The Future of Messaging: How companies should prepare for the next-generation of messaging
18 May 2021
We are delighted to partner with the Mobile Marketing Association (MMA) in a three-part Messaging webinar series, which will delve into how new messaging channels and technologies provide reach and rich app-like experiences. You will also discover how messaging gives enterprises new opportunities to drive better engagement and conversion by transforming the customer experience into a competitive advantage.
The third and last webinar will take a look at the future of messaging, including:
- Understanding the strengths and benefits of Rich Communication Services (RCS) and over-the-top (OTT) messaging applications like WhatsApp, Viber and Facebook Messenger
- How to create immersive 24/7/365 brand experiences
- How these channels will herald a new era of message-based mobile commerce supported by bots and AI.
Welcome to the post-app era
While many consumers still use mobile apps, building and supporting them is time consuming and expensive. More importantly, apps have never been able to reach the majority of a businesses’ customers and prospects.
With the rollout of 5G and the proliferation of messaging channels, rich messaging will become a more critical part of the customer journey in the future. Mobile messaging leverages AI, machine learning and multimedia content to deliver visually engaging and contextual conversations that can impact brand engagement, customer service and commerce.
Join us and learn how to build a future-proof messaging strategy!
When: Tuesday 18th May 2021 at 11am EDT
Tune in to find out more from MMA and Sinch.
Global VP, Client Services, Sinch For Marketing - Sinch
Vice President and Principal Analyst - Forrester Research
Vice President of Innovation and AI - iFood