If you want to get your users excited and engaged with your app, you need a killer user onboarding strategy.
Not just the typical “we need access to this, this and this” but also something that says, “this app is above the rest”.
At Sinch, we get to test all of the new social apps that come along and some have some amazing, first time onboarding experiences for iPhone that just wow the user from the start. Here are some of our favorites.
Hyperlapse is one of my favorite onboarding experiences ever. When you first load the app, you are presented with a video and background music. But, the magic happens when you swipe left and right, as each screen adds something to the music. The first slide is just a bass guitar, the next adds drums and so on. I think I spent 10 minutes just flicking between screens.
After that, the app is easy to use and very simple (there is one button to press).
Skype Qik has a very well designed onboarding experience, with beautiful graphics and great animations. Their SMS signup process was a bit slow for me but the initial experience was great.
After its controversial start in the app store, Facebook Messenger has been downloaded by some 200 million monthly users and become on of the top social messaging apps in a very short space of time.
Their onboarding experience is very simple and easy to follow. It’s good for the user (simple) and for developers (getting access to contacts).
Getting users to understand the system you use and how your app actually works can be difficult for app developers, but Clear have a easy to follow tutorial for their to do list concept with quick tutorial that engages the user.
Mailbox is another app powered by a concept, which requires the users to learn or engage with the app to make the most of it. This app uses motivation and gives feedback like “great job” when a use starts to understand the concept and use the app.
Finally we have examples like Rust (a PC game rather than an app) who have no tutorial or guide to follow. This is an open world survival game and their concept is get users to learn for themselves as an integral part of the gameplay. Users start with a few resources and need to work together and learn how to play the game and advance. This is a bit unorthodox but a good way of building a community and encourages users to engage with your app.
There is a fantastic website called UX Archive which have recorded hundreds of onboarding experiences for very popular apps, with screenshots. Take a look at UX Archive.
Did we miss one? Let us know on Twitter if we missed a great user onboarding experience that you liked.
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