RCS Business Messaging - Bringing SMS Marketing to Life

Win the most prized real estate on the handset: customer attention

Engage effortlessly

Verified, branded conversations build trust. Get ready to enjoy response rates you never thought possible!

Delight with rich media

Get expressive! Use pictures, audio, video, and action buttons to create an unmatched customer experience.

Act like an app

Send engaging, interactive messages straight to your customers’ SMS inbox – no downloads required.

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The impact on this marketing campaign was outstanding - we will definitely be using RCS in the future to enrich other campaigns.

Etienne Barennes

Customer and Loyalty Project Manager, Cdiscount

Cdiscount’s story

Sinch helped us construct a relatable scenario where we could realistically integrate images and video into our messaging program, with full design support along the way.

Christelle Boudet Zanon

Director of Marketing and Corporate Relations

Macif's story

We rely on Sinch and Adobe Campaign for proactive communications to make sure customers recognize that Nissan is looking after them. Instead of being reactive, we can be much more proactive based on what we know about our customers’ needs.

Claire Laurent

Senior Account Director at Publicis, Nissan’s marketing partner

Features you and your customers will love

Dynamic content

Take the guesswork out of engagement! Give customers suggested replies and CTAs via response buttons that’ll make their lives, and yours, so much easier.

Registered senders only

Only verified companies can use business RCS messaging, which means trust is built in from the get-go. And that makes it even easier to start a conversation.

Real-time feedback

Get closer to your customers and learn more about their behavior with real-time delivery, read receipts, and activity notifications.

Web/SMS fallback

Worried that some phones or networks might not support RCS? No problem! We'll turn your message into a web experience that can be sent via SMS to make sure it still gets delivered.

Personalized user experience

Store customer chat history and analytics with our omnichannel Conversation API to automate personalized, relevant replies.

Engaging alerts

Exciting carousels with images and programmable responses bring abandoned cart reminders to life and makes your promotional activities rise above the noise.

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Frequently asked questions

What is rich communication services (RCS) messaging, and how does it work?

RCS messaging is a protocol that can send messages to mobile phones, like SMS and MMS. But it’s so much more than that – think of it as SMS or MMS 2.0.

The RCS experience is similar to messaging apps like WhatsApp or Instagram; you can send images, videos, buttons, carousels, and more. But the best part is that there’s no third-party messaging app needed. RCS messages go directly to a phone’s native inbox, just like SMS and MMS do.
RCS vs. SMS – which is better?

It depends on what you’re trying to do! RCS is designed to work like any other messaging app, so it’s better suited to long conversations. Also, because it supports rich media, it’s fantastic for marketing communications.

SMS, on the other hand, is excellent for notifications and critical updates - fraud alerts from a bank, verification passcodes, delivery updates, etc. SMS can be conversational too, so if you want customers to reply to a notification, that’s possible!

Businesses often combine RCS and SMS to cover all use cases. Some even use SMS as a backup if RCS isn’t supported by a handset.
Where is RCS supported?

RCS is a collaboration between Google and mobile operators around the world. Support for RCS is growing all the time. For more information, contact one of our experts.

Talk to an expert
What devices support RCS?

RCS is only supported on Android phones today. The most common message inbox to use is the default Google Messages app. Check if your phone supports RCS by opening the Google Messages app and selecting the menu in the top right. Choose settings and then chat features.

RCS requires users to opt in. In newer phones, this is usually done while setting up the phone.
What media types does RCS support?

RCS protocol enables real-time message receipts, high-res images, video and audio. In addition, reply chips and carousels allow for simple browsing or scheduling.