It might be a pretty bold prediction, given the fact that tech analysts have been proclaiming the year of Voice since 2009, when Skype was in full swing, but 2015 is set to be the year voice calling becomes mainstream.
Yet while Voice has been a cornerstone of trendy apps and popular software, there are a few events that have finally aligned in favor of Voice calling – events that weren’t even on the horizon a few years ago.
With that in mind, let’s take a look at just a few of the reasons why we think 2015 is going to be a massive year for Voice.
Voice calling makes it possible for your users to make voice calls directly in the app. This not only creates an enriched customer experience, but it can also skyrocket your engagement metrics through the roof.
By offering a voice calling feature in your app, you’re offering your customers a cutting-edge experience that they’re not going to get from your competitors’ apps.
If you’re thinking about making the move to Voice, do it fast. It’s an old business adage that if you’re not first to jump on the Next Big Thing, you’re just playing catch-up.
Let’s face it: It seems like every company has their own app fighting for space on Apple’s App Store and Google Play. There’s a good reason why so much emphasis has been placed on app development; they’re an excellent revenue source, they foster customer engagement, and it takes advantage of the fact that one in every five people in the world owns a smartphone.
So if you’re struggling to make your app stand out from the crowd, Voice is the one feature that’s going to shine the spotlight right on you.
This might seem like a contrary statement, especially when you see how many noses are buried in their smartphones while commuting, at the dinner table, and even at the movies (don’t be that guy).
But what you might not notice is that we’re using our smartphones to communicate more – it’s just the methods of communication have changed. Instead of making calls, we’re sending text messages, communicating on social platforms, and sending pictures to our family and friends.
We’re using our smartphones now more than ever to communicate with the world – and that means adding Voice calling to your site or app gives your customers that ability to continue communicating in new and exciting ways.
Let’s take a look at a few examples of how various industries can use Voice to take advantage of this:
Giving your users other means of facilitating communication can add up to big benefits for your company – and that’s why we’re so confident Voice calling will go mainstream in 2015.
If 2015 is the year of Voice, then it’s safe to say that 2014 was the year of the hacker. From the infamous release of Sony emails to unprecedented attacks on major online and offline powerhouses like Amazon and Target, more consumers than ever before are concerned about the safety of their personal information.
Voice calling can play a pivotal role in keeping a person’s information safe and sound. Instead of exposing your phone number to another person or company – and not knowing what they’re doing with that information – you can use Voice to make anonymous calls.
Voice can also keep people safe. With the growing popularity of mobile apps like Uber and Lyft, as well as dating services like OKCupid and Tinder, people are discovering that their phone numbers – and identities – are more vulnerable than ever. With the anonymous calling features afforded by Voice, users can arrange for taxi rides and even dates without having to expose their phone numbers.
Traditional corporate culture is slowly disappearing in the wake of start-up industries, which encourage relaxed office atmosphere, telecommuting, employee brainstorming, and even hackathons. Additionally, massive names like Google and Facebook have shown that investing in employees can lead to massive payoffs, like game-changing ideas and innovative new developments.
So where does Voice come into play? Simple: Companies can add Voice calling to their corporate app or social dashboard to allow employees to talk and brainstorm with one another over a data connection. No matter where your employees are – whether they’re on business travel or working from home – Voice calling can allow your employees to get in touch with one another quickly.
Voice is set to explode – and we think this is the year that it’s going to happen.
We’ve just laid out the biggest reasons why we think Voice is going to be mainstream in 2015 – do you agree with us? Do you think Voice is going to change the way we use apps – or do you think we’re like the tech analysts we mentioned at the beginning of this article?
Let us know what you think by leaving us your comments!
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