Conversational messaging has proven to be a powerful method to increase customer engagement and drive conversions . This sounds good in theory, but what does it look like in practice? At Sinch’s Conversational AI Fest 2022, three companies explained how they use conversational tools to grow their business. These examples from VanMoof, Bol.com, and Calzzapato illustrate how successful…, Conversational messaging example VanMoof: Scaling customer service without increasing cost, The Dutch company VanMoof is one of Europe’s biggest e-bike producers. When it first started out in 2009, the demand for e-bikes was still relatively low. However, with the growing popularity of micro-mobility solutions , interest in VanMoof bikes has skyrocketed. As a result, the service team had difficulties keeping up with the large number of queries that customers wanted answering…, Conversational messaging example Bol.com: Using a chatbot to gain valuable customer data, The e-commerce giant Bol.com is the "Amazon" of the Benelux region. For customers in Belgium, the Netherlands, and Luxembourg, it’s the number one online marketplace. Since being founded in 1999, the company has not only been an industry leader but has also set an example as a chatbot pioneer. Bol.com launched its first chatbot “Billie" in 2006. Long before chatbots became a standard enterprise…, Conversational messaging example Calzzapato: Increasing web traffic through conversational channels, Calzzapato is a popular Mexican shoe brand. Customers can buy the company’s products for men, women, and children online, and at multiple retail locations throughout the country. To make its products more accessible, Calzzapato also has a credit initiative (CrediVale) and a loyalty program (Monedero Azul). Customers can reach Calzzapato by phone, e-mail, and for service questions also on…, The success of conversational messaging, Even though VanMoof, Bol.com, and Calzzapato come from distinct industries and countries, and have different use cases, their examples illustrate how successful conversational messaging can be for any company. Get in touch to find out how you can grow your business with conversational messaging as well! Keen to watch the actual sessions? Check out the full videos on our YouTube channel here:, Learnings from 14 years of Billie the chatbot in eCommerce | Yanick Van Altena, Bol.com | CAIF22, Learn how to leverage your marketing with WhatsApp | Arnoldo Gonzalez Medina, Calzzapato | CAIF22, Conversational AI & e bikes - The VanMoof journey | Fenne de Beer, VanMoof & Catarina Ribeiro, Sinch
Type: Blog Article
Type: Event: Sponsored
Date of Last Revision: December 10, 2018 PLEASE NOTE THE FOLLOWING BEFORE READING FURTHER: The following information exemplifies some (but not all) of the applicable laws, regulations and industry codes and standards which govern the use of Sinch’s messaging services (“Messaging Compliance Rules”). The following information is not intended to constitute (nor does it constitute) legal, compliance…, , 1. Messaging Compliance Rules, As Sinch messaging services are available across multiple territories and jurisdictions, all Sinch customers must consider where: (i) they use the Sinch messaging services; and (ii) their use of the Sinch messaging services has an impact. For example, if the Sinch messaging services are used to send messages from an entity in the United Kingdom to end users in Germany, the jurisdictional impact…, , 2. Service Provider Rules, Many of our Service Providers impose their own specific requirements relating to the use of the messaging services by Sinch, its customers and any end users. These may include (but are not limited to) additional rules relating to the: type, content and permitted time of sending of messages; pre-registration of message originators; prohibition of certain types of message originators; pre-approval…
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