Our recent whitepaper on Video Calling – How Consumer Demand Is Shaping The Future Of Video Calling For Enterprises, highlighted industries that have embraced Video Calling and are already using it to reach out to consumers.
Banking in particular stood out in the research we undertook, with 87.81% of banks surveyed stating that they are already using Video Calling in some form (either B2B or B2C), and of the remainder 29.54% stating that they were either very likely, or somewhat likely to start using Video Calling in the next 24 months. The banks we spoke to thought that Video Calling would be most useful for Consultations & Meetings (62.33%), followed by Customer Service (53.74%), then Resolving Support Issues (51.25%).
Financial companies around the globe have introduced Video Calling as one of the ways that customers can get in touch. Brands like Barclays, Santander, Wells Fargo and Standard Chartered are enabling customers to perform a variety of transactions, have consultations, or get general support via Video Calling to improve the user experience – providing a highly personalized service in real-time, whilst ensuring that sensitive information remains secure.
Customers need banks to be accessible, and the communications they have with them need to be seamless. The demanding digital generation expects much more than ever before, and Video Calling has the potential to bring many benefits for both customers and businesses who choose to take this route:
Want to find out more about how Video Calling is shaping and changing banking and other industries, download our free whitepaper today or find out more about implementing our easy to use Video Calling API today [Link to Video product page on Sinch).
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