions. Representatives are encouraged to report breaches to their immediate supervisor, Global Head of Tax, Sinch Group’s General Counsel or Sinch Compliance. Also, the confidential Sinch SpeakUp Reporting Line can be used. [1] The Policy complies with the UK legislative requirements under Schedule 19, Paragraph 22(2) of…
Type: Legal page
Text messaging has evolved a lot since the first one was sent 30 years ago. And MMS messaging has been a significant advancement in this domain, allowing users to send multimedia content like images, videos, and audio clips alongside text. But what exactly sets MMS texting apart from its predecessor, SMS? Do you know the difference? MMS and SMS are texting technologies that are quite similar at…, But they have some key differences that set them apart., Here we will define what MMS is, we’ll compare the two, detail the ways MMS messaging can support your business goals, and show you some examples of popular use cases. , What is MMS messaging?, MMS is an abbreviation for Multimedia Messaging Service. As you may have guessed from the word “multimedia,” MMS messages are capable of incorporating images, video, and audio files. That includes all of the texts we send or receive that contain emojis and website links. And considering that 90% of people open a text message within three minutes of receiving it, this media-rich form of…, SMS vs MMS texting: Pros and cons, SMS is the common acronym for Short Message Service. It’s the most widely used (and one of the oldest) texting technologies in the world and is limited to just text. SMS and MMS have different features and reach that can enhance messaging between a brand and its customers. When used together, they can enhance a brand’s reach and engagement. , What's the difference between MMS vs SMS messages?, The biggest difference between MMS vs SMS is that, MMS allows you to include rich media files such as images, GIFs, and videos, . MMS can send up to 500 KB of data (up to 1,600 characters) and up to 30 seconds of video or audio. Depending on your messaging provider, MMS messages typically cost more to send than SMS messages. SMS messages are restricted to text (which includes links) and are further limited to just 160 characters. Because of their simplicity, SMS are generally cheaper to send and more widely available…, How are MMS and SMS similar?, MMS and SMS do have some things in common, which leads many people to mistakenly use the acronyms interchangeably. They were built using the, same base technology, – MMS was initially created so SMS users could send multimedia files. And both MMS and SMS are delivered over a cellular network, which means recipients need a mobile device with a text messaging plan to receive them. , SMS vs MMS: What about price?, Generally, MMS messages will cost more to send than SMS messages due to the larger amounts of data being transmitted. However, specifics will depend on your messaging provider. So when deciding on whether to use MMS messaging, you have to weigh the benefits against the costs. MMS messaging usually has higher engagement and opt-in rates than SMS, which could result in more click-throughs, sales,…, SMS and MMS messaging vs. iMessage, WhatsApp, and other OTT channels, Some people may confuse SMS, MMS, iMessage, WhatsApp, and other channels because they all involve mobile messaging, but each channel is actually quite different! A key difference between SMS and MMS and other channels is that both SMS and MMS rely on a mobile network infrastructure, meaning that a user can receive messages on their mobile devices without a data plan. Meanwhile, Over-The-Top (…, 5 MMS messaging tips, Research shows the engagement rate for text messages is 20 times higher than for emails, making MMS messaging a powerful tool for connecting with customers. Communicating through mobile phones is a fast, easy, and effective way to earn points with customers . Both SMS and MMS allow you to reach customers instantly on the devices that are probably already in their hands. Of course, MMS…, 1. Make messages hard to forget, Images add color and depth to the messaging you share with customers. The option to use images, videos, and GIFs can make your MMS message more visually exciting compared to a simple SMS text. In fact, scientists have found that when people hear information, they will most likely only retain about 10% of that information three days later. But when a relevant image is paired with that same…, 2. Build relationships that last, SMS texts are limited to 160 characters, which can potentially create challenges for developing a message that actually connects with your audience. MMS messages provide an opportunity to craft more detailed messages of up to 5,000 characters. And adding images, videos, or audio files gives you even greater capacity to inform and engage. Support for two-way messaging means MMS isn’t simply the…, 3. Subject them to all the feels , MMS messages can also include subject lines, which not only creates a unique opportunity to spark an emotional connection with the consumer but also makes them more likely to open your text. Getting the subject line right can definitely drive higher MMS open rates, so make sure you’re applying best practices when crafting subject lines for text messages . Higher open rates for the win! , 4. Personalize all the things, Google’s data scientists report that 90% of leading marketers say personalization is a major contributor to building a profitable business. MMS messaging gives you the ability to deliver even more engaging personalization via text message. MMS messaging gives you the ability to deliver even more engaging personalization via text message. With the option to add images and short videos, you can…, 5. Rely on SMS for fallback, You may have a mobile number to text, but there’s no way to tell if the person’s device is MMS-enabled ahead of time. Don’t worry, if an MMS message can’t be delivered, they’ll still get an SMS fallback message. This fallback message has a dynamic URL to the original multimedia message you sent and ensures your communications are always received as you intended. Applying these MMS messaging…, MMS messaging examples for businesses, Marketers lead the way in using MMS to increase reach, conversions, and sales with their captivating multimedia campaigns that feature powerful calls-to-action, and they’ve got the ROI to show it. But MMS messaging isn’t just for creative marketing campaigns – it’s an essential channel for customer engagement that can help transform your entire customer experience. For the customer-obsessed…, Marketing and promotions, Mobile marketing in retail isn’t just about sending promotional messages; it's about building stronger relationships, enhancing customer engagement and, ultimately, driving profits. MMS messaging can help retailers motivate subscribers to purchase with captivating images. MMS messaging can be deployed to engage and inspire action in welcome or onboarding texts, new product promotions, Black…, Sending appointment reminders or delivery confirmations, Because MMS can include visual elements like location images, it can be a helpful tool to provide visual confirmation of appointment times or deliveries. Plus, MMS allows for a longer character limit than SMS. That means you can provide more detailed information about the appointment, like a map, additional instructions, or special requirements for your customer to remember. , Personalized offers, Relationships between brands and consumers don’t end with a purchase. With MMS, you can send high-quality product images, promotional videos, or interactive elements to showcase products or services that you know are super relevant to your target audience. Brands that use conversational messaging with MMS can create a sense of exclusivity and loyalty. , Coupons, tickets, passes, event brochures, and more! , MMS allows for high-resolution images, graphics, and videos in messages, which can help you grab your audience’s attention and make an offer or brochure more enticing. , Fraud alerts, With MMS, banks can deliver timely messages to notify customers about potentially fraudulent activities having to do with an account or transaction. , Digital receipts and payment confirmations, Brands can use MMS to send payment confirmations that include important details like any reference, account, or confirmation numbers. This can be reassuring to a customer to help them keep track of payments and have a record for future reference. Plus, digital text receipts eliminate the need for a customer to have a physical copy, making their life a little easier if they need to get in contact…, Learn more about MMS messaging, Understanding what MMS messaging is and how useful it can be for marketing and customer experience is critical to success in the modern business world. MMS is just one important channel that can be a part of a business’ conversational messaging strategy. For a full overview of each channel and how you can use them to reach your customers, download “The ultimate guide to conversational messaging…
Type: Blog Article