CX Education 20: Navigating digital evolution for a better CX with Michael Elschenbroich from stylink
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In the latest episode of CX Education, host Sunny Dhami sits down with Michael Elschenbroich, the CEO of stylink. Michael shares his intriguing journey, tracing his steps from the early days of founding a digital agency to steering the helm at stylink. His experiences in digital and social media marketing shine through as he reflects on his days as a WordPress blogger.
Michael shares stories about being one of the first Twitter users in Western Germany, highlighting his foresight in recognizing the potential of emerging platforms. His anecdotes provide a unique perspective on the evolution of the digital landscape over the years.
With invaluable insights for those keen on understanding the intricacies of the digital world, Michael's story serves as an inspiration, highlighting the importance of adaptability and vision in the ever-changing world of digital marketing.
Host
Sunny Dhami
Guest speaker
Michael Elschenbroich
Key insights
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stylink's rapid growth during the pandemic
Michael highlights stylink’s transformative journey - growing from a small team of five to over 80 members in just a few years. As a result of the pandemic and e-commerce, stylink expanded its reach from Germany to 11 other countries, including more in Europe, as well as the US, and Australia. The pandemic, while globally challenging, proved to be a game-changer for stylink’s expansion.
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Building relationships with affiliate partners
Michael emphasizes the importance of building strong relationships with affiliate partners. Instead of individually reaching out to brands, stylink leverages big affiliate networks like Rakuten, CJ, and Impact. This approach simplifies the process and ensures they deliver performance (i.e. traffic), to their partners.
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Putting human connections first
stylink places massive importance on the human touch when working with influencers. Michael points out that influencers are happy to talk about their lives, which makes it easier to understand them, meet their needs, and ensure they feel valued. The goal is to provide a seamless and personalized experience, emphasizing real human interactions over automated bots.
Episode highlights
CX Education
