Today’s growing mobile market has resulted in the need for increased protection of user information. Spammers, fraudulent accounts, and hackers are on the rise, which has placed number verification at the top of many business’ priority lists. A secure user base is an obvious benefit to businesses everywhere; however, there are other added benefits to knowing the phone numbers associated with your users. As our behavior increasingly revolves around mobile, from browsing to apps to voice to SMS, there is one unifier across all of our mobile communication – our phone number.
For many people, holding onto their phone number is of utmost importance, but that wasn’t always easy. In an effort to lock people into longer term plans, carriers wouldn’t let people take their phone numbers with them, making it harder to switch. Today, however, we have Wireless Local Number Portability (LNP). FCC regulations require that all wireless carriers must allow LNP, making it easy for users to keep their phone number even if they are switching carriers.
As numbers are increasingly portable, people are sticking with their phone numbers. Why go through the hassle of informing all of your contacts and essentially starting over with a new phone number if you don’t have to? As businesses increasingly rely on phone numbers for verification, they receive the added benefit of reliable, long-term contact information for their customers.
Mobile increasingly dominates the digital world, and as businesses continue to build customer databases around user phone numbers, they have access to what is arguable the most valuable means of communication. According to Pew Research Center, nearly 2/3 of Americans own a smartphone and text messaging is the most widely used smartphone feature. That data coupled with Kleiner Perkins Caufield and Byers findings that the average smartphone user checks their phone nearly 150 times per day means an unparalleled opportunity for businesses to reach users in the right place at the right time.
We Are Social’s Digital, Social and Mobile in 2015 report indicates that of the 7.210 Billion people in the world, 3.649B are mobile users compared to 1.685B with active social accounts.
As mobile phone verification increases as a method in 2FA so too does the value of the phone number as reliable contact information for users everywhere.
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