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RCS MaaP

The new wholesale revenue opportunity for Operators

RCS MaaP is the entity of the RCS as a Service
offering that truly brings the revenue opportunity
to life. Operators oversee all the aspects of how
brands & chatbots elevate their engagement
with customers using a richer conversational
communication channel.

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  • A stronger engagement

    RCS MaaP introduces a true two-way communication channel between brands and their customers. It is optimized not only to enrich engagement but also to allow for the introduction of chatbots as a complementary way for your customers to communicate with your business.

  • The trusted inbox

    Unlike OTT apps provided through various app stores, RCS is natively offered by the Operator through the trusted inbox.

  • Full control

    The Operator is at the center of the opportunity and in full control. Through a comprehensive solution consisting of billing, analytics and reporting capabilities, the Operator can ensure a superior quality of service.

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The Essentials

 

Billing for all business messaging

The Sinch RCS MaaP comes with a billing engine for all your business messaging needs including RCS, SMS, MMS.

 

Flexible integration

Our platform is built for easy integration into operator network systems. Its flexibility ensures that we can adapt to the specific setup that you have.

 

SMS and MMS support

The Sinch MaaP has full fall back support for SMS and MMS so that all messages are delivered even if the subscriber does not have an RCS enabled device.

 

GSMA universal profile 2.2 support

Our platform is fully compliant with the GSMAs latest guidelines for RCS.

 

Charging flexibility

Commercial use cases for RCS are still being tweaked and it remains to be seen which scenarios require which type of charging. Our flexible charging capabilities allow you to charge based on transactions and sessions giving you and your customers a chance to differentiate from the competition.

 

Chat bot lifecycle management

Why let anyone else have their say? RCS MaaP allows the Operator to control and manage all aspects of chat bot registration and activity.

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Want to find out more? Our team of experts are on hand to answer your questions. Complete the form below and we’ll be in touch soon.

Get More

SMS Messaging Use SMS to send personal messages to customers around the world - right when they need them.
MMS Messaging A picture paints more than a thousand words. Add audio and video and you get the full potential of MMS, a message that people simply can’t resist.
Personalized Content The only mobile messaging platform that delivers truly personalized 1-to-1 content through video, rich media and text to each and every individual customer.
SMSC SMS will continue to be a primary revenue generating service for years to come. Our SMSC helps you reliably provide that service.
A2P Monetization Get your fair share of the growing enterprise messaging market.
RCS Application Server Connect your subscribers to the RCS ecosystem.

Deeper Insights

Check out our latest guides, reports and ebooks for a new take on creating engaging communications.

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What it takes to launch a successful RCS Business Messaging service

Sinch’s Robert Gerstmann, alongside AT&T’s Neil McGrath, talk over key considerations when launching an RCS Business Messaging service and how major US operators are working to make it a success.
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