How iFood served up conversational AI to improve B2B communication with drivers, restaurants, and end-users
Overview
Challenge: High volume of support inquiries overwhelming agents
Solution: Chatbot to scale customer support and automate new restaurant onboarding
Results: Significant service delivery cost reduction and a massive boost to satisfaction scores
94%
of tickets automated
70%
reduction in delivery service costs
91%
satisfaction rate
iFood is one of the largest online food delivery platforms in South America. It connects customers with their favorite restaurants through its website and mobile app, making food delivery easy and enjoyable.
Founded in Brazil in 2011, iFood has grown to serve 15,000 restaurants and processes an incredible four million orders monthly. Holding an 80% market share for food delivery in Brazil, it’s safe to say iFood is the go-to platform for food delivery in LATAM!
Challenge: Scaling up customer service
iFood faced a significant challenge with driver customer service — they relied on a staffed support center to solve their problems when drivers were on the go. But this approach was time-consuming and almost impossible to scale, posing a risk to driver satisfaction and cost efficiency.
iFood needed to improve its entire delivery chain and focus on signing up more restaurants, registering new delivery staff, and boosting sales and customer service for the end user.
Solution: Bringing AI to the table
Enter Chatlayer and the magic of conversational AI. With the help of Sinch, iFood implemented a chatbot on popular messaging apps like WhatsApp and the website to ramp up customer support and automate crucial processes like onboarding new drivers or restaurants.
The iFood chatbot addressed customer challenges and streamlined the onboarding process for new restaurants and delivery staff. This move allowed iFood to provide faster gift card conversions and measure NPS scores through end-customer, restaurant, and employee surveys.
With the chatbot in place, iFood is now enjoying fully automated customer support services, making it more efficient and effective for everyone involved.
Results: Reducing costs at scale
iFood took a big step forward thanks to Sinch’s Conversational AI solution — the results speak for themselves! The AI solution handles and automates 45% of incoming inquiries, resulting in a 70% reduction in delivery costs. Plus, delivery staff onboarded by the chatbot gave iFood a whopping 91% satisfaction score.
