Growing an app can be daunting, but with some tools and integrations, things can be a lot easier. From getting relevant data to design and testing, we found 46 resources that will help all mobile developers.
It’s no secret that a data-driven app strategy is priceless, with statistics and trends an invaluable tool for both app developers and iOS product developers. But we know building a successful app is so much more, so we included testing, design, guides and a few magical tools to give any app the Midas touch.
|Statistics||Analytics||Testing Tools||A/B Testing||Prototyping & Design||Guides/Blogs|
A is for App Annie and we love using their market data for analysis and finding out more about other apps on all stores globally. App Annie has some of the best app data around, from app rankings and even their new feature, App Usage to track user engagement. Their basic data is free and gives great insight into an apps performance.
SimilarWeb helps you find information about your app, from its store ranking, traffic sources and search keywords used. Add competitors and compare your performance to tweak your app strategy. This tool also works for website analysis. Their data has some margin for error (just compare it’s data against your own records) but this is a fantastic competitor analysis tool.
AppFigures helps to visualize sales data, App Store reviews, hourly ranks and more. A rival to AppAnnie, AppFigures comes with a 14 day trial for all access plan but their basic starter plan is free. Another great tool to help research the app market and track competitors as well as your own app store metrics. Free for up to 5 apps.
Another great app store intelligence tool. Apptrace has free global and country filtered app store data, including sentiment analysis. Focused on developers; not sure how, but does have a full list of version numbers and releases.
Great stats for anything, allowing you to find specific data and facts from the growth of mobile companies to the number of apps in iOS or Google Play stores. Some reports are premium, but you can get some fantastic, reliable data and stats from some big names in research.
Great for general trends about your market and larger direction for your app. Track search trends and volume for search phrases across the world and even compare keywords against each other. Google Trends is a fantastic resource for you to tap into some of the data Google holds.
Comprehensive Google Play and Android app data. This is a great tool for Android developers and fans to find new apps and get the data and Android stats. Even includes data on which versions of the Android SDK users are running.
A quick, simple tool to check iOS stats across all countries, all rankings, all genres, in realtime.
Do it yourself – Read about how Colin Eberhardt over at Scott Logic took it in his own hands, accessing app metadata by exposing an API for searching the App Store and creating a statistical analysis. A bit more complicated but some teams such as Noah Kagan’s AppSumo team built their own A/B testing tool for the growth of their website.
An event-based analytics tool that provides details out of the box reports for small and medium data volumes. Helps record user interactions and engagements in your mobile and web applications. Developer focused and free to start, Mixpanel also have a partner feature, offering 200,000 extra data points for free.
Apart from being a great analytics tool, the team at Mixpanel also provide automated re-engagement through in app notifications to boost your marketing.
Flurry have tracked over 540,000 apps and is available for iOS, Android, Blackberry, Windows Phone, and mobile web. Yahoo’s version of Google Analytics and also free from initial launch to any scale. Flurry also has a focus on helping developer server more relevant ads in their apps via the Yahoo Display Network.
The king of analytics tools. Most of us have probably been exposed to Google Analytics for websites and their mobile analytics provide a great addition to the analysis of your digital ecosystem. If you have a presence that goes beyond an app, they offer an SDK to integrate tracking and analytics in your app.
Localytics is designed to be the go to tool for app marketers to understand their users and how they engage with their app. Using this data, marketers can then send personalised in app messages, understand how their app is being used and find where their users are dropping off or not engaging. A fantastic, all round app analytics tool for any app.
A great alternative to Mixpanel and Localytics, with a basic free plan that should be more than enough for small apps. Amplitude is used by some of the big names like Coursera and CrunchBase, using their tools such as retention charts. Amplitude even lets you connect with your own data warehouse for custom querys.
The perfect tools to find low hanging fruit to optimise. Apptimizer finds areas of your app that need improving and are weak to help you optimise your app for downloads. Currently only available for Android and the Google Play Store, you can search for any app and get a report to know which areas are prime for optimizing (great for competitor analysis).
Beta testing for your app by inviting users, with crash reports, logs and feedback. Free for up to 2 apps and 100 users.
Free product that provides crash reporting for apps. They also have an analytics tool to measure growth, engagement and retention for iOS and Android apps that have been deployed or are in beta.
Their recent 3rd party integrations with Slack and GitHub makes things easier as well. A popular paid alternative is Hockeyapp, available for all platforms.
Apple TestFlight is iOS standard for Apple developers looking to share and test their beta iOS apps.
Heap is a great tool for tracking user interactions on the fly without additional code for 5000 monthly visits. (Get up to 25,000 if you add their badge). Find out where users drop off in the funnel as well as understanding how they interact with your mobile and web applications. This a great tool that should be used by more developers.
We use Optimizely for A/B testing on our website and it is great for a mobile apps as well. Free for most apps and businesses and also has a enterprise plan. Easy to use with great tracking capabilities, Optimizely helps your app be data informed and make powerful A/B tests.
A free and open source mobile A/B testing tool, built for developers who want more control than the standard analytics package. You can segment users based on UDID and is still usable for users when they are offline. The offline feature is actually very important, since you want users to see updates even when they don’t have an internet connection.
Yes, Amazon has a free A/B testing tool that is essential and targeted to app makers. UI is sparse but functional and it available for iOS, Android, and Amazon apps.
A/B testing for landing pages and icons in iOS and Google Play stores. Simple design with the same A/B testing focus, this helps app developers ‘hack’ their app store landing page and optimise for downloads and incentivising users in the competitive app market.
Splitmetrics is another fantastic free A/B testing tool for an app page on the App Store. Part of the Mixpanel network, the tool would be able to help optimiziation of screenshots, icons and other data of any app page to increase of number of organic installs.
Sketch out your app wireframes with paper and pen, take pictures of them, and stitch them together to turn them into interactive prototypes. It’s really basic and you don’t have to be a designer to bust out some wireframes.
Marvel is another free app for prototyping with sketches, albeit with the benefit of using the cloud of DropBox. This means the app updates automatically completely every time you need to change a screen, without a need to “rebuild” the app. Sharing to various social networks is the icing on the cake.
Inspect, modify, debug code through the 2D & 3D display of the app. Make changes and see them instantly without recompiling the code.
Ionic is a tool for cross platform mobile development or hybrid apps, with its open source HTML5 mobile app framework that lets developers build native-feeling apps using web technologies, like HTML, CSS and AngularJS.
UXcam captures visual feedback and data about app users, such as face video, on-screen video, gesture inputs, and geo-location data. The app then conducts an analysis via a web app interface to test usability.
App Localization using multilingual support from machines that are finally polished by human editors. The idea of post-editing machine-translated texts apparently increases quality when compared to translating from scratch as well.
Trackable link shortening for apps on iOS via GitHub. Think bit.ly or goo.gl for apps.
Free app store SEO from rankings to keyword analytics to help improve search ranking in one app for individual mobile app stores. Helps with competitor analysis as well.
Easy app landing pages. If you’re live in the app store and don’t have a website for your mobile app, appto.us will create one for you. Search for your app name and a the app busts out a landing page for you. Can’t find an excuse to not have a landing page with this.
Create press pages for your app in less than an hour and focus on building your app.
With a focus on ideas and design, Luke Wroblewski delves deep into device strategy, interaction design, visual design and usability and zooms back out about the big picture. There is a treasure trove of well-organised content dating back to 2001! He also has some great presentations available for reference.
You probably need help with content within an app. Karen McGrane’s mobile content marketing site provides a list of her presentations, blogposts, podcasts and articles/columns from the likes of Harvard Business Review to A List Apart.
Do content right, right from the start.
Dan Counsell has a informative and interesting blog on great marketing ideas and product design tips for mobile developers. His insights will help with indie developers looking at making apps as a business, with a couple of useful resources available for free.
Impactful tips from the Vessel marketing team. A blog about mobile growth hacking strategies, using bite sized content from data and infographics to help with the finer details of design, testing to marketing strategies.
Yahoo’s Flurry gives data based mobile insights with their blog. Information is meaty and concise, making it great for knowing the app space you are in, even with insights for specific events from Super Bowl to Black Friday.
The go-to blog for app analytics, metrics and research. Interesting statistics on specific companies such as Pandora and Uber to King. (Candy Crush)
Data driven blog full of graphs and statistics about the app industry. We love the detailed information that they provide from a developer’s perspective to understand trends.
Great usecases using data to assist in your efforts to drive monetization and strategic growth. Learn which markets for initial penetration, to larger expansion strategies and finding opportunities in them.
Hugely interesting app marketing tips, tricks information on how to grow your user base with user retention and user onboarding. Great content to grow your app with actionable tools, by learning from successful startups and hacks.
Blog from app tools provider Applause with relevant news, resources and interesting flashcards to help in the app economy.
This list is by no means the ultimate list and we intend to update it as we come across more great resources to boost any app. Feel free to jump in to share your favorites and the ones you use the most!
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