Static SMS messages are great. It’s where we started out, so we’ll never ‘dis’ them, but let’s be honest, things have to evolve. The age of personalized messages is now upon us & we are revelling in it – higher engagement for all. What’s not to love?
Your customer has a name, so why not use it? Personalizing SMS can give you the edge over the competition, it can be a foot in the door, the upper hand that you need to stand out from the crowd & get that call back.
Impersonal mission critical SMS is a bad idea – it looks like spam & gets deleted fast. What can get you on the safe list? Personalization of course!
One size does not fit all, that’s a fact. People like things tailored to meet their own needs. That goes for SMS too. Unique & individualized offers is what it’s all about.
If you want to improve engagement, improve your communications. Simple. Switch it up with dynamic coupons to control offer distribution and track redemption.