You might have seen our latest white paper on The Future of Video Calling for Enterprises? It’s packed full of the primary research we commissioned into the Video Calling market. If you’ve not yet had the chance to sit down and read the whole thing, here’s a quick run-down on some of the key messages from the paper to whet your appetite:
23.60% of enterprises surveyed are already using Video Calling to communicate with their customer base, suggesting that Video Calling is becoming more widely accepted by enterprises as a viable method of communication.
Only 31.22% of respondents from SMEs stated that they would consider introducing Video Calling as a means for customers to get in touch. As customer expectations shift, this mindset will need to change, or SMEs risk losing customers.
49.36% of 18-34 year old’s are currently using Video Calling once a week or more often, compared with only 31.01% of 35-54 year old’s. Millennials are using this kind of technology in their everyday lives and perceive it as the ‘norm’ for communicating with businesses, especially when it comes to banking.
The USA has always led the way with customer service expectations so it’s no surprise to find that extending out to Video Calling. 57.60% of North American enterprises surveyed are already using Video Calling for customer service (either B2B or B2C), with France coming in a close second at 49.20%.
83.44% of enterprises have integrated, or would consider integrating Video Calling into their apps, and 41.90% of enterprises see easy app integration as one of the key benefits of Video Calling.
75.78% of consumers surveyed were unable to name a brand that offers Video Calling – the market is there for the taking, the opportunity for Video Calling to become a mainstream means of communication is big!
If you’re ready to dive in and download the whole paper and get all the details from our primary research, check it out here.
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You might have seen our latest white paper on The Future of Video Calling for Enterprises? It’s packed full of the primary research we commissioned into the Video Calling market. If you’ve not yet had the chance to sit down… read more
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