The new wholesale revenue opportunity for Operators
RCS MaaP is the entity of the RCS as a Service
offering that truly brings the revenue opportunity
to life. Operators oversee all the aspects of how
brands & chatbots elevate their engagement
with customers using a richer conversational
A stronger engagement
RCS MaaP introduces a true two-way communication channel between brands and their customers. It is optimized not only to enrich engagement but also to allow for the introduction of chatbots as a complementary way for your customers to communicate with your business.
The trusted inbox
Unlike OTT apps provided through various app stores, RCS is natively offered by the Operator through the trusted inbox.
The Operator is at the center of the opportunity and in full control. Through a comprehensive solution consisting of billing, analytics and reporting capabilities, the Operator can ensure a superior quality of service.
Billing for all business messaging
The Sinch RCS MaaP comes with a billing engine for all your business messaging needs including RCS, SMS, MMS.
Our platform is built for easy integration into operator network systems. Its flexibility ensures that we can adapt to the specific setup that you have.
SMS and MMS support
The Sinch MaaP has full fall back support for SMS and MMS so that all messages are delivered even if the subscriber does not have an RCS enabled device.
GSMA universal profile 2.2 support
Our platform is fully compliant with the GSMAs latest guidelines for RCS.
Commercial use cases for RCS are still being tweaked and it remains to be seen which scenarios require which type of charging. Our flexible charging capabilities allow you to charge based on transactions and sessions giving you and your customers a chance to differentiate from the competition.
Chat bot lifecycle management
Why let anyone else have their say? RCS MaaP allows the Operator to control and manage all aspects of chat bot registration and activity.