Why mobile messaging has become the centerpiece of the customer experience
30 March 2021
Welcome to the post-app era
While many consumers still use mobile apps, building and supporting them is time consuming and expensive. More importantly, apps have never been able to reach the majority of a businesses’ customers and prospects.
We are delighted to partner with the Mobile Marketing Association (MMA) in a three-part Messaging webinar series, which will delve into how new messaging channels and technologies provide reach and rich app-like experiences. You will also discover how messaging gives enterprises new opportunities to drive better engagement and conversion by transforming the customer experience into a competitive advantage.
Conversational messaging is changing the way consumers buy. It provides brands with an opportunity to increase engagement through personalized conversations, drive sales and gain insights across the customer journey.
This webinar will outline the business case for using mobile messaging, why conversational marketing is important, examples of how to engage consumers in this channel and share industry best practices.
When: Tuesday 30th March 2021 at 2pm EDT
Tune in to find out more from MMA and Sinch.
Vice President Customer Development Strategy - Sinch
Past Chairman of MMA Board, Past Global Head of Mobile - Coca-Cola