Unlock new engagement opportunities with a CPaaS leader! Read the IDC MarketScape report and find out what Sinch can do for you. Read more

The Future of Messaging: How companies should prepare for the next-generation of messaging

Location: Online

18 May 2021

Sinch Arc

We are delighted to partner with the Mobile Marketing Association (MMA) in a three-part Messaging webinar series, which will delve into how new messaging channels and technologies provide reach and rich app-like experiences. You will also discover how messaging gives enterprises new opportunities to drive better engagement and conversion by transforming the customer experience into a competitive advantage.

The third and last webinar will take a look at the future of messaging, including: 

  • Understanding the strengths and benefits of Rich Communication Services (RCS) and over-the-top (OTT) messaging applications like WhatsApp, Viber and Facebook Messenger 
  • How to create immersive 24/7/365 brand experiences 
  • How these channels will herald a new era of message-based mobile commerce supported by bots and AI. 

Register today!

Welcome to the post-app era

While many consumers still use mobile apps, building and supporting them is time consuming and expensive. More importantly, apps have never been able to reach the majority of a businesses’ customers and prospects. 

With the rollout of 5G and the proliferation of messaging channels, rich messaging will become a more critical part of the customer journey in the future. Mobile messaging leverages AI, machine learning and multimedia content to deliver visually engaging and contextual conversations that can impact brand engagement, customer service and commerce. 

Join us and learn how to build a future-proof messaging strategy!

 

When: Tuesday 18th May 2021 at 11am EDT

Tune in to find out more from MMA and Sinch.

Speakers

Brenda Fackler

Brenda Fackler

Global VP, Client Services, Sinch For Marketing - Sinch

Julie Ask

Vice President and Principal Analyst - Forrester Research

Bruno Henriques

Vice President of Innovation and AI - iFood

Sinch Arc

Other interesting events for you

Sinch Arc
Aerial view of Barcelona

11 days to go

Conference

MWC Barcelona

28 Jun 2021 - 01 Jul 2021 - Spain

Sinch Arc
A phone screen with the WhatsApp bubble graphic superimposed

Conference

MMA CEO & CMO Summit

19 Jul 2021 - 20 Jul 2021 - Online

Sinch Arc
Orlando Skyline

Conference

Enterprise Connect

27 Sep 2021 - 29 Sep 2021 - Orlando, USA