Mobile operators are central to unlocking the revenue potential of A2P SMS messaging, but the issue of revenue leakage from use of grey routes still blights much of the industry. There are two main reasons. Gavin Patterson, Chief Data Analyst at Mobilesquared explains. Firstly, SMS that is delivered over grey routes exploit loopholes in the GSM mobile framework so that termination charges for SMS…, Lost Revenues, Nevertheless, this still means that a lot of un-monetized grey route traffic is getting through and, in the short term, grey route traffic is clearly having a negative impact on potential A2P SMS revenues. We estimate that if all grey route messages were to be instantaneously converted into white route traffic starting in 2017 this would potentially generate extra cumulative global A2P SMS…, Preventing Fraud, Growing Trust, Although the focus on revenue leakage is obviously central to mobile operators, fraud prevention and the tacit trust this builds in the network is of equal, if not greater, importance. As an increasing number of mobile operator networks become locked down, and the number of grey routes is reduced, so companies looking to exploit commercial loopholes will continue to probe networks with a view to…
Type: Blog Article
Signalling security vulnerabilities in SS7 and Diameter networks have been well documented, and most operators have already taken some form of action to protect their networks and subscribers. However, these measures vary greatly in method and efficiency, and while more and more operators are monitoring their networks, reports of attacks are on the rise. The truth is that the majority of…, 1. Cover the basics – be compliant with GSMA guidelines, The GSMA has published a set of guidelines for addressing SS7 and Diameter security, including recommendations on firewalls (GSMA FS.11 and GSMA FS:19). The guidelines are the result of a joint effort between leading security experts from mobile operators and telecom security vendors in the GSMA Fraud and Security Group (FASG). Together they represent the primary reference point for signalling…, 2. Protect yourself from new threats, While a signalling firewall solution that complies with the GSMA recommendations is definitely recommended, adherence to the guidelines unfortunately does not guarantee comprehensive protection. In addition to the signalling attacks that the GSMA guidelines primarily addresses, malformed packet attacks are a new and growing class of attack which have been demonstrated to cause high impact…, 3. Maximize the impact of your investment, The right security measures in your network will protect you against disaster scenarios and safeguard your revenue streams. Nevertheless, investments in security infrastructure does not always have a direct and obvious impact on the bottom line. Competing resources mean that operators need to ensure that their investments make the greatest impact possible. When quantifying risk according to real…, 4. Ensure you are getting a telco grade product, Reliability is one of the most important aspects of any telco network, thus it stands to reason that the reliability of the security solution must also be telco grade. The five nines indicator can be considered a standard in the telecom industry and should be expected of any signalling firewall security solution. In addition, high availability and redundancy where vendor hardware is always backed…, 5. Go with an endorsed industry leader, Although a majority of operators have yet to deploy a full signalling firewall solution, there are some that have. The collective knowledge of these operators is an invaluable gauge for assessing the options on the market. The Roaming Consulting Company (ROCCO) has published an independent report in which they have compiled feedback from fifty-seven Mobile Network Operators on twenty-two…, 6. Pick a partner that is one step ahead of the game, As the security community identifies new threats and builds more advanced tools to protect against them, malicious players continue to find new ways of penetrating these defenses. This cycle requires security vendors to not only provide updates to their security solution, but to also do that at the earliest possible stage to limit possible threats. In order to offer a top-of-the-line product that…, 7. Think green, In a world where the environmental impact of business has become increasingly important to both businesses themselves and to the customers that they serve, operators also need to consider the environmental credentials of the vendors that they work with. In the telecom industry, individual instances of power-hungry network infrastructure have become the proverbial elephants in the room, but…
Type: Blog Article
Globally, more than 23 billion SMS messages are sent every day – millions of people communicating with each other and with businesses. That’s hardly surprising since SMS is the most trusted of all messaging channels, and the most ubiquitous – every handset on every network has it baked in as a standard feature. Have we reached peak SMS? Smartphones and new platforms like OTT chat apps are…
Type: Blog Article
Companies have long since realized how enterprise messaging is an essential part of any solid communication strategy. High volume SMS sent to customers or employees, application to person (A2P) easily trumps any other channel for open rate and response. Historically marketers had a few communication channels at their disposal, typically SMS and email. The communication process on offer was,…
Type: Blog Article
OTT (over-the-top) applications are now the primary channels for P2P (person-to-person) communication, while SMS continues to be the mainstay of application to person (A2P) enterprise messaging which is effective because it is ubiquitous, secure and the most trusted format by consumers. Enterprises will send 2.8 trillion A2P SMS messages by 2022 with revenue of $26.6 billion. At the same time,…, Operators now need to invest, Getting RCS to market has been a slow process. To date, the GSMA lists 75 mobile operators worldwide (including KDDI , NTT Docomo , KT , SK Telecom and Globe Telecom in the APAC region) that have adopted its Messaging-as-a-Platform (MaaP) and Universal Profile specifications within their networks, so that RCS is enabled. But there is still some way to go as many mobile operators have…
Type: Blog Article
We supported a Future of Mobile Summit at MWC19, a panel session hosted by Nick Lane from Mobilesquared, which featured none other than our very own Chief Evangelist Robert Gerstmann. Robert was in great company, with the likes of spokespeople from Google, mySalesforce, RealNetworks and Vodafone. The reason for the panel session? To dive into what messaging looks like now, and what it might look…, What’s the state of the enterprise messaging market?, There’s lots of market predictions flying around at the moment, particularly when it comes to RCS and how it’s set to impact the enterprise messaging space. With estimations that a full RCS roll out could generate $41 billion, it’s no wonder everyone wants a piece of the pie!, Is the future of enterprise messaging omnichannel?, In short the panel agreed that yes, it is. Ultimately it’s up to consumers to decide which channels they want to communicate on – everyone will have their own preference, so it’s important to be active across all channels to stay relevant. Robert commented “Consumers are shaping the future direction (of the market). Brands need to delight consumers, and MNOs and service providers like Sinch have…, Is RCS the future of enterprise messaging?, Vodafone Global Head of Smart Communications, Oscar Gallego strongly believes that this is the case for 3 specific reasons: reach, trust and the ecosystem. Robert agreed, urging MNOs to get a move on with the roll out, stating that “Sinch’s customers are already asking where they can get messages out today.”, What role will AI play in the future of messaging?, General consensus was “that artificial intelligence is central to the evolution of the channel”, with Eugene Oksman, Vice President & GM Messaging at mySalesForce making the bold statement “brands that don’t invest in AI will be replaced by start-ups that do.” If you’d like to check out the full video of the panel session, you can find it on the MEF site here .
Type: Blog Article
The new identity integrates all the products and services that were previously marketed under the CLX, Symsoft, Sinch, and Vehicle brands within a single new offering, designed to redefine how enterprises engage and interact with their customers. That’s important because today’s consumers want to talk to brands and businesses in the same way that they talk to their friends and family members. It…
Type: Blog Article
Telemedia had a chat with our very own Robert Gerstmann, to get some valuable insight on RCS - who are the early adopters, what industries are they working in, and what do they stand to gain from RCS. All is revealed in this short video, filmed on the Sinch stand at Mobile World Congress 2019 in Barcelona. Robert also gets his crystal ball out and looks into the future, discussing which countries…
Type: Blog Article
Our VP Operator Relations, Pedro Carmo e Silva took some time out at the recent GSMA WAS#9 event to talk operator messaging trends with The Fast Mode. Take a look at the video for insight on how the operator messaging market is set to grow in the coming years, what challenges operators are up against, and how they’re tackling them.
Type: Blog Article
You may have seen a lot of information circulating in the US about 10-Digit Long Codes over the last few months. Long Numbers have been around for a long time and are nothing new in the messaging industry, so why are they being talked about so much now? 10DLC is the acronym assigned to the carrier sanctioned long code traffic. First, 10DLCs are set to become more important in the US market than…
Type: Blog Article
