CX Education 19: Enhancing customer experience through SMS payments with Craig Temkin, Solutions by Text
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In this episode of CX Education, we welcome Craig Temkin, the director of Vendor Operations and Solution Consultants at Solutions by Text. Craig shares his journey from the messaging industry to the fintech space and how he's merging these two passions at Solutions by Text. He discusses the importance of creating a seamless, friction free payment experience for consumers and how text messaging can play a pivotal role.
Craig also shares his take on the industry's future, highlighting the potential of personalized, conversational messaging channels. He emphasizes the importance of security in the payment process, detailing how Solutions by Text leads with security and compliance, offering end-to-end encryption.
Craig also talks about the evolution of messaging from one-way bulk messaging to one-on-one direct chats. He underscores the value of these direct, compliant conversations in enhancing customer experience and building customer loyalty.
Guest speaker
Craig Temkin
Host
Sunny Dhami
Key insights
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The importance of user experience in payments
Craig emphasizes the significance of user experience in the payment process. He believes that a seamless, frictionless payment experience is crucial for customer retention. In a world where competition is king, businesses get one shot at impressing the consumer. If the user experience is poor, customers are likely to move on. Craig argues that the most important metric for him is user adoption and return transactions.
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The future of messaging and payments
Craig discusses the future of the industry, highlighting the potential of personalized, conversational messaging channels. He sees the convergence of payments and messaging as a growth opportunity rather than a hindrance. The next phase, according to Craig, is integrating other services into these channels.
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Security is paramount
Craig underscores the importance of security in the payment process. He believes that security is paramount to the user experience and that validating senders in messaging is mission-critical to add another layer of security and trust for the consumer.
Episode highlights
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