Catch the latest on loyalty and relevance from Matt Ramerman, president of Sinch Engage, on his recent interview with MarTech Series: For retail marketers, the loyalty program is a straightforward exchange: for some sort of perk from the retailer (discounts, points toward a purchase, etc.), the customer will offer up access to personal data valuable to marketers. It’s a tactic that has been a…
Type: Blog Article
We're moving into the age of relevance. Find out what Matt Ramerman, President of Sinch Engage, had to say on how the era of loyalty marketing is coming to a close in this article originally featured on Target Marketing., According to a recent Harvard Business Review article , the loyalty era of marketing is over. The opinion piece, penned by three senior Accenture executives, explores marketing as sequential trends that supersede each other. The authors believe we are now moving into a new era of relevance. Briefly, each era is characterized as follows: Mass Market (60s/70s) The era of mass production, scale,…
Type: Blog Article
Personalization is bringing a new level of relevancy to enterprise communication, offering the opportunity to engage with customers individually. Beyond loyalty marketing campaigns that simply address customers by their first name, this means looking at customer journeys end-to-end and identifying multiple moments to offer the best possible, tailor-made, customer experience. Take a look at our…
Type: Blog Article
If you work for an eCommerce, on-demand, subscription, financial or travel brand, chances are your organization has been aggressively investing in personalization and real-time communications technologies. If not, you'd better get started because your competition is already stealing your customers. We are all used to emails filling up our inboxes every day (and boy do we love spending time…
Type: Blog Article
“Simjacker” has recently been grabbing many telecom and security related headlines, and for good reason. When Adaptive Mobile Security announced last week that they’d uncovered a SIM based attack, which they named Simjacker , it highlighted a type of vulnerability that’s been a growing threat to telecom network security for some time. Although the name Simjacker is new, and when mentioned…, How to protect your network against Simjacker (and other threats), The good news is that there are solutions available to protect your network against Simjacker and other next generation threats. A Signaling Firewall complemented by an SMS Firewall with a deep filtering capability is still the best form of defense against attacks on your network and your subscribers. Read our Signaling Threats: SS7 and Beyond whitepaper to learn more about the risks that exist…
Type: Blog Article
The most successful enterprises are defined by their ability to communicate. Today that means meeting consumers where they hangout - online, on multiple platforms. Businesses routinely push out sales and marketing messages via SMS messaging , email and social media for example. They’re also increasingly embracing new richer channels like OTT chat apps and RCS . But consumers no longer respond to…, Discover → Compare → Consider → Commit → Retain, When scrutinizing this journey as a customer experience, there are many relevant touch-points between these stages where the skilful use of messaging could boost engagement and satisfaction. It’s also essential to look at where friction occurs in the journey. At what stage do you lose customers? At the cart? At the moment of contract renewal? During the on-boarding process? Where, when and why do…
Type: Blog Article
Sinch is very pleased to announce that we have acquired myElefant, a cloud-based software platform that uses rich, interactive messaging to deliver awesome customer experiences. The purchase extends Sinch’s comprehensive set of CPaaS products and services, which includes SMS , RCS, WhatsApp Business API , personalized video, voice and an award-winning tier-one mobile operator network. myElefant’s…
Type: Blog Article
Hot on the heels of the acquisition of cloud-based SaaS platform, myElefant, Sinch is very pleased to announce that we have acquired Brazil’s third-largest SMS connectivity provider, TWW . Brazil is an incredible place. It’s the largest country in Latin America by population, GDP, and size. It’s also home to the Carnival, Caipirinhas and the most successful national team in world football history…
Type: Blog Article
10-Digit Long Codes will vastly impact the A2P market in the year 2020 This was just one takeaway from Sinch’s most recent webinar: 10DLCs: What You Need to Know . Our discussion focused on the evolving landscape in which brands are communicating with their customers in the A2P SMS channel today, and how the policy changes outlined in 2019 will impact future campaigns for both enterprises and end…
Type: Blog Article
In a landscape that has brands worldwide revising their advertising and marketing budgets annually, it stands to reason that the "how much" has become less relevant than the strategic direction for the hard-won budget. According to Mary Meeker’s 2019 Internet Trends Report, digital ad spend is up 22% . While it’s not shocking that we spend far more hours looking at our devices than any other ad…
Type: Blog Article
