- Transforming the traditional eyewear market to a truly new digital interactive channel, providing a new user experience for the Visilab customers.
- RCS Business Messaging made possible from ecosystem partners Swisscom, Ericsson, WIT Software, myElefant and Sinch.
Ericsson, Sinch and WIT Software today announce a new initiative to bring RCS Business Messaging to a new level on the Swisscom network. Boosting consumer experience through a truly interactive mobile experience enables proactive consumer brands to open up a new sales and customer care channel. The eyewear brand, Visilab, is exploring the advantages of this conversational medium using the customer engagement expertise from myElefant.
The eyewear market is a tightly coupled services and fashion market, and when buying fashion, the ability to personalize and share content is critical. Visilab investigates how retailers can let consumers sample eyewear, wherever they are, and share videos to friends showing how they look.
By engaging and building a relationship with a customer directly, Visilab could create a new way of marketing. This coupled with encouraging the exchange of product experiences via RCS is a powerful way of building a community around a brand.
“We already invested a lot in digital transformation with very good results and are now exploring new ways to create new digital experiences for our consumers, increasing their satisfaction with our products. Today we outline to the market where we are going” says Daniel Mori, President at Visilab
This rich business messaging ecosystem on the Swisscom network is made possible through integrated solutions using Ericsson’s IP multimedia system (IMS), RCS platform from WIT Software, Sinch’s Communications Platform as a Service (CPaaS) and myElefant’s customer’s engagement platform.
“The combination of RCS business messaging and myElefant’s customer engagement platform is really powerful as a marketing tool, especially in terms of gaining traction and helping brands grow and strengthen the relationship with their clients.” says Jérémie Laboulbene, Marketing Director at myElefant and Anders Olin, President of Sinch Enterprise division
There is no need for Visilab’s customers to download a specific App. The digital Visilab customer experience is available in the RCS message inbox on iPhone and Android devices.
“This shows how the digitalization will create new business opportunities for our solutions and we and our ecosystem partners are excited to be the engine of that transformation” says Monica Zethzon, Head of Service Area Communication Services at Ericsson.
“We are thrilled to be working on this project. Visilab is a visionary company that understands the power of addressing customers in the messaging inbox using emerging technologies.” says Luis Silva, CEO of WIT Software
“RCS eliminates many obstacles in designing meaningful customers experiences. Together with Visilab and our partners, we are showing the opportunities of RCS for businesses to address their customers in an ever more personal and emotional way,” says Adrian Bolliger Executive Vice President Head of Mobile Business Solution at Swisscom.