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Build stronger customer relationships through conversations
Expand your marketing reach
Attract customers on the apps they love and watch your conversions grow.
Reduce the barriers to purchase
Be available for queries and provide relevant info to prospects wherever they are on their journey.
Upgrade your customer service
Remove long phone waiting times and let customers message you when and where it suits them.
One API, millions of possibilities for valuable customer conversations
Get 100% reach
With the biggest channel lineup, you can ensure you’ll reach your customers around the world.
No matter what tools you’re using, Conversation API will integrate, automate, and scale like a dream.
Keep it simple
Focus on the message, not the how. Let Conversation API do the hard work optimizing your messages for individual channels.
Flexibility built in
Now there’s no heavy lifting when adding a new channel, just switch it on and off as you go!
One API to connect them all!
Why choose Sinch for conversational messaging
Use our Smart Conversations feature to better understand what your customers are sending. Understand how they feel, read text from attached images, and much more so you can send personalized, helpful replies.
With unified contact profiles, individual channel priorities, and conversation history across multiple channels, you can enhance customer experience by making it personal.
With a single API you can quickly integrate with any service or platform and add new channels to accommodate new business needs or market changes without starting again.
With the widest channel offering on the market, you can reach any customer, anywhere, with Sinch. If a channel is down? Use automatic fallbacks to send the same content over a different channel.
Frequently asked questions
What is conversational messaging?
Customer engagement is evolving! Instead of one-way blasts to customers, communications are becoming conversational. Why? Because that’s what customers crave - 89% say they want two-way conversations over messaging channels.
Today’s tech-savvy customers want to ask questions right in the messaging stream on their preferred channel, and they want quick answers. This shift toward a more personal approach to communication is known as conversational messaging, or conversational customer engagement.
What is Conversation API?
There are many messaging channels to choose from, and people use different ones based on age, location, and what’s most popular at any given time. It’s tricky to keep up.
Reaching customers across multiple channels can be a real challenge for businesses. Managing all those integrations and maintenance takes a lot of time. Then just when you think you’re on top of it, everything changes.
That’s why Sinch came up with Conversation API. Conversation API lets you use all those messaging channels with just one integration. And it has additional features to simplify the management of multiple messaging channels. Not only that, but because all traffic is routed through the same API, you get an overview of customer conversations across all channels, even if they switch channels mid-conversation!
How can I test and get started with Conversation API?
Check out this article on Sinch Community that gives you a quick overview and short video tutorial on how you can test and get started using Conversation API from the Sinch Dashboard.
Do you have a demo of Conversation API?
Yes, we do! You can interact and experience Conversation API on your own mobile device, by accessing our demo on the Sinch Customer Dashboard.
Note that you will need to sign in or create an account before you can access the demo.
What is Smart Conversations in Conversation API?
Smart Conversations is a collection of add-on features for Conversation API that passes received messages to the Sinch Machine Learning (ML) API engine. Depending on the features enabled, the ML engine will collect and analyze the message and, based on the type of message received, Smart Conversations can send “intelligent” automated responses.
The Sinch Smart Conversations functionality allows you to add artificially intelligent analyses to your Conversation API apps. Configure your webhooks to gain important insight into your conversations.
What's the difference between Sinch Smart Conversations and Chatlayer?
If you're a business wanting an intelligent chatbot solution, then Chatlayer is the answer for you!
If you're building your own solution or have a chatbot product already and want to add AI features and omnichannel capabilities, then Smart Conversations through Conversation API is the building block component you're looking for. Smart Conversations is derived from the same best-in-class AI/ML components that power Chatlayer.
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