New Research from Mailgun by Sinch Finds Nearly Half of Businesses Are Missing Out on Email Deliverability, SAN ANTONIO, Texas and STOCKHOLM, Sweden – August 16, 2023, – Email plays a critical role in customer communications and modern marketing, but hitting send doesn’t always mean your emails are landing in the inbox. In fact, only 8% of all email traffic actually makes it to the main folder of the mailbox. So it is no surprise that businesses who do understood and prioritize email deliverability – the ability to place emails in the inbox – have a significant…, - Staying out of the spam folder was the top email deliverability challenge., This was followed closely by getting more emails delivered and staying off email blocklists., , - Yet most companies aren’t monitoring — and therefore, can’t improve — their inbox placement., Only 16.4% of respondents monitor inbox placement with seed testing, which is the best measurement for understanding whether emails are landing in the inbox or the spam folder., - Email lists are often neglected, which is a leading cause of deliverability, - Half of senders (50.1%) aren’t using tools to automatically verify and validate email addresses before they’re added to contact lists. - Even more (52.1%) aren’t using a double opt-in process for contact acquisition, an important best practice for deliverability that also supports privacy law compliance. - More than a third of senders (38.7%) rarely or never conduct contact list hygiene…, Survey Methodology, During May of 2023, Mailgun by Sinch conducted a voluntary online survey consisting of closed-ended questions to its customers as well as customers of sister brands, Mailjet by Sinch and Email on Acid by Sinch. More than 1,980 individuals completed the survey, which was delivered via email and in-app invitations. The survey collected data and insights concerning the email deliverability…, here, . , , About, Mailgun by Sinch, Over 100,000 companies worldwide use Mailgun by Sinch to create powerful email experiences for their customers through world-class infrastructure. Brands like Lyft, NHL, TrueCar, and Etsy trust Mailgun’s innovative technology and reliable infrastructure to send billions of emails every year. Built with development teams in mind, Mailgun makes sending, receiving, and tracking emails effortless…, About Sinch, Sinch powers meaningful conversations between businesses and their customers through its Customer Communications Cloud. More than 150,000 businesses – including many of the world’s largest tech companies – rely on Sinch and its global super network, which is the most secure and reliable network for messaging, voice and email. Sinch has been profitable and fast-growing since it was founded in 2008…
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New Service Hub integration builds on the company’s existing offerings, which connect marketing, support, and sales teams to SMS customers and prospects directly from the HubSpot platform , DENVER, Colo., USA and STOCKHOLM, Sweden – August 29, 2023 —, Sinch (Sinch AB (publ) – XSTO: SINCH), which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced that Sinch MessageMedia’s industry-leading, two-way SMS and MMS capabilities are being integrated into HubSpot’s Service Hub. This new integration provides marketing, sales and service teams with a 360-degree view of…, Real-Time Communication:, Customers today expect instantaneous responses – especially when reaching out for support. Recent Sinch MessageMedia research found that 33% of customers expect an immediate response when digitally connecting with a brand; SMS can help businesses deliver prompt service, respond to urgent issues, and maintain real-time communication with customers, all within the Service Hub., Customer Engagement:, SMS messages have high open rates; using this channel for customer service can lead to higher engagement rates, more reliable delivery of critical updates and information, and more satisfied customers., Personalized Service:, With HubSpot's CRM capabilities and Sinch MessageMedia’s integration, businesses can personalize their SMS communications based on customer information and previous interactions, improving customer experience. This can lead to more effective, customer-centric service, and save teams time getting up to speed., Automation Opportunities:, With HubSpot's automation capabilities, businesses can automate certain SMS communications, such as appointment reminders, order updates, delivery reminders, and service updates. This helps businesses improve efficiency and consistency in their customer service., 360-Degree View & Centralized Communication History:, All SMS communications are logged within the same system as other customer interactions, providing support agents with a comprehensive view of each customer’s communication history, enabling them to deliver more informed and cohesive service. To learn more about Sinch MessageMedia’s capabilities, visit the team at INBOUND (Booth 20) in Boston, September 5-8, 2023 or explore the website here .
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