What do consumers really want when it comes to Video?
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We went out and did some primary research on how end users and enterprises feel about Video Calling – there’s a few surprises in store!
How Consumer Demand is Shaping the Future of Video Calling for Enterprises
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Video is Already Being Used
38% of brands are already making the most of Video Calling in apps like Skype. 46% are thinking about using Video Calling to reach their customers. For more stats and figures, download the paper and get the full picture!
The Appeal is Growing
After speaking to 1,250 enterprises and 5,000 consumers across 5 different countries, we were worn out. But we also found that nearly 40% of consumers are ready and willing to have Video calls with brands and businesses just like yours.
Banks are Primed
Banks came up trumps as the industry most likely to take on Video Calling, nearly 30% said they were likely to start using it within the next 2 years. Added to that, 24% of consumers might consider switching banks to a provider that offered Video Calling – powerful stuff.
An Early Adopter Advantage Remains
Despite all the positive signs, only 24% of those we spoke to could name a brand that offered Video Calling. Don’t be discouraged though, this represents a huge opportunity for enterprises to get a head start and make a name for themselves!