Since our launch in May, more than 1000 developers have joined the Sinch platform to add calling and messaging to their apps and continuously come up with new ideas on where and how voice calling can be added to iOS and Android applications.
In-app calling initially offers developers a simple way to increase user engagement and make it possible to place calls from within the app – as opposed to being redirected to the native calling app and being diverted from the app flow.
While this is a great feature in itself, the possibilities go far beyond this initial use case when you are given tools to fully integrate it in your solutions. This week we are releasing our support for REST APIs, allowing app developers to go one step further in the integration between their apps and the Sinch SDKs, including the ability to send metadata when calls are placed.
Now, the word metadata may not sound so exciting but it really opens up for new use cases and more intelligent integration. Support for metadata is being added in services across many industries such as Spotify for music and Box for online storage and we’re really excited to bring this now to calling and messaging.
More contextual data – better workflows
Being able to enrich a call with metadata information means that as a developer you can pass contextual information to different systems and improve the different user workflows in real time.
For instance, when adding calling functionality to a eCommerce application (a user calling a support agent or a seller before proceeding to a purchase for example), you can easily provide the receiver with all the necessary information about the caller (what items they are looking at, their customer details, etc) so that the conversation between the customer and the agent will be more efficient and satisfactory.
At the same time, the ability to capture contextual information when calls are placed can enrich backend and business intelligence systems. Using the Sinch backend APIs, the information can be consolidated in any third party systems in real time with a simple REST integration.
These examples are really just the tip of the iceberg when thinking about the different possibilities deriving from this new feature and we are already looking forward to seeing how partners will be leveraging it to make their applications smoother and smarter for their users.
– How can you imagine leveraging contextual information to enrich the end user experience?
– Do you use metadata in your business intelligence tools? What are the most interesting aspects of it?
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